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Breakfast Leadership Show
Michael D. Levitt
995 episodes
4 days ago
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Entrepreneurship
Education,
Business,
Management,
Self-Improvement
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All content for Breakfast Leadership Show is the property of Michael D. Levitt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
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Entrepreneurship
Education,
Business,
Management,
Self-Improvement
Episodes (20/995)
Breakfast Leadership Show
Deep Dive: When AI Becomes More Than a Tool — How AI Predictions from PwC Signal a New Era for Work, Culture, and Leadership
IntroductionIn this Deep Dive episode, we dive into PwC’s latest AI Business Predictions — a roadmap offering insight into how companies can harness artificial intelligence not just for efficiency, but as a strategic lever to reshape operations, workforce, and long-term growth. We explore why “AI adoption” is now about more than technology: it’s about vision, leadership, and rethinking what work and human potential look like in a rapidly shifting landscape. Key Insights from PwC AI success is as much about vision as about adoptionAccording to PwC, what separates companies that succeed with AI from those that merely dabble is leadership clarity and strategic alignment. Firms that view AI as central to their business model — rather than as an add-on — are more likely to reap measurable gains.  AI agents can meaningfully expand capacity — even double workforce impactOne bold prediction: with AI agents and automation, a smaller human team can produce work at a scale that might resemble having a much larger workforce — without proportionally increasing staff size. For private firms especially, this means you can “leapfrog” traditional growth limitations.  From pilots to scale: real ROI is emerging — but requires disciplineWhile many organizations experimented with AI in 2023–2024, PwC argues that 2025 and 2026 are about turning experiments into engines of growth. The companies that succeed are those that pick strategic high-impact areas, double down, and avoid spreading efforts too thin.  Workforce composition will shift — rise of the “AI-generalist”As AI agents take over more routine, data-heavy or repetitive tasks, human roles will trend toward design, oversight, strategy, and creative judgment. The “AI-generalist” — someone who can bridge human judgment, organizational culture, and AI tools — will become increasingly valuable.  Responsible AI, governance, and sustainability are non-negotiablesPwC insists that success with AI isn’t just about technology rollout; it’s also about embedding ethical governance, sustainability, and data integrity. Organizations that treat AI as a core piece of long-term strategy — not a flashy add-on — will be the ones that unlock lasting value.  What This Means for Leaders, Culture & Burnout (Especially for Humans, Not Just AI) Opportunity to reimagine roles — more meaning, less drudgeryAs AI takes over repetitive, transactional work, human roles can shift toward creativity, strategy, mentorship, emotional intelligence, and leadership. That aligns with your mission around workplace culture and “Burnout-Proof” leadership: this could reduce burnout if implemented thoughtfully. Culture becomes the strategic differentiatorAs more companies adopt similar AI tools, organizational vision, values, psychological safety, and human connection may become the real competitive edge. Leaders who “get culture right” will be ahead — not because of tech, but because of people. Upskilling, transparency and trust are essentialWith AI in the mix, employees need clarity, training, and trust. Mismanaged adoption could lead to fear, resistance, or misalignment. Leaders must shepherd not just technology, but human transition. AI-driven efficiency must be balanced with empathy and human-centered leadershipThe automation and “workforce multiplier” potential is seductive — but if leaders lose sight of human needs, purpose, and wellbeing, there’s a risk of burnout, disengagement, or erosion of cultural integrity. For small & private companies: a chance to leapfrog giants — but only with clarity and disciplineSmaller firms often lack the resources of large enterprises, but according to PwC, those constraints may shrink when AI is used strategically. For mission-driven companies (like yours), this creates an opportunity to scale impact — provided leadership stays grounded in purpose and values. Why This Topic Matters for the Breakfast Leadership Network & Our Audience Given your w
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4 days ago
14 minutes

Breakfast Leadership Show
Deep Dive: What Benefits Do Employees Actually Use?
In this episode, we dive into a game-changing Ivy Exec article exposing the gap between flashy workplace perks and what employees truly value for retention and satisfaction—think flexibility, mental health support, and financial security over office ping-pong tables. Core Shift in Benefits: Leaders waste budgets on trendy amenities while employees crave practical supports that ease daily stress, like usable PTO and hybrid work options. Top Used Benefits: Comprehensive health coverage, retirement matching, and simple-access mental health resources top the list, with high adoption when they're straightforward and stigma-free. Flexibility Wins: Predictable time off and work autonomy beat "unlimited PTO" policies that no one dares to use, directly impacting job choices. Key Takeaways Audit usage data to cut underutilized perks and fund high-impact areas like therapy stipends, debt assistance, and career coaching. Normalize mental health days and financial wellness programs to build loyalty amid burnout trends. Co-design benefits with employee input for relevance, plus clear communication to boost satisfaction.   Subscribe to The Breakfast Leadership Show for more on burnout-proof cultures. Share your top benefit in the comments—how does your workplace stack up? https://BreakfastLeadership.com/blog  https://FreeFromBurnout.com https://Community.BreakfastLeadership.com   Source: What Workplace Benefits Do Employees Actually Care ... https://ivyexec.com/career-advice/2025/what-workplace-benefits-do-employees-actually-care-about-and-use  
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5 days ago
12 minutes

Breakfast Leadership Show
Improving Healthcare Access and Quality with Dr. Julie Wilson
Improving Healthcare Access and Quality Dr. Julie Wilson, a family physician in British Columbia, joined Michael to discuss her work in transforming healthcare workplaces. Her organization now manages 20 clinics and supports more than 100 healthcare providers across the province. Julie shared her motivation to expand access and improve the quality of care, especially as BC faces the dual challenge of an aging population and rapidly growing immigrant communities. She emphasized the essential role of primary care in offering trusted guidance and stability for patients. Michael noted that stronger healthcare systems support healthier communities, which ultimately strengthens economic productivity and quality of life. The Healthcare Worker Shortage Crisis Michael and Julie explored the global shortage of healthcare workers, particularly physicians, which is placing immense strain on clinics and care systems. They discussed how rising patient volumes without matching compensation or support lead to burnout, turnover, and reduced quality of care. Julie highlighted the importance of creating supportive environments where healthcare professionals can practice in ways that align with their strengths and patient needs, rather than being restricted by rigid schedules or outdated expectations. AI Integration in Clinical Workflow Michael spoke about the importance of meaningful clinician–patient relationships, especially for individuals living with chronic conditions or complex medical histories. He reflected on the growing administrative burden clinicians face due to charting demands and documentation requirements, which often distract from patient care and contribute to burnout. Michael expressed optimism that AI integration into electronic health records could reduce these tasks and give clinicians more time with patients. Benefits of AI in Healthcare Documentation Julie and Michael discussed how AI can transform healthcare documentation. They noted that AI tools can improve the completeness and accuracy of patient records, reduce the hours clinicians spend on charting, and support better follow up and communication. Michael highlighted the potential for AI to uncover meaningful patterns in patient data that can ultimately improve outcomes. Both agreed that reducing administrative friction will allow healthcare professionals to focus more fully on the practice of medicine. Autonomy and Support in Clinical Settings Julie shared her philosophy for running medical clinics, grounded in autonomy, trust, and respect. She emphasized the value of listening to staff, providing emotional and operational support, and fostering a positive work culture. Michael added a personal example of creating a warm and welcoming atmosphere in one of his clinics, which aligned with Julie’s approach. Together, they underscored that when employees feel heard and supported, they deliver better care and maintain higher levels of engagement. Website:  https://terranovamedical.ca LinkedIn:  https://www.linkedin.com/in/julie-wilson-4a25b4214/    
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6 days ago
22 minutes

Breakfast Leadership Show
Building Financial Freedom Through Tax-Optimized Real Estate Investing with Stewart Heath
Real Estate Syndication Investment OverviewMichael and Stewart explored the world of real estate syndication and why it has become a practical alternative to traditional property ownership. They explained how 25 to 50 investors can pool their capital to purchase larger properties, giving individuals access to substantial real estate deals without managing the property themselves. Stewart pointed out that although real estate is generally less liquid than stocks, the future looks promising as tokenization grows and could make private deals more accessible within the next few years. Understanding Investment Risks and RewardsMichael and Stewart broke down the complexities of alternative investments, especially in areas like cryptocurrency and innovative financial models. Stewart explained SEC rules for accredited investors and shared that typical syndicate minimums start at $50,000, with $25,000 possible for new investor relationships. They highlighted the potential for recurring cash flow, attractive tax advantages, and average annual returns around 13.5 percent, with a minimum expected return of 6.5 percent in the first year. Real Estate Tax Depreciation BenefitsThe conversation shifted into tax strategy, where Stewart explained how depreciation and bonus depreciation can significantly impact an investor's bottom line. He described cost recovery, the ability to deduct the cost of an asset over time, and how current tax laws allow for 100 percent bonus depreciation on certain types of personal property. Michael and Stewart emphasized that real estate offers unique tax opportunities through cost segregation, allowing investors to classify a large portion of a property's cost as personal property and deduct it in the first year. Real Estate Investment Tax Benefits and Market OutlookMichael and Stewart emphasized the importance of solid research and guidance from qualified financial professionals when evaluating real estate investments. They discussed how the U.S. economy is heavily tied to real estate and how government incentives often support development. Stewart shared his outlook on the housing market, predicting potential movement in the first half of next year if interest rates ease and new policies, such as down payment support or extended mortgage terms, are introduced. Housing Market and Investment InsightsWrapping up, Michael and Stewart discussed the importance of a balanced housing ecosystem that supports both home ownership and rental opportunities. Stewart encouraged listeners to explore more about their projects at harvardGrace.com and offered a free digital copy of his latest book to help aspiring investors deepen their understanding of real estate investing. Stewart O. Heath, CPA Stewart is the Founder and CEO of Harvard Grace Capital, a private equity real estate investment firm that helps individuals and business owners build wealth faster through hands-off real estate investing that generates passive income, reduces risk, and maximizes tax efficiencies.  Backed by a combined 150+ years of entrepreneurial and CRE experience, Stewart and the Harvard Grace Capital team have raised millions of dollars via syndications, and consistently deliver tax-advantaged 18%+ ROI on well-located commercial real estate assets (office, retail, medical, self-storage, etc.) between Nashville, Tennessee and Birmingham , Alabama.  Harvard Grace Capital stands out in a crowded market because of its focus on stabilized  commercial real estate, which cash flows from day one – a refreshing contrast to high-risk, speculative ventures. Stewart and his team prioritize consistency and resilience in an economy that feels increasingly unpredictable, often reciting their motto: “boring is beautiful.” A Certified Public Accountant (CPA), Stewart brings over 40 years of business experience to the real estate sector. His background spans multifamily and commercial development, construction, management, and investing, but it’s his CPA-l
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1 week ago
22 minutes

Breakfast Leadership Show
Dr. Alexandra Gajer: From Emergency Medicine to Performance Health Optimization
In this episode, I sit down with Dr. Alexandra Gajer, a board certified physician who made a courageous shift from emergency medicine to the world of performance health optimization. Dr. Gajer shared how she reached a point of burnout even though she loved her work in the ER. Her story highlights a powerful truth that many high performers overlook. Loving your career does not make you immune to burnout. She explained why self care cannot be something we practice only during off hours, and how traditional medicine often focuses more on disease than on sustaining long term vitality. I emphasized how essential her work is, especially for leaders and professionals who want to feel energized and capable for decades rather than reacting to health problems after they arise. Optimizing Health for Career Success Dr. Gajer broke down a shift she sees in her clients. Success is no longer just about titles or income. True success requires a strong foundation of health. She explained how metabolic health plays a central role in energy, performance, and longevity. Small changes in how the body uses food for fuel can create massive improvements. She also covered the importance of hormone health and how people at any age can regain optimal energy levels. Dr. Gajer described clients in their 70s, 80s, and even 90s who continue thriving because they invested early in their health and maintained consistent habits. Health Habits for Peak Performance After 45 We explored why leaders over 45 must be proactive about both cognitive and physical health. Many people hit their 40s with more wisdom, capability, and clarity than ever, yet their bodies begin sending subtle warning signs. Dr. Gajer explained how burnout symptoms often show up quietly for people in demanding professions like healthcare, leadership, and entrepreneurship. We talked about why mindfulness, nutrition, movement, and regular health assessments are essential investments for long term functionality and longevity. Food Intolerance and Personal Health Awareness I shared my own experience with food intolerance testing and how it changed the way I look at nutrition. Discovering that I have a potato allergy, despite my Irish roots, and an intolerance to eggs, despite the egg in my brand logo, created some irony and a lot of self reflection. I talked about how foods interact with one another much like medications do, and why paying attention to how your body responds can be a game changer for overall well being. Whole Foods and Testosterone Health Dr. Gajer discussed the sharp decline in testosterone levels among men and why diet is a major contributor. She emphasized the importance of whole foods over processed products that are engineered to be addictive. Whole foods help regulate appetite, stabilize weight, and support hormone balance. She also highlighted the link between processed foods, inflammation, and cognitive decline. The message was clear. Your diet is creating either long term strength or long term struggle. Healthy Eating for Longevity We explored the consequences of poor dietary habits, including the rising rates of type 3 diabetes, Alzheimer's, and dementia. I shared why I believe medications like Ozempic are often used as a Band Aid for lifestyle choices rather than addressing root causes. We discussed how healthy food choices combined with regular movement help people maintain clarity, emotional stability, and resilience. When you take care of your body, you are better equipped to handle every other area of life. Health Habits and Daily Well Being Dr. Gajer emphasized that small health habits create major shifts. He noted that it is never too late to start making positive changes. We discussed the importance of consuming adequate protein, supporting gut microbiome health, and using daily rituals to reduce stress. I reinforced that when you strengthen your health, your performance improves in your relationships, your leadership, and your decision making. Inside
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1 week ago
22 minutes

Breakfast Leadership Show
Maja Taylor on Career Ownership, Resilience and the Path to Reinvention
In this conversation, career ownership coach Maja Taylor shares powerful insights on what it truly means to take control of your professional future. She talks about helping leaders and professionals explore new career paths, including entrepreneurship, so they can maximize their potential and build careers that fully align with their goals and values. Maja encourages listeners to regularly review their career direction, consider alternative income streams and stay open to possibilities that may lead to greater fulfillment and independence. Employee Engagement and the Need for Better Guidance Michael discusses the growing disconnect many employees feel in today’s workplace and highlights how small businesses and leaders can play a pivotal role in guiding their teams toward greater engagement and clarity. He emphasizes the value of career exploration and meaningful conversations that help individuals uncover interests, strengths and untapped potential. Michael also shares personal stories about stepping into new roles without a perfect plan and learning through adaptability, curiosity and experience. Navigating Burnout and Workplace Uncertainty Maja speaks candidly about the rising rates of burnout she sees among clients, driven by layoffs, constant change and market instability. She explains how her coaching practice supports individuals during these challenging transitions by helping them rediscover confidence, purpose and possibility. Maja also reflects on her own journey from science to HR to leadership coaching, revealing how each chapter deepened her passion for helping others achieve greater self sufficiency and work life balance. Corporate Experience as a Launchpad for Entrepreneurship Michael reminds listeners that entrepreneurship is rarely about starting from zero. Skills gained in corporate environments, from operational insight to relationship building, can become powerful assets when launching a business. He encourages people to recognize the value of their existing expertise and leverage it instead of discounting it. Career Coaching for the Shift Into Business Ownership Maja outlines her approach to coaching professionals who are evaluating entrepreneurship, especially those who feel drained by corporate roles or stuck in burnout cycles. She uses assessments to help clients recognize their strengths and potential, and stresses the importance of being open minded as they explore ownership opportunities. Michael adds that many people underestimate their abilities due to work environments that suppress creativity and curiosity. Curiosity as a Catalyst for Breakthroughs Michael shares a personal story about taking a personality assessment with his former CEO and discovering they shared the same profile. The experience reminded him that curiosity is a powerful driver of self awareness and growth. He encourages listeners to lean into curiosity as a tool for breakthroughs, career shifts and life changing clarity. Goal Setting, Reflection and a Free DISC Assessment Maja talks about the impact of written goals, noting that only a small percentage of people write down their goals, yet nearly all who do achieve them. She offers a complimentary executive DISC assessment to help listeners better understand their personality patterns and career strengths. Michael encourages everyone to take advantage of the offer and reminds listeners that Maja’s contact information and social links are included in the show notes below.   Maja Taylor is a Career Ownership Coach with The Entrepreneur’s Source, where she guides people who are ready to step outside the traditional job market and into new possibilities. She supports clients as they explore entrepreneurship, business ownership, investments, licensing, and franchising, helping them design a career path that aligns with their values, strengths and long term vision. Maja is driven by a deep passion for personal transformation and lifelong learning. She thrives on watching
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1 week ago
27 minutes

Breakfast Leadership Show
AI, Human Behavior, and the Future of Work with Colin MB Cooper
In this engaging conversation, Michael sits down with Colin MB Cooper to explore the intersection of human behavior, neuroscience, and artificial intelligence. Colin shares how his lifelong curiosity for technology began at age 13 when he disassembled his father’s computer, sparking a passion that now informs his work blending neuroscience and AI. Together, they reflect on decades of rapid technological change and the unique skillset Colin brings to understanding it. Declining Workforce Competencies in Younger Generations Michael and Colin discuss an emerging concern: the decline in critical thinking, curiosity, and creativity among young professionals entering the workforce. Drawing on Michael’s experience hiring over a thousand employees and Colin’s global hiring experience, they highlight a growing gap between what schools teach and what businesses require. Both note that increased reliance on LLMs may be accelerating this divide, raising important questions about the future of work and education. Technology Dependence and the Erosion of Critical Thinking The conversation turns to society’s increasing dependence on technology. Michael shares stories from his early career teaching new hires basic computer skills and even using games like Solitaire to enhance productivity. They discuss how global internet outages could disrupt daily life and why fostering critical thinking and curiosity is essential in today’s uncertain environment. AI’s Rapid Integration and Its Impact on the Workforce Colin outlines the challenges organizations face as AI outpaces human adaptation. In education, technology is moving faster than teachers can adjust, and in the corporate world, AI-first strategies are leading to hiring freezes and the automation of repetitive work. He emphasizes a human-centered AI model that increases capability rather than replacing people. Real examples from healthcare and customer service highlight how AI can elevate human performance. Colin encourages listeners to upskill using free AI courses from providers like Google and OpenAI. AI’s Transformational Potential in Healthcare Michael explores one of the most promising AI applications: healthcare. Drawing from his primary care leadership background, he discusses how clinicians spend excessive time on documentation rather than patient care. Colin agrees that AI could revolutionize healthcare workflows, lightening administrative burdens and improving patient outcomes, though both acknowledge the importance of safeguarding security and privacy. Technology Behaviors: From Customer Service Hacks to Alexa in Schools Michael shares a practical tip about selecting different language options to reduce customer service wait times, then recalls a story of students misusing Alexa devices to order products without permission. It’s a humorous yet telling example of how quickly technology becomes woven into daily life. Generational Differences in Adapting to Technology To close the episode, Michael and Colin reflect on how older generations developed strong problem-solving skills due to limited access to support in their early tech experiences, while younger generations depend more heavily on constant connectivity. They discuss the vulnerability of this dependency, highlighted by the recent Cloudflare outage. Colin emphasizes that while technology will keep evolving, adaptability and resilience will determine how well society keeps pace. Colin invites listeners to explore more of his work on his website and continue the conversation on the future of human capability in an AI-driven world. https://colinmbcooper.com/ Welcome to this episode, where we sit down with Colin Cooper—a globally recognized high-performance business expert, entrepreneur, author, and philanthropist with over two decades of experience working with clients across 38 countries and hundreds of industries. About Colin Cooper Colin began his journey in business at just 13 when he discovered computers, launch
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1 week ago
31 minutes

Breakfast Leadership Show
Deep Dive: 8 Ways to Reduce Stress in the Workplace
8 Ways to Reduce Stress in the Workplace Episode SummaryWorkplace stress steals joy, drains productivity, and harms overall well being. In this episode, we break down eight practical strategies employees and leaders can use to reduce stress, rebuild clarity, and create healthier work environments. If left unchecked, stress can impact performance, morale, and mental health, but the right habits and boundaries can change everything. The Hidden Cost of Workplace Stress Stress is one of the biggest barriers to engagement and performance. Millions of workdays are lost each year due to stress, anxiety, and depression. Tight deadlines, heavy workloads, and lack of support are often the biggest contributors. Ignoring stress hurts people and companies. Addressing it helps everyone thrive. 8 Ways to Reduce Workplace Stress 1. Recognize the Early Signs Irritability, worry, trouble sleeping, shallow breathing, and trouble focusing are often the first signals. Understanding how stress shows up emotionally, physically, and behaviorally helps you catch it before it escalates. 2. Identify the Source Is it workload? Expectations? A demanding boss? Interpersonal conflict? Clarity helps you respond more intentionally and set healthier boundaries. 3. Set Clear Boundaries Boundaries communicate what is acceptable and sustainable. Whether it is availability, workload, or working hours, defining your limits reduces overload and protects your well being. 4. Evaluate Life Outside of Work Your routines matter. Poor sleep, rushed mornings, and lack of recovery time amplify workplace stress. Incorporate activities that reset your nervous system like yoga, exercise, or quiet mornings. 5. Practice Mindfulness Staying grounded in the present moment reduces anxiety about yesterday’s mistakes or tomorrow’s deadlines. Mindfulness, breathwork, and even aromatherapy can help calm the mind and increase clarity. 6. Stay Connected Strong relationships act as a buffer against stress. Talking with trusted friends, colleagues, or family helps you problem solve, feel supported, and maintain perspective. 7. Avoid Unhealthy Coping Habits Alcohol, junk food, caffeine overload, and smoking increase stress long term. Choose healthier outlets like movement, meditation, and nourishing routines to support your mental and physical health. 8. Work Smarter, Not Harder Multitasking increases errors and stress. Focus on single tasking, prioritizing what matters most, and organizing your workload in a manageable way. Efficiency reduces pressure. Why Employers Should Care Healthy employees perform better. Organizations that prioritize well being experience higher morale, stronger retention, and greater productivity. Flexible work options, reasonable expectations, appreciation, and opportunities for connection all reduce workplace stress. Final Takeaway Stress does not have to dominate your work life. When employees understand the signals, identify the root causes, and take proactive steps to manage stress, everyone benefits. When leaders support this effort, workplace culture transforms. Reducing stress is possible – and it starts with awareness, boundaries, connection, and smarter working habits.
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1 week ago
13 minutes

Breakfast Leadership Show
Leadership Strategies for High-Performing Teams with CX Expert Matt Marcotte
In this episode, I sit down with Matt Marcotte — a seasoned retail and customer experience leader who has shaped some of the world’s most iconic brands. We explore what it really takes to build, scale, and transform organizations through culture, leadership, and a relentless focus on the customer. Matt shares insights from decades of navigating high-pressure environments, leading teams through disruption, and finding clarity in complexity. Throughout our conversation, we dig into the mindset shifts leaders must make to succeed today, why experience is becoming a non-negotiable differentiator, and how the best organizations create consistency without stifling creativity. We also get personal: Matt opens up about his own evolution as a leader, where he’s gotten it wrong, and what he’s learned along the way. If you’re looking to elevate your leadership, rethink how you serve your customers, or simply hear a refreshingly honest perspective from someone who’s been in the trenches — this episode is for you. Book Description  Built on Belief: Why Cultures of Commitment Are the Competitive Advantage What drives truly successful organizations? It is not just products, processes, or profits—it is belief. In Built on Belief, leadership advisor Matt Marcotte reminds us that people are a brand’s greatest asset. When leaders and teams align around a shared belief, commitment naturally follows—and commitment always outperforms compliance. This book is for leaders who want to inspire collaboration instead of control, employees who thrive in connection, and customers who stay loyal because of meaningful experiences. Marcotte doesn’t offer empty corporate jargon or quick-fix trends. Instead, he distills three decades of leadership lessons into practical, human-centered strategies, including: How to clarify and codify the beliefs that define your brand How to shift from box-checking compliance to genuine commitment How to inspire people with a shared North Star If you want to lead a culture that begins in the heart, aligns the head, and moves through the hands of every person in your organization, Built on Belief is your guide. Author Biography  Matt Marcotte is the founder of M2 Collaborative, a leadership coaching and brand strategy consultancy. Over more than 30 years in the C-suite, Matt has helped build, scale, and reinvent some of the most iconic brands in the world, including Apple, Gap, Tory Burch, Bergdorf Goodman, and Salesforce. He teaches MBA students at Boston College—his alma mater—on the power of brand and consumer relationships. A Columbia University–trained coach, Matt has been recognized as one of RETHINK Retail’s 100 Most Influential People and a Thinkers360 Top 100 Thought Leader. Matt brings both wisdom and warmth to his work, balancing strategic insight with an unwavering belief in people. He lives in Boston with his husband and their dog. Connect with Matt on LinkedIn    
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2 weeks ago
26 minutes

Breakfast Leadership Show
The Power of Purpose and People with Stephen Dwyer, Incoming CEO of American Staffing Association
The Power of Purpose and People with Stephen Dwyer In this episode, I sit down with Stephen Dwyer, Incoming CEO (January 2026) of the American Staffing Association (ASA), to explore the intersection of purpose, leadership, and the future of work. From his early ambitions of becoming a lawyer to leading one of the most influential organizations in the staffing industry, Stephen shares the pivotal moments that shaped his journey—and the values that guide his leadership today. We unpack the evolution of the staffing sector, how ASA is addressing today’s workforce challenges, and why people-centered leadership is not just a philosophy but a necessity. If you’re passionate about shaping workplaces where people thrive, this conversation is one you won’t want to miss. Episode Highlights [0:51] – Stephen’s unconventional path from law to leadership[3:20] – Lessons from two decades at the American Staffing Association[6:45] – Navigating workforce disruption and embracing innovation[10:12] – The human side of staffing: why people matter most[14:05] – Stephen’s vision for the future of work and leadership[18:40] – Advice for leaders navigating change in today’s world 🔗 Links & Resources American Staffing Association: americanstaffing.net Connect with Stephen Dwyer on LinkedIn: Stephen Dwyer If you enjoyed this episode, be sure to rate, follow, and leave a review. Share it with someone who needs to hear this message today! Stephen Dwyer is a leading authority on the legal and public policy aspects of staffing. He engages in and coordinates the association’s legal and public affairs activities and advises the staffing industry on labor and employment law and policy issues. He has testified before legislatures and regulatory bodies regarding, and written extensively and spoken widely on, the staffing industry. Before joining ASA, he was associated with the New York multinational law firm Chadbourne & Parke, as well as De Forest & Duer, a 100-year-old Wall Street firm. Dwyer is a member of the New York, New Jersey, Massachusetts, Virginia, and District of Columbia bar associations. https://americanstaffing.net/ https://www.linkedin.com/in/stephen-dwyer-aa1116/  
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2 weeks ago
20 minutes

Breakfast Leadership Show
Deep Dive: Culture-First Startup Growth: Why Culture Can’t Wait
Overview: In this episode, we unpack key takeaways from Workplace Culture, a resource designed for startup founders, early-stage leaders, and forward-thinking HR professionals who recognize that scaling rapidly without a solid cultural foundation is a recipe for disaster. The message is clear: Culture is not a line item to revisit after funding, it’s the operating system that determines whether your startup survives, thrives, or crashes from the inside out. As I always say, growth without culture fails. If you're tired of watching talent burn out or team energy fizzle after every sprint, this briefing is your wake-up call. Key Themes and Insights: Why Startups Get Culture Wrong (and Fast):Speed. Funding. Product. That’s the holy trinity for most founders, but in chasing those, culture often gets left behind. When culture isn’t intentional from day one, toxic behaviors like overwork, communication breakdowns, and "hero" leadership creep in and calcify. Big Insight: Culture is defined by what you tolerate, not by what you write on a wall. It’s what happens when you’re not watching. That’s the truth every founder needs to confront. The 5 Culture-First Non-Negotiables: Values You Can Actually Live By:Your values should drive who you hire, promote, and let go, not just what’s printed on the About page. They need to guide daily decisions. Leadership That Walks the Talk:Culture starts at the top. If your leadership team doesn’t model integrity, ownership, and vulnerability, don’t expect your team to either. Psychological Safety = Speed:When failure isn’t punished, learning accelerates. Teams move quicker when they don’t fear retribution for mistakes. Sustainable Pace Over Hustle:Growth doesn’t have to mean burnout. Smart startups build in systems for clarity, rest, and reflection, so momentum doesn’t cost mental health. Rituals That Reinforce Culture:Culture isn’t just what’s said in all-hands meetings. It’s embedded in daily rhythms, standups, weekly wins, story-based onboarding,that scale better than a mission statement. Culture Health Check – Ask Yourself: What gets celebrated on your team and why? What behaviors are you tolerating that go against your values? What emotional experience does a new hire have in their first week? If your answers are vague, your culture is likely running on autopilot and that’s dangerous when growth accelerates. Final Takeaway: Culture isn’t the “soft stuff.” It’s your infrastructure. If you’re scaling, it’ll either be your engine or your anchor. Make it your engine. Call to Action: Want to embed culture-first practices today? Download the Workplace Culture Blueprint for just $7, built to give you immediate traction. And for deeper support, join our monthly culture-first community where growth-minded leaders come to share, learn, and lead better.
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2 weeks ago
14 minutes

Breakfast Leadership Show
Merry Christmas and Happy Holidays from the Breakfast Leadership Network
2025 has been a challenging year for many of us. Take the time for the rest of 2025 to reflect on your year, with the desire to make 2026 your best year yet. Write down your goals.  Yes, literally write them down on paper. Say them out loud. Every. Single. Day. See you in '26! Mike
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2 weeks ago

Breakfast Leadership Show
Deep Dive: Why Every Growing Brand Needs a Social Media Marketing Agency
In today’s digital world, social media isn’t just an optional add-on for brands — it’s a core channel for communication, community building, and growth. But with shifting platforms, ever-changing algorithms, and higher audience expectations, simply “being on” social media isn’t enough. Growing brands need strategy, consistency, and expert support to stand out. In this episode, I’ll walk you through why outsourcing to a social media marketing agency can be a game-changer — and when it might be time to make that move. 🧭 Key Discussion Points What a Social Media Marketing Agency Actually Delivers Beyond posting: strategy, content planning, engagement, analytics. Breakfast Leadership Network The agency as a trusted guide for how your brand shows up. Breakfast Leadership Network Typical deliverables: content calendars, cross-platform management, visual design + short-form video + captions, analytics reporting.  Core Reasons Growing Brands Need Agency Support Keeping Up with Constant Algorithm Changes: Platforms like Instagram & TikTok update frequently; agencies monitor and adapt.  Authentic and Consistent Content: Audiences reject generic posts — you need a consistent voice & creative content without burning internal resources.  Expertise With Platforms and Trends: Each platform has its own language. Agencies know how to tailor your message for Instagram vs LinkedIn vs TikTok.  Standing Out Among Growing Competition: It’s not just about showing up — it’s about being memorable. Agencies help you find new formats, fresh story angles.  Being Present Across Multiple Platforms: Your audience lives in many places online. Managing tailored messaging across platforms is a big task. Agencies manage the complexity.  When It’s Time to Consider an Agency When your internal team is overwhelmed by the demands of content, engagement, platforms. When you feel your messaging is inconsistent or uninspired. When you fail to keep up with new formats/trends or your organic reach is dropping. When you want social media to move from “nice to have” to a steady growth channel. 🎯 Takeaways for Your Audience Social media is no longer optional — it’s essential. https://Social.BreakfastLeadership.com  A solid agency partnership can provide the structure, expertise, and bandwidth your brand needs to keep up and stand out. If your brand is growing but your social media feels chaotic, inconsistent, or ineffective — that’s a red flag. A great agency will align with your business goals, know your audience, create platform-specific strategy, and deliver with measurable metrics. 🔗 Resources Mentioned Blog Article: Why Every Growing Brand Needs a Social Media Marketing Agency – Breakfast Leadership Network. Breakfast Leadership Network Get help today!  https://Social.BreakfastLeadership.com Related topics: Strategy, content planning, platform-specific tactics, algorithm changes. Want help? https://Social.BreakfastLeadership.com 🎙️ Call to Action If you’re a brand leader listening right now and this topic resonates: Ask yourself: Are we truly leveraging social media as a growth engine — or just ticking the box? If the answer leans toward “we’re struggling,” then schedule a 30-minute audit: What platforms are we on? Are we consistent? Do we know our audience and goals? Are we being strategic—or just reactive? Reach out to us at Breakfast Leadership if you’d like a recommended framework for evaluating a social media partner (and for hearing about agency models that actually deliver). Get help today:  https://Social.BreakfastLeadership.com  
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2 weeks ago
12 minutes

Breakfast Leadership Show
Navigating Bold Leadership and Media Strategy with Heather Adams
Navigating Bold Leadership and Media Strategy with Heather Adams In this episode, I sit down with Heather Adams—a powerhouse in branding, publicity, and media strategy. Heather shares her incredible journey from government communications to leading high-impact publicity campaigns for bestselling authors and thought leaders. We talk about the bold moves she’s made in her career, the lessons she’s learned about leadership, and the importance of clarity and confidence in branding yourself or your business. We also explore what it takes to stand out in a crowded media landscape, how to build lasting relationships in business, and the daily disciplines that help her stay grounded as a leader, wife, and mom. Whether you're an aspiring entrepreneur or a seasoned executive, this conversation is packed with inspiration and actionable insights that will elevate your game.   Heather Adams is the founder and CEO of the communications firm Choice Media & Communications, bringing more than 25 years of brand-strategy and publicity experience to the table. She’s built a reputation for helping clients launch more than 100 New York Times best-selling books and earn national media coverage in outlets like PEOPLE, The New York Times, and TODAY.  Follow Heather on the socials @ HeatherDixonAdams  As your host and “southern girlfriend,” Heather is on a mission to help you amplify your voice, scale your brand, and build a life you love—on your terms. She blends high-level strategic insight with real-world authenticity, celebrating ambitious, driven women who want both impact and meaningful quality of life. Choice Media Communications Each week on the podcast, Heather invites you into candid conversations with savvy entrepreneurs, brand-builders, and thought leaders. You’ll walk away with practical strategies for getting known, stories of how change-makers disrupted the status quo, and the encouragement you need to ask for what you want in business and in life. Tune in and get ready to step into your brand boldly—and become known.
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3 weeks ago
25 minutes

Breakfast Leadership Show
High Performance, Pressure, and Leadership with Steve Tashjian
In this episode, Michael sits down with Steve Tashjian, a world class high performance consultant with a deep background in elite sports. Steve’s journey has taken him from physical therapy and performance coaching to high level consulting roles across the Premier League and the US men’s national team during their World Cup run. His mission is simple and powerful: help individuals and teams excel in high pressure environments by applying the same systems, preparation, and mindset used at the top levels of global sport. Inside the Premier League Pressure Cooker Michael and Steve explore the intensity of the Premier League, a global powerhouse where fans live and breathe every match and where underperforming teams face immediate consequences through relegation. Michael draws a parallel between the world of professional football and the realities of modern business. Both are unforgiving. Both require consistent high performance. Both reward teams that are disciplined, adaptable, and built on strong systems. Steve reinforces that managing pressure is not a luxury, it is a necessity. Whether you are a Premier League striker or a CEO carrying payroll, the demands are similar. Pressure reveals your habits, exposes your preparation, and tests your ability to stay composed when everything is on the line. Turning Pressure Into a Growth Advantage Michael and Steve dive deep into what separates those who crumble under pressure from those who rise. Drawing from Steve’s experience with the national team on the world stage, the lesson is clear: preparation and process win. When everything around you is chaotic, your systems and habits become your anchor. They discuss how organizations of all types can treat pressure as a growth opportunity. High achievers are not born for pressure, they train for it. They rehearse. They refine. They use adversity as data rather than judgment. Michael highlights that leaders who adopt this mindset build teams that are far more resilient and far more adaptable to change. Systems, Structure, and Leadership at Scale The conversation shifts to the backbone of any high performing environment: systems. Michael and Steve explore how elite sports teams like Everton Football Club create frameworks that guide decision making even in constantly changing conditions. When systems are well defined and widely understood, teams can move with speed and clarity, even when the stakes are high. Steve also speaks to the human side of leadership. Biases, emotions, and external pressures often influence decisions more than leaders realize. Great leaders build awareness around these blind spots. They collaborate intentionally. They take smart risks instead of reactive ones. Michael underscores that systems and leadership must coexist. Without systems, leaders get overwhelmed. Without leadership, systems fall flat. Website:  elevationprox.com  
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3 weeks ago
24 minutes

Breakfast Leadership Show
Shaping Culture, Leading Through Change, and Navigating Tricky Times with Jitske Kramer
Creating Organizational Cultures That Actually Work In this episode, Michael and cultural anthropologist Jitske Kramer dive deep into the heart of organizational culture. Michael shares a story from a startup he supported, where a crystal clear sense of purpose created unity, loyalty, and a genuine feeling of belonging. Employees stayed because they felt connected to something bigger than a job description. Jitske expands on this by highlighting how leaders shape culture through the behaviors, values, and norms they model. She stresses that culture is never an accident. It is a series of daily choices and conversations. When leaders fail to engage with their teams or invite them into meaningful decision making, organizations lose clarity and people lose their sense of belonging. Both Michael and Jitske agree that leaders miss countless opportunities to build trust simply because they are not intentionally engaging with their people. Transformative Leadership and the Power of Human Connection Michael brings up a powerful metaphor involving an orchestra conductor to show how communication and knowledge flow can transform the relationship between leaders and their teams. When the conductor shifts from directing to connecting, the entire ensemble transforms. The energy changes. People take ownership. Collaboration becomes natural rather than forced. Jitske builds on this idea by contrasting transactional interactions with transformative ones. Transactional moments keep the lights on, but transformative moments build the future. She emphasizes the need for what she calls campfire conversations. These are the unhurried, human centered discussions where ideas form, trust deepens, and innovation actually has space to emerge. They conclude that the most successful organizations are the ones that prioritize human to human connection over rigid systems and corporate scripts. Finding Clarity in the Messy Middle of Change Jitske introduces her latest book, Tricky Times, which explores liminality. Liminality refers to the messy middle stage of change when the old story no longer works and the new story is not yet formed. She describes this phase as uncomfortable but deeply necessary. She explains that societies worldwide are wrestling with a kind of midlife crisis. People are questioning the expectation of nonstop economic growth and the conflict it creates with environmental and social realities. In these liminal spaces, power dynamics shift. Cultural identities get rewritten. Leaders are challenged to redefine what truly matters. Michael shares how timely these insights feel, especially given the current political climate in the United States and abroad. He highlights how difficult but essential conversations shape whether we move forward with intention or stay stuck in old patterns. Leading with Courage in Tricky Times Jitske describes the leadership challenges she writes about in Tricky Times. She warns against leaders who act like tricksters, constantly pushing boundaries without offering guidance or stability. True leadership requires bold honesty, grounded decision making, and the willingness to enter uncomfortable conversations. She emphasizes that balanced leadership is essential. Leaders must be willing to question assumptions, tell the truth about what is working and what is not, and invite their organizations into deeper reflection. Tricky Times has become a bestseller in the Netherlands, and Jitske is sharing its message with influential political leaders who are navigating uncertainty on a national scale. The book is available as an e-book on Amazon and offers a grounded, human centered framework for leading through cultural transformation. Jitske Kramer is a renowned Dutch corporate anthropologist who translates real-world lessons from communities around the globe into practical tools for modern workplaces.    She travels the world to learn from traditional healers, innovators, random passers-by, and everyday
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3 weeks ago
26 minutes

Breakfast Leadership Show
The Future of Housing and Apartment Investing with Justin Brennan
Episode OverviewIn this episode, Michael talks with San Diego-based real estate investor Justin Brennan about one of the hottest topics in housing today, the rise of the 50-year mortgage, and what it means for homebuyers, investors, and the future of urban development. Their discussion explores the practical realities behind long-term mortgages, market resilience, and the shift toward apartment investments as a sustainable wealth strategy. 50-Year Mortgage Market Insights Michael and Justin open with a breakdown of the new 50-year mortgage trend. While these loans may sound like a solution for affordability, Justin explains that they’re mainly amortization tools designed to reduce monthly payments, not a pathway to home ownership. Since the average homeowner stays in their property for 5.5 to 7 years, very few people will ever pay off a home under such a long-term structure. The takeaway: it’s more about short-term cash flow than long-term payoff. Real Estate Lessons from Family and Experience Justin shares how his upbringing in San Diego shaped his perspective. Coming from a family deeply rooted in both real estate and military service, he learned valuable lessons about risk, leverage, and resilience from his grandmother and father. His father’s experience during the 2008 financial crisis inspired Justin to take a more measured, apartment-focused investment approach that prioritizes stability and steady income. Housing Market Trends and Resilience Michael draws parallels between the cyclical nature of the auto and housing sectors, noting that true wealth often comes from those who rebuild after financial loss. Together, they examine current trends: single-family housing shortages in coastal markets, the growth of vertical construction in San Diego, and temporary oversupply in Sunbelt regions. Both agree that while red tape slows coastal development, new models for multifamily housing are creating fresh opportunities for investors. The Baby Boomer Housing Shift Michael predicts a generational shift on the horizon as baby boomers eventually leave the housing market. With many holding onto single-family homes longer than ever, a massive turnover is expected in coming decades. This could lead to the redevelopment of neighborhoods into multifamily housing, reshaping the fabric of communities nationwide. Justin agrees, noting that this transition will open doors for new investors and developers focused on density and urban design. Apartment Investing Insights and Strategies Justin goes deep into apartment investing, emphasizing its scalability and operational efficiency. He contrasts apartment ownership with single-family rentals, pointing out reduced maintenance costs, shared insurance, and easier management structures. His key message: mastering deal analysis and financing structures is essential to unlocking the best real estate opportunities. Apartment Syndication Investment Overview For those with limited capital, Justin explains how apartment syndication can serve as an entry point. With as little as $30,000, investors can join syndicates that purchase 10 to 30-unit buildings in affordable markets like the Midwest. He compares syndicators to high-level problem solvers, likening their expertise to neurosurgeons or hedge fund managers. The value lies in their ability to identify, structure, and manage complex deals that generate long-term wealth and legacy potential. Real Estate and AI Integration Michael and Justin discuss how artificial intelligence is reshaping real estate strategy. From analyzing property data to modernizing apartment amenities like Wi-Fi, digital shopping hubs, and smart community features, AI is becoming a tool for creating scalable and livable investments. They stress that success comes from curiosity, understanding market language, and embracing innovation. Real Estate Entrepreneurship and Resilience Justin closes by sharing his entrepreneurial journey—marked by persistence, calculat
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3 weeks ago
26 minutes

Breakfast Leadership Show
Exiting Tech Businesses: Insights from Draven McConville
Exiting Tech Businesses: Insights from DravenDraven, a seasoned tech entrepreneur, joined Michael to discuss his journey of building and successfully exiting two tech companies. The first was a software development agency that he scaled organically, and the second was a field service management business sold to a billion-dollar private equity group in July 2024. Draven shared valuable lessons on how taking outside investment impacts exit strategies, stressing the importance of market timing, investor expectations, and strategic foresight. Resilience and Entrepreneurial GrowthDraven opened up about his early life challenges, including being homeless at 18, and how those experiences shaped his mindset. Once something he hid, his story has now become a source of strength, teaching him resilience and empathy. Michael pointed out that Draven’s grounded approach to entrepreneurship reflects a focus on survival and practical outcomes rather than distractions. Draven shared how his mindset evolved from surviving to thriving—seeking growth and purpose beyond financial goals. Journey to Personal ResilienceMichael reflected on his own experiences of overcoming adversity, including a near-fatal heart attack and financial setbacks. These moments reinforced the importance of resilience and personal evolution. Both Michael and Draven agreed that while financial success matters, the deeper reward comes from self-development, expanding one’s potential, and learning through change. They discussed how continuous adaptation of tools, strategies, and mindsets is crucial for navigating both business and life’s transitions. Klipboard.io’s Field Service Management FocusDraven shared insights into his company Klipboard.io, which was acquired by Carriage Commercial Systems in July 2024 and rebranded globally. Klipboard.io specializes in field service management software that empowers technicians in plumbing, HVAC, and fire equipment industries through digital tools for operations, quoting, scheduling, job management, invoicing, and accounting. Michael connected this to his own consulting experiences, emphasizing the importance of technology that simplifies processes instead of complicating them. Draven agreed, underscoring how meaningful it feels to deliver solutions that make technicians’ work more efficient and rewarding. Benefits of Field Service SoftwareTogether, Michael and Draven explored how Klipboard.io’s platform helps field service teams streamline workflows and reduce operational bottlenecks. By automating manual processes, businesses can increase their capacity and focus on serving clients. Draven noted that many service companies still lack modern digital systems, making tailored solutions essential for improving productivity and profitability. Both emphasized the power of listening to users and designing around their real-world needs for stronger adoption and measurable results. Collaboration and Feedback in LeadershipDraven and Michael closed the conversation by discussing leadership, collaboration, and the importance of feedback in building great products and organizations. They highlighted that simplifying processes, including diverse perspectives, and inviting constructive input lead to better outcomes. Draven shared that surrounding himself with knowledgeable, thoughtful people has been key to his growth as both a leader and entrepreneur. Connect with DravenListeners can connect with Draven via his LinkedIn profile or his personal website. Learn more about Klipboard.io’s field service management solutions at klipboard.io.
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3 weeks ago
22 minutes

Breakfast Leadership Show
The Future of Retirement: Henry Yoshida on IRAs, Solo 401(k)s, and Real Asset Investing
OverviewIn this episode of the Breakfast Leadership Show, Michael Levitt welcomes Henry Yoshida, founder and CEO of Rocket Dollar, for a deep dive into how technology is reshaping investment accessibility. Together, they explore how average Americans can take control of their financial futures through self-directed IRAs and alternative asset investing. Empowering Diversified Investment Access Henry Yoshida opened the conversation by outlining the sharp decline in publicly traded companies—from roughly 16,000 to around 4,000 over the last century. He explained that a small group of leading firms in the S&P 500 now drive the majority of market returns. This imbalance inspired him to create Rocket Dollar, a platform designed to help investors diversify into non-correlated assets such as real estate. Interestingly, the company’s name came from his six-year-old daughter, representing the idea that investors can “go further” with their money. Enhancing Investment Accessibility Through Technology Michael and Henry discussed the evolution of financial markets and the crucial role technology plays in improving access to alternative investments. While the stock market has historically trended upward, Henry emphasized that returns depend heavily on timing. He shared how Rocket Dollar uses technology to simplify complex investment processes, giving everyday investors access to opportunities once reserved for institutions. Real Estate Investment Opportunities Michael turned the discussion toward real estate, describing it as one of the most tangible and stable investment opportunities. He noted how modern platforms like Rocket Dollar make it easier to participate without the traditional headaches of property management. Henry agreed, highlighting that real estate investing can provide not only financial returns but also personal satisfaction and control. Self-Directed IRA Real Estate Investing Henry explained the advantages of self-directed IRAs in allowing investors to use retirement funds for local real estate ventures. Unlike the abstract nature of public markets, this approach connects investors directly with their communities and properties. He pointed out that the ability to personally inspect and enhance properties provides a deeper level of engagement and understanding. Investments and Community Belonging Michael and Henry explored how investments can build stronger local economies. They discussed Austin’s growth as an example of how local investments can benefit both residents and investors. Michael emphasized that meaningful investments don’t just generate profit—they foster a sense of belonging and collective progress. Local Investment Strategies for Retirement Henry described Rocket Dollar as a bridge between traditional retirement savings and local investment opportunities. By investing in local startups or real estate, individuals can strengthen their communities while diversifying their portfolios. Michael underscored the mutual benefit of this model, which supports small businesses and generates sustainable growth within neighborhoods. Private Investment Opportunities and Trends Wrapping up the conversation, Henry and Michael discussed the growing shift from public to private investments. Henry highlighted the potential for investors to tap into emerging opportunities in private companies such as OpenAI and SpaceX, leveraging their existing retirement funds through Rocket Dollar’s platform. Michael encouraged listeners to explore diversification, think locally, and take advantage of new investment pathways that align personal wealth-building with community impact. Connect with Henry Yoshida:Visit RocketDollar.com to learn more about self-directed IRAs and alternative investments. Listen to more episodes and insights at:BreakfastLeadership.com/blog   Henry Yoshida, CFP® CEO & Co-Founder, Rocket Dollar | SVP, Retired.com Henry Yoshida is a financial innovator who’s reshaping how Americans invest fo
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4 weeks ago
26 minutes

Breakfast Leadership Show
Fearless PR Strategies with Megan Bennett: How Small Businesses Can Build Big Media Wins
Episode Title:  Episode Summary:In this episode, Michael welcomes Megan Bennett, a 23-year veteran in public relations, to discuss how authentic storytelling continues to outperform traditional advertising and paid promotions. Megan shares insights from her boutique agency’s work across the wellness, beauty, health, lifestyle, and technology sectors. Together, they explore why PR remains one of the most authentic and trusted marketing methods in today’s media landscape. Podcast Growth and PR StrategiesMichael reflects on the evolution and growth of the Breakfast Leadership Show, discussing ways to further impact his audience. Megan explains her approach to uncovering compelling brand narratives and unique angles that resonate with media outlets. The two agree that the secret to great PR lies in finding the deeper story that differentiates a brand and connects emotionally with its audience. Crafting Effective PR PitchesMegan shares actionable strategies for crafting standout pitches in a crowded media space. She emphasizes the need to go beyond generic press releases and to develop unique, intriguing storylines that invite curiosity. Michael and Megan discuss how these approaches can lead to broader media coverage and syndication, helping brands gain meaningful visibility. PR Lessons from the PandemicReflecting on the challenges of the COVID-19 era, Megan explains how her virtual PR agency adapted to rapid change by offering flexible contracts and reduced fees. Despite global uncertainty, she saw increased demand from consumer product and wellness clients who were pivoting to meet home-based needs. Michael and Megan highlight the power of adaptability, creativity, and resilience in maintaining business continuity during crises. Remote Work and Productivity InsightsThe conversation turns to remote work culture. Megan shares her experience managing growing workloads in a virtual environment, while Michael notes that many businesses underestimated the productivity of remote teams. They discuss how some companies thrived by anticipating market rebounds, underscoring the value of strategic foresight and maintaining momentum during challenging times. AI’s Role in PR and Media RelationsMichael and Megan explore how artificial intelligence is reshaping public relations. Megan discusses using tools like ChatGPT to assist with research, brainstorming, and media contact discovery. Both emphasize that while AI can enhance efficiency, it cannot replace the human relationships and intuition that define great PR. They agree that integrating AI thoughtfully can amplify storytelling while preserving authenticity. Key Takeaway:Authentic PR is not just about getting attention; it’s about telling stories that matter. By combining traditional relationship-driven strategies with emerging technologies, brands can navigate today’s complex media environment with integrity, creativity, and impact. Learn more at: BreakfastLeadership.comListen to more episodes: The Breakfast Leadership Show PodcastRelated reads: Workplace Culture and Burnout Proof   Megan Bennett is the CEO of national boutique PR agency Light Years Ahead dedicated to helping businesses, especially small entrepreneurs, build their images, often from scratch. Megan is known in the industry as a fearless and relentless champion of her clients, one who catapulted a small Kansas City company to a quarter-million-dollar upswing in sales after getting them featured on foodandwine.com.  But that’s just the tip of the iceberg!  She has plenty of similar stories to tell, but best of all, she’s here to provide your listeners with plenty of insights and actionable tips to use now, even if they can’t afford to hire an outside PR company.
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4 weeks ago
27 minutes

Breakfast Leadership Show