In this episode of the Breakfast Leadership Show, we explore why purpose, not just pay, is the true magnet for top talent in today’s competitive job market. Drawing from a recent Breakfast Leadership Network article, we break down an eight-step framework for creating a culture where meaning and belonging drive performance and retention. You’ll learn how to clearly define and embed purpose into daily work, celebrate behaviors that align with your values, and position leaders as “Chief Culture Officers” who live and breathe the organization’s mission. We also discuss why culture isn’t just an HR initiative—it’s a powerful business asset that directly impacts engagement, retention, and ROI. If you’re a leader looking to transform jobs into meaningful journeys and build a workplace where people thrive, this episode is your roadmap. Toxic workplace? Get help here:  https://Community.BreakfastLeadership.com Are you burned out?  You don't have to be:  https://FreeFromBurnout.com