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Breaking Through The Mayhem
Sightly
54 episodes
1 week ago
We bring on a wide range of guests from some of the top brands in the world to unpack how their brand values impact their company.
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Marketing
Business
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All content for Breaking Through The Mayhem is the property of Sightly and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We bring on a wide range of guests from some of the top brands in the world to unpack how their brand values impact their company.
Show more...
Marketing
Business
Episodes (20/54)
Breaking Through The Mayhem
Tammy Henault on Building Fandom, Trust & the Future of Media
Tammy Henault’s proven strategy for building fandom, trust in a digital age, and future-proofing your brand. Scrappy, human, and culturally fluent leadership.
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1 week ago
17 minutes

Breaking Through The Mayhem
Media.net’s Terrence Moduthagam on Smarter Curation & Human-Centered AI
Unlock the future of sell-side targeting. Terrence Moduthagam shares how Media.net pairs curation with human-centered AI for digital ad growth.
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1 week ago
12 minutes

Breaking Through The Mayhem
How McDonald’s Moves at the Speed of Culture with Digitas’ Michelle Niblock
Leverage AI, data, and culture-tech (SWAT) to drive next-level CRM and loyalty. Michelle Niblock reveals how McDonald’s moves at the speed of culture.
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2 weeks ago
12 minutes

Breaking Through The Mayhem
Digitas’ Melissa Berger on Speed to Culture and Smarter Customer Connections
AI is a part of the process, not the product. Learn how one top agency is using agents, data, and speed-to-culture for serious, scalable client growth.
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3 weeks ago
16 minutes

Breaking Through The Mayhem
How Horizon’s Samantha Rose Leads Through Change, Collaboration and Culture
From TV buyer to programmatic leader: Learn how to leverage AI, drive global strategy, and lead with the most informed voice in digital advertising.
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1 month ago
17 minutes

Breaking Through The Mayhem
WPP’s Janet Levine on World Building and the Future of Modern Marketing
In a culture obsessed with moments, world building reveals how lasting impact gets made in modern marketing.
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1 month ago
17 minutes

Breaking Through The Mayhem
Brian Albert of Google on Building YouTube’s Future and Empowering Teams
Unlock YouTube’s future with Google’s Brian Albert. Discover team empowerment, CTV, and creator strategies for impact.
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2 months ago
27 minutes

Breaking Through The Mayhem
Barbara Riley, President & CEO of The AD Club of New England, on Redefining Mentorship and Building Community
Barbara Riley shares how modern mentorship and community fuel smarter marketing, stronger teams, and more impactful brand growth.
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2 months ago
54 minutes

Breaking Through The Mayhem
Michael Dobson, CDO at AMS, on Culture, Innovation, and Leading With “What If?”
Drive digital strategy by empowering voices, balancing brand/performance, and navigating industry hype with a ”what if” mindset.
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2 months ago
26 minutes

Breaking Through The Mayhem
Scale Marketing's Steve Wolf on CTV’s Rise and Human “Taste” in Media
Unpack CTV’s rise, AI’s role, and the human element in media. Gain insights on career growth and industry shifts in advertising.
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2 months ago
29 minutes

Breaking Through The Mayhem
Inside PepsiCo’s Data Partnerships and Measurement with Zach Lain
Discover how purposeful data strategy and disciplined execution reshape global brands, fostering innovation and consistent growth across diverse markets.
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3 months ago
35 minutes 5 seconds

Breaking Through The Mayhem
How The Female Quotient is Changing Media, with Jason Schulweis
Uncover how purpose and content ignite real impact. This episode sparks new ideas for scaling your brand and creating meaningful connections.
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4 months ago
40 minutes 52 seconds

Breaking Through The Mayhem
IPG Mediabrands’ CIO Maureen Bosetti on Evolving with the Industry
Adam Katz sits down with media leader Maureen Bosetti, Chief Investment Officer at IPG Mediabrands, for a candid conversation about resilience, reinvention, and riding the relentless waves of change in media.
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4 months ago
25 minutes 45 seconds

Breaking Through The Mayhem
Digitas CIO Liane Nadeau on Context, AI, and the Future of Media Investment
A grounded and refreshingly honest look at how real innovation happens in media today with Liane Nadeau, Chief Investment Officer at Digitas North America.
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4 months ago
21 minutes

Breaking Through The Mayhem
How the CEO of Carat Builds Culture That Performs
Discover culture first media leadership. Gain insights on innovation, retention, coaching, and navigating volatility from Carat CEO Michael Law.
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5 months ago
32 minutes 6 seconds

Breaking Through The Mayhem
Telling the Whole Story with Bernice Chao on Culture and Creativity
Bernice Chao shares how authenticity fuels her creative leadership, uplifting AANHPI voices and crafting culturally resonant brand stories.
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5 months ago
25 minutes 55 seconds

Breaking Through The Mayhem
What 27 Years at Horizon Taught David Campanelli About Media
Discover how David Campanelli’s 27-year journey at Horizon Media reveals timeless lessons on leadership, culture, and staying ahead in an AI-driven world. Tune in to learn how to play the long game and keep your edge.
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6 months ago
30 minutes 18 seconds

Breaking Through The Mayhem
Founder Laura Lee Is Building Marketing That Includes Everyone
Laura Lee and Michele Ching explore how performance marketing, powered by AI and strategic inclusivity, can drive equity by uplifting API and women founders, redefining the industry with authentic, human-centered impact.
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6 months ago
28 minutes 35 seconds

Breaking Through The Mayhem
Ad Net Zero Director John Osborn on Why Purpose Is the Most Powerful Media Strategy
What do cowboy ethics, climate-conscious media, and the perfect chocolate chip cookie have in common? For John Osborn, it all comes back to purpose. In this episode, Sightly CEO Adam Katz sits down with John—Director at Ad Net Zero and longtime industry force—for a no-BS conversation about sustainability, values-driven leadership, and why the future of advertising depends on doing the right thing and doing it well. Together, Adam and John unpack: 💥 The “cowboy ethic” that fuels stronger partnerships 📊 Why carbon measurement is key to smarter media planning ⚖️ How to balance speed with scalable, lasting impact 👥 Why employees—not execs—are redefining brand values from the inside out 🍪 And yes, the secret to the perfect chocolate chip cookie (crispy edges, gooey middle) They also dig into Sightly’s role in the movement, the rise of real-time value expression, and a global sustainability framework that could unite the industry around measurable change. Whether you’re deep in ESG strategy or just getting started, this episode makes one thing clear: purpose and performance can go hand in hand.
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7 months ago
26 minutes 44 seconds

Breaking Through The Mayhem
Amy Lanzi on Steering Digitas Through the Demands of Modern Marketing
Amy Lanzi, Digitas North America CEO, shares her unorthodox rise from airline data analyst to agency titan with Sightly CEO Adam Katz. Her data-driven grit and compassionate leadership reveal how to forge lasting brand bonds and smarter agency strategies.
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7 months ago
30 minutes 9 seconds

Breaking Through The Mayhem
We bring on a wide range of guests from some of the top brands in the world to unpack how their brand values impact their company.