What does it take to build a team that wins on impact and keeps customers? In this episode of Bridge the Gap, we sit down with Tiffany Gonzalez, a GTM leader and startup advisor who led revenue at Microsoft and Amazon, took startups public, and rebuilt how she leads after a life-altering family crisis. This conversation shifts from activity to impact, from revenue theater to real retention, and from generic roles to teams built around superpowers. Key Highlights Define roles around superpowe...
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What does it take to build a team that wins on impact and keeps customers? In this episode of Bridge the Gap, we sit down with Tiffany Gonzalez, a GTM leader and startup advisor who led revenue at Microsoft and Amazon, took startups public, and rebuilt how she leads after a life-altering family crisis. This conversation shifts from activity to impact, from revenue theater to real retention, and from generic roles to teams built around superpowers. Key Highlights Define roles around superpowe...
Episode #105 Enablement Is DEAD: Why Sales Teams Don’t Trust You Anymore with Sreedhar Peddineni
Bridge the Gap™ by Revenue Reimagined
35 minutes
4 months ago
Episode #105 Enablement Is DEAD: Why Sales Teams Don’t Trust You Anymore with Sreedhar Peddineni
Sales enablement sounds great on paper. In practice? It’s a mess. In this episode of Bridge the Gap, we sit down with Sreedhar Peddineni, founder of GTM Buddy and co-creator of Gainsight, to pull apart everything wrong with enablement in modern GTM orgs — and how to fix it. From outdated content and AI hype to onboarding disasters and leadership blind spots, Shridhar holds nothing back. If you’re in sales, marketing, enablement, RevOps — or just tired of pretending like enablement isn’t a m...
Bridge the Gap™ by Revenue Reimagined
What does it take to build a team that wins on impact and keeps customers? In this episode of Bridge the Gap, we sit down with Tiffany Gonzalez, a GTM leader and startup advisor who led revenue at Microsoft and Amazon, took startups public, and rebuilt how she leads after a life-altering family crisis. This conversation shifts from activity to impact, from revenue theater to real retention, and from generic roles to teams built around superpowers. Key Highlights Define roles around superpowe...
