What does it take to build a team that wins on impact and keeps customers? In this episode of Bridge the Gap, we sit down with Tiffany Gonzalez, a GTM leader and startup advisor who led revenue at Microsoft and Amazon, took startups public, and rebuilt how she leads after a life-altering family crisis. This conversation shifts from activity to impact, from revenue theater to real retention, and from generic roles to teams built around superpowers. Key Highlights Define roles around superpowe...
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What does it take to build a team that wins on impact and keeps customers? In this episode of Bridge the Gap, we sit down with Tiffany Gonzalez, a GTM leader and startup advisor who led revenue at Microsoft and Amazon, took startups public, and rebuilt how she leads after a life-altering family crisis. This conversation shifts from activity to impact, from revenue theater to real retention, and from generic roles to teams built around superpowers. Key Highlights Define roles around superpowe...
Episode #107 Why Humor Is the Most Underrated Sales Tool | Will Aitken
Bridge the Gap™ by Revenue Reimagined
40 minutes
3 months ago
Episode #107 Why Humor Is the Most Underrated Sales Tool | Will Aitken
Can being funny actually close deals? Will Aitken — viral sales content creator, co-founder of Sales Feed, and CEO of WillAitken.com — joins us to expose why humor, humanity, and just the right amount of chaos might be the deadliest tools in modern sales. We dig into cold outreach tactics that actually work, the myth of the “perfect tone,” why most outbound fails miserably, and how being yourself is more effective than AI-polished pitches. Follow Will - https://www.linkedin.com/in/justwillai...
Bridge the Gap™ by Revenue Reimagined
What does it take to build a team that wins on impact and keeps customers? In this episode of Bridge the Gap, we sit down with Tiffany Gonzalez, a GTM leader and startup advisor who led revenue at Microsoft and Amazon, took startups public, and rebuilt how she leads after a life-altering family crisis. This conversation shifts from activity to impact, from revenue theater to real retention, and from generic roles to teams built around superpowers. Key Highlights Define roles around superpowe...
