What does it take to build a team that wins on impact and keeps customers? In this episode of Bridge the Gap, we sit down with Tiffany Gonzalez, a GTM leader and startup advisor who led revenue at Microsoft and Amazon, took startups public, and rebuilt how she leads after a life-altering family crisis. This conversation shifts from activity to impact, from revenue theater to real retention, and from generic roles to teams built around superpowers. Key Highlights Define roles around superpowe...
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What does it take to build a team that wins on impact and keeps customers? In this episode of Bridge the Gap, we sit down with Tiffany Gonzalez, a GTM leader and startup advisor who led revenue at Microsoft and Amazon, took startups public, and rebuilt how she leads after a life-altering family crisis. This conversation shifts from activity to impact, from revenue theater to real retention, and from generic roles to teams built around superpowers. Key Highlights Define roles around superpowe...
Episode #109 Disney+ to AI Marketing Powerhouse: B2C Lessons That Will Disrupt B2B ft. Swati Paliwal
Bridge the Gap™ by Revenue Reimagined
35 minutes
3 months ago
Episode #109 Disney+ to AI Marketing Powerhouse: B2C Lessons That Will Disrupt B2B ft. Swati Paliwal
What happens when you take a marketing leader who’s run campaigns for Disney+, Hotstar, Flipkart, and MX Player… and drop her into the fast-paced world of AI startups? Meet Swati Paliwal, Head of Marketing at Sprouts AI, who’s proving that the boldest B2C storytelling tactics can supercharge B2B go-to-market strategies. In this episode of Bridge the Gap, Swati reveals: • The B2C marketing secrets that work even better in B2B • Why AI is changing the rules of attention and brand s...
Bridge the Gap™ by Revenue Reimagined
What does it take to build a team that wins on impact and keeps customers? In this episode of Bridge the Gap, we sit down with Tiffany Gonzalez, a GTM leader and startup advisor who led revenue at Microsoft and Amazon, took startups public, and rebuilt how she leads after a life-altering family crisis. This conversation shifts from activity to impact, from revenue theater to real retention, and from generic roles to teams built around superpowers. Key Highlights Define roles around superpowe...
