Are you treating generative AI like a shortcut instead of a strategy? In this episode of Bridge the Gap, we sit down with Justin Trombold, founder and president of Antesyn Advisors, to break down how enterprise leaders can move past hype and build AI work that fits how the business actually runs. We cover readiness, process clarity, governance, and how to choose win-now plays without betting the company on experiments that will never scale. Key Highlights: ✓ Why most AI strategies fail when t...
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Are you treating generative AI like a shortcut instead of a strategy? In this episode of Bridge the Gap, we sit down with Justin Trombold, founder and president of Antesyn Advisors, to break down how enterprise leaders can move past hype and build AI work that fits how the business actually runs. We cover readiness, process clarity, governance, and how to choose win-now plays without betting the company on experiments that will never scale. Key Highlights: ✓ Why most AI strategies fail when t...
Episode #111 Why AI Is NOT a Go-To-Market Strategy (And What To Do Instead)
Bridge the Gap™ by Revenue Reimagined
31 minutes
4 months ago
Episode #111 Why AI Is NOT a Go-To-Market Strategy (And What To Do Instead)
Everyone is talking about AI in go-to-market, but most of it is noise. In this raw and unfiltered episode of Bridge the Gap, Adam Jay and Dale Zwizinski cut through the hype to break down: • The real AI use cases that move revenue (and the ones that are pure vaporware) • Why AI is not a strategy—but must be part of your GTM strategy • The biggest mistakes CROs, founders, and RevOps leaders make when adopting AI • How to evaluate which tools are worth investing in and ...
Bridge the Gap™ by Revenue Reimagined
Are you treating generative AI like a shortcut instead of a strategy? In this episode of Bridge the Gap, we sit down with Justin Trombold, founder and president of Antesyn Advisors, to break down how enterprise leaders can move past hype and build AI work that fits how the business actually runs. We cover readiness, process clarity, governance, and how to choose win-now plays without betting the company on experiments that will never scale. Key Highlights: ✓ Why most AI strategies fail when t...
