Are your cold emails getting ignored while LinkedIn sits idle? In this episode of Bridge the Gap, we sit down with AJ Cassada, co-founder and CEO of Revenue Boost, to break down outbound that actually converts. We cover how to run LinkedIn and email together, what to test, the only metric that matters, and the modern outbound setup that scales without spray and pray. Key Highlights How to use LinkedIn for warm touch and email for scaleThe one metric that matters is contacts per positive reply...
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Are your cold emails getting ignored while LinkedIn sits idle? In this episode of Bridge the Gap, we sit down with AJ Cassada, co-founder and CEO of Revenue Boost, to break down outbound that actually converts. We cover how to run LinkedIn and email together, what to test, the only metric that matters, and the modern outbound setup that scales without spray and pray. Key Highlights How to use LinkedIn for warm touch and email for scaleThe one metric that matters is contacts per positive reply...
Episode #115 The Jobs You Can't See ft. Andy Mowat
Bridge the Gap™ by Revenue Reimagined
44 minutes
2 months ago
Episode #115 The Jobs You Can't See ft. Andy Mowat
Hiring the wrong leader can kill your startup. So why do GTM teams keep making the same mistakes? In this episode of Bridge the Gap, we sit down with Andy Mowat, founder & CEO of Whispered (ex-Upwork, Box, Gated), who’s tackling one of the riskiest, most expensive parts of growth: executive hiring. From scaling unicorns to building the largest database of unposted GTM roles, Andy shares why most teams build “backwards,” how to avoid wasting millions on the wrong VP of Sales, and what fo...
Bridge the Gap™ by Revenue Reimagined
Are your cold emails getting ignored while LinkedIn sits idle? In this episode of Bridge the Gap, we sit down with AJ Cassada, co-founder and CEO of Revenue Boost, to break down outbound that actually converts. We cover how to run LinkedIn and email together, what to test, the only metric that matters, and the modern outbound setup that scales without spray and pray. Key Highlights How to use LinkedIn for warm touch and email for scaleThe one metric that matters is contacts per positive reply...
