What does it take to bring true innovation into one of the world’s most risk-averse industries? In this episode of Bridging the Gap, Todd and Ryan unpack how to move from breakthrough technology to real-world adoption. The discussion explores why being honest about where you really are matters more than hype, how simplicity often beats complexity, and why economics ultimately drive scalability. If you’ve ever wondered how sustainable solutions can shift from pilot projects to global impact, this conversation delivers a grounded look at making change stick. Ryan shares insights on the significance of cement in climate change, the evolution of tech adoption in the industry, and the future of construction. He emphasizes the need for collaboration with traditional cement producers and the importance of financial mechanisms to support innovation.   MEET OUR GUEST Ryan Gilliam is co-founder and CEO of Fortera, a low-carbon cement manufacturer focused on paving the way to zero CO2 cement. Gilliam is a serial entrepreneur who has dedicated his career to solving climate issues. Specifically, Gilliam has focused on decarbonizing hard-to-abate sectors like cement, energy, and petrochemicals. He has over 100 granted patents focused on electrochemical, chemical, and materials technologies for the beneficial reuse of carbon emissions, green hydrogen production, and more environmentally friendly chemical manufacturing. In addition to his role at Fortera, Gilliam also serves on the Board of Directors of Verdagy, a company he founded that is innovating advanced electrolysis technology for the large-scale production of green hydrogen.   TODD TAKES Be Honest About Where You Really Are True innovation starts with being brutally honest about your current reality. Don’t oversell the data or the promise—know exactly where you stand and what’s realistically possible. Grounded in Reality Beats Cool Tech Shiny technology isn’t enough. What actually gets adopted is what’s practical, scalable, and simple to integrate. Sometimes the smartest move is choosing simplicity over complexity. Economics Drive Scalability Change doesn’t scale because it’s exciting—it scales because the economics work. For any new process or product to truly take off, it has to compete on cost as much as on performance.   CHAPTERS 00:00 Introduction to Sustainable Cement Innovation 00:54 Ryan's Journey into Climate Sustainability 02:36 Lessons Learned from Early Ventures 04:42 Navigating Risk Aversion in the Cement Industry 06:43 The Importance of Cement in Climate Change 08:50 Transforming Ideas into Reality 11:00 Collaborating with Traditional Cement Producers 12:38 Simplifying Technology for Adoption 16:05 Balancing Innovation and Practicality 17:27 Key Levers for Low Carbon Cement Adoption 19:17 Evolution of Mindset in Tech Adoption 20:49 Future of Construction and Cement 23:02 Myths Surrounding Cement Adoption 24:15 Advice for Innovators in Risk-Averse Industries 26:02 Defining Innovation and Its Impact 28:06 The Need for Financial Mechanisms in Innovation   MORE RESOURCES  Thanks for listening! Please be sure to leave a rating and/or review and follow up our social accounts. Bridging the Gap Website Bridging the Gap LinkedIn Bridging the Gap Instagram Bridging the Gap YouTube Todd’s LinkedIn   Thank you to our sponsors! Graitec North America Graitec North America LinkedIn   Other Relevant Links: Ryan's LinkedIn Fortera Corporation