
I pulled renewal responses from every coach inside OTM—from month 3 to year 3, $5K to $30K months. Four lessons showed up in every single response. Not one mentioned big followings, fancy branding, or natural sales ability. Just these four things.
Timestamps:
00:00 – Introduction: Reading Through Every Renewal Response01:30 – Lesson 1: They All Overcame the Same Barrier (Self-Doubt)04:45 – Why Confidence Comes From Action, Not Before It06:30 – Lesson 2: They Hired Before They Felt Ready08:15 – Jon's Personal Story: Losing 20 Clients in 202210:00 – The Mindset Shift: Hiring Creates Capacity for Growth12:00 – Lesson 3: They Raised Prices Repeatedly14:30 – The Confidence-Pricing Loop16:15 – Lesson 4: They Stayed Coachable (The Most Important Lesson)18:45 – What Being Coachable Actually Looks Like20:30 – The Four Questions to Ask Yourself23:00 – Call to Action & Closing
Key Takeaways:
✅ Self-doubt doesn't disappear—you just get better at moving forward anyway
✅ They didn't hire when they could afford it—they hired so they could afford it
✅ Raise prices until it feels uncomfortable, then raise them again in six months
✅ The most successful coaches are still the most coachable
✅ Not one coach mentioned big followings, fancy branding, or natural sales ability
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