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80% of coaches will quit their 2026 goals by February. Not because they’re lazy, but because they’re relying on motivation instead of systems.
This episode breaks down the three critical systems every coach needs (lead generation, sales conversion, time leverage), why motivation always fails, what separates the 20% who succeed from the 80% who don’t, and your exact January action plan to build the infrastructure that guarantees 2026 is different.
Timestamps:
00:00 – Introduction: Welcome to 2026
01:15 – The Motivation Trap: Why January Energy Dies in February
03:42 – Why Motivation Is a Terrible Foundation for Business
05:52 – System 1: Lead Generation (Knowing Where Your Next 10 Clients Come From)
07:46 – System 2: Sales Conversion (Turning Conversations Into Clients)
09:44 – System 3: Time Leverage (Serving More Clients Without Working More Hours)
11:42 – What Separates the 20% Who Succeed From the 80% Who Don't
13:42 – The Cost of Staying in the 80%
14:31 – Your January Action Plan: Audit and Build Your Three Systems
17:04 – The Accountability Factor: Why the 20% Don't Do It Alone
Key Takeaways:
✅ Motivation is an emotion—emotions are inconsistent. Systems work whether you’re motivated or not.
✅ You can’t willpower your way to $10K months without a lead generation system.
✅ The three critical systems: Lead Generation, Sales Conversion, Time Leverage.
✅ The 20% set system goals (10 conversations/day) not just outcome goals ($120K/year).
✅ Build infrastructure in January: Week 1 audit, Week 2 lead gen, Week 3 sales, Week 4 leverage.
Make 2026 your best growth year yet. Apply here