In this episode of the Building Freedom Podcast, we dive into Reason #8 why builders struggle to grow and scale: the lack of key metrics. You can’t improve what you don’t measure, and today we break down the essential KPIs and KRIs every builder must track to drive profitability and make smarter decisions. From cash flow and job costing to team performance and sales indicators, we cover the numbers that reveal the real story of your business. You’ll also learn how to use the execution l...

In this episode of the Building Freedom Podcast, Randy Stanbury breaks down Reason #7: a lack of team mastery. He explains why systems must come before hiring and how strategic, long-term team building—not quick fixes—creates a business that can scale without constant owner involvement. You’ll learn how to avoid costly hiring mistakes, develop A-players, and build a people pipeline that strengthens your company for years to come. Tune in and take one step toward building a team that frees you...

In this episode of the Building Freedom Podcast, host Randy Stanbury breaks down Reason #6 of why builders and remodelers fail to grow: the lack of systems and software mastery. Randy explains why systems must come before people, how inconsistent processes create chaos, and why your software should become the home of all your SOPs. You’ll learn the importance of the Systems C.I.A. role (Creator, Implementer, Accountability), how to pinpoint your biggest issues using IRCs, and how to simplify ...

In this episode of the Building Freedom podcast, Randy sits down with Callum Gracie, founder of Otto Media, a fast-growing digital marketing agency based in Canberra, Australia. Callum shares his incredible journey from professional musician to successful entrepreneur — and how the setbacks of COVID-19 became the catalyst for building a thriving business rooted in creativity, authenticity, and systems. He reveals his simple NOISE Framework—Nail your Why, Own your Presence, Inject Creativity, ...

In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, dives into Reason #5 builders and remodelers fail to grow — lack of time mastery. Randy reveals why time is your most valuable asset, how to stop letting urgency run your business, and how mastering your time leads to true scalability and freedom. Learn to delegate, hire A-players, and leverage systems that give you back control of your day. Master your time — master your business. If you like wh...

In this episode, host Randy Stanbury, founder of 4 Level Coach, breaks down Reason #4 of the 10 Reasons Builders and Remodelers Fail to Grow — the lack of pricing mastery. Randy explains why many builders stay busy but never truly scale, and how understanding your numbers changes everything. Learn how to master markup vs. margin, job costing, and breakeven percentages, and turn project management into a profit center. You’ll also hear the four key ways to increase net profit and build a bus...

In this episode of the Building Freedom Podcast, host Randy Stanbury, sits down with Joe Crisara, America’s Service Sales Coach and founder of Service MVP. Together, they explore how contractors and remodelers can shift from simply selling projects to creating powerful human connections that build trust, loyalty, and long-term success. Joe introduces his “magic moments” concept—how recognizing your clients’ victories and challenges can instantly transform a sales conversation into a meaningf...

In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, breaks down Reason #3 builders and remodelers fail to grow — lack of financial literacy. Randy explains why revenue is vanity and profit is sanity, and how becoming percentage-centric changes everything. Learn how understanding your 12 critical numbers turns daily decisions into profit, helps you price with confidence, and builds lasting growth. If you like what you're listening to, we would love ...

In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, dives into Reason #2 why Builders and Remodelers fail to grow: the lack of business savvy. Building on last week’s discussion on vision, Randy unpacks what it really means to transition from being a skilled contractor to an entrepreneurial leader. He shares practical insights on developing business acumen, the importance of mentorship, financial fluency, and strategic thinking—essential tools to gr...

In this episode of the Building Freedom Podcast, host Randy Stanbury, kicks off a brand-new series diving into the 10 Reasons Why Builders & Remodelers Fail to Grow. Randy shares exciting news about the launch of the 4 Level Coach book series on Audible including The 10 Reasons Why Builders Remodelers Fail to Grow, The Elite Builders Sales System, and Pricing Mastery Simplified. Today’s focus is Reason #1: Lack of a Clear Vision. Randy explains why a vivid, measurable, time-bound vis...

On this episode of Building Freedom, host Randy Stanbury, founder of 4 Level Coach, dives into the transition from builder, remodeler, or contractor to true entrepreneurial leader. Drawing from a recent panel with industry experts, Randy breaks down 10 key transitions—from doer to creator, projects to processes, and short-term grind to long-term vision—that unlock growth, scalability, and true freedom in your business. If you like what you're listening to, we would love it if you could give u...

On this episode of the Building Freedom podcast, Randy is joined by Rahul Pereira, Marketing Director at 4 Level Coach, to unpack why so many business owners end up overspending and frustrated with marketing. With 15+ years of experience and a data-driven mindset, Rahul explains the top 10 reasons marketing fails, from unclear goals and vanity metrics to expecting instant results or mistaking marketing for sales. They also explore why your website should be the heart of your marketing engine...

In this episode of the Building Freedom Podcast, Randy uncovers the hidden truth about in-house labor and why so many builders lose money trying to keep their own teams busy. He shares how to shift your mindset, treat in-house crews like a separate business with their own P&L, and bid work as if you were hiring a subcontractor. You’ll learn how to avoid the trap of filling schedule gaps with unprofitable work, simplify your operations, and create a scalable model that consistently deliver...

In this episode of the Building Freedom Podcast, host Randy Stanbury, shares insights from a recent JobTread webinar on one of the most important shifts for builders, remodelers, and contractors: learning how to get out of your own way. Through the story of Dave, a talented custom home builder who spent nine years stuck at a $5M ceiling, Randy unpacks the misconceptions, blind spots, and roadblocks that keep business owners overwhelmed and trapped in the day-to-day. You’ll discover the ...

In this episode of the Building Freedom Podcast, guest host Josh McMahon welcomes back SOP specialist Jeremy Belleau to share how the right systems can unlock growth and efficiency in your business. They dive into creating SOPs for where you want to be, not just where you are now, plus why “SOPs between SOPs” are critical for smooth handoffs. You’ll hear how breaking big roles into focused functions, treating teammates like internal customers, and getting real team buy-in can transform ...

In this episode of the Building Freedom Podcast, guest host Josh McMahon talks with 4 Level Coach Success Coach Jeremy Belleau about navigating change and building effective SOPs. They explore why most people resist change, how to earn genuine and lasting team buy-in, and the owner’s critical role in driving and sustaining transformation. Josh and Jeremy share practical strategies on creating a culture of accountability, engaging your team beyond the initial rollout, and knowing when to...

In this episode of the Building Freedom Podcast, Randy Stanbury shares the 7 most common growth killers that keep builders and remodelers stuck in survival mode. From being the bottleneck in your own business to hiring too late, dealing with chaos on the job site, and lacking financial clarity, these issues are holding you back. You’ll learn how these problems compound, why they’re blocking your scalability and profitability, and what real steps you can take to start fixing them today. If you...

In this episode of the Building Freedom Podcast, host Randy Stanbury dives into what it takes to build exceptional relationships with your subtrade partners. Are your subs truly treated as part of your team or just a means to an end? Randy challenges you to reflect, scorecard your approach, and implement powerful onboarding systems that create alignment, accountability, and long-term success. From setting expectations and minimum standards to building trust, vision, and even subtrade pi...

In this episode of the Building Freedom Podcast, host Randy Stanbury breaks down what it really takes to prepare your business for a high-value exit, even if selling feels years away. Randy shares real-world insights on how to grow your valuation, boost EBITDA, and build a business that runs without you. Discover the T.E.A.M. method (Transfer, Elevate, Automate, Multiply), the importance of leadership structure, financial consistency, and what buyers actually look for. You’ll also hear how on...

Are you building your business or just stuck in it? In this episode of The Building Freedom Podcast, Randy reveals the six types of builders and remodelers he's seen over the years and how each type impacts your team, growth, and freedom. Learn why some builders scale with speed and strategy while others stall out in fear and indecision. This episode is your wake-up call to find out where you stand, what’s holding you back, and how to move forward with confidence. No fluff - just the truth an...