Episode 14 - Why Marketing/SEO Agency Model is Broken

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Building Momentum

AltCMO

21 episodes

1 week ago

Building Momentum is the podcast for construction leaders, marketers, and industry professionals who want to stay ahead of the curve. Hosted by fractional CMOs Ryan Kovach and Perryn Olson, we explore how AI, digital strategies, and modern marketing tools are transforming the way construction and trade companies win clients and attract top talent.

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Business

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All content for Building Momentum is the property of AltCMO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Episode 14 - Why Marketing/SEO Agency Model is Broken

Building Momentum

43 minutes 29 seconds

2 months ago

Episode 14 - Why Marketing/SEO Agency Model is Broken

In this episode of the Building Momentum podcast, hosts Ryan Kovach and Perryn Olson dive into the evolving world of SEO and its growing importance for contractors and construction businesses. They unpack why traditional SEO models are failing, revealing the common misconceptions and challenges companies face today. The discussion examines how AI is transforming SEO, the unique needs of different industries, and the shift from keyword-heavy tactics to establishing genuine online authority.

Ryan and Perryn also emphasize how a strong digital presence boosts both business growth and talent acquisition, making SEO a vital tool beyond just lead generation. They encourage listeners to rethink their SEO strategies, adapt to the rise of AI, and stay ahead in an ever-changing digital landscape.

Key Takeaways:

SEO drives visibility, credibility, and growth in today’s market.
Many SEO agencies still rely on outdated, ineffective business models.
AI can enhance SEO performance, but it still requires extreme human insight.
The construction industry has unique SEO goals and challenges.
The focus has shifted from keywords to authority and trust.
Strong SEO can cut recruiting costs and attract top talent.
For contractors, a credible online presence is non-negotiable.
SEO supports long-term business sustainability, not just leads.

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Get in touch or learn more about our team:

About Ryan Kovach: https://altcmo.net/ryan-kovach/

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/

About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/