In Episode 20, Ryan Kovach and Perryn Olson unpack a surprising industry report showing that only 18 percent of small business leaders feel very confident in their marketing. Drawing from real client conversations, research data, and hands-on experience, they explore why confidence has dropped sharply and what is driving widespread frustration.
The discussion examines unclear ROI, poor reporting, vanity metrics, broken agency models, rising costs, and the growing confusion caused by AI and algorithmic changes. Ryan and Perryn stress that marketing may be working, but without clear metrics, leadership direction, and honest accountability, it often feels rudderless.
They also explain why specialization matters, why generic agencies fail construction and trade businesses, and how tracking the right leading indicators can rebuild confidence. The episode closes with practical guidance on momentum, focus, and how companies can stop checking boxes and start seeing real progress.
Key Takeaways
Only 18% of small businesses feel very confident in their marketing efforts.
A lack of clear metrics and accountability erodes trust in marketing.
Many agencies hide poor performance behind vanity metrics and selective reporting.
AI has added complexity, not simplicity, when used without strategy and oversight.
Tracking leading indicators helps predict results before revenue is impacted.
Confidence increases when businesses focus on specialization instead of going generic.
Branding and momentum are critical, even when results are not immediately visible.
Marketing should be predictive and proactive, not reactive after problems appear.
High-volume agency models often sacrifice quality and attention.
Consistency and clarity outperform shortcuts and automation.
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In episode 19, Ryan Kovach and Perryn Olson break down original research analyzing where the ENR Top 400 contractors are active across major social media platforms. The conversation starts with a simple but powerful question: what social channels are contractors actually using, and should everyone just follow the crowd?
They walk through this exclusive data platform by platform, highlighting near-universal adoption of LinkedIn, strong use of Facebook and Instagram, and shockingly low adoption of YouTube and TikTok. The discussion delves deeper into why this matters, particularly in recruiting, brand visibility, SEO, and thought leadership.
Ryan and Perryn also unpack common objections leaders have around social media, including ROI, time investment, production costs, and fear of mistakes. They explain how a consistent strategy, clear content pillars, and practical use of tools like AI and smartphones can remove friction and make social media sustainable. The episode wraps with a strong case for treating social media as long-term brand infrastructure rather than a short-term sales tactic.
Key Takeaways
Nearly all ENR Top 400 contractors are on LinkedIn, but engagement there is often low.
Facebook and Instagram remain widely adopted, primarily for recruiting and culture.
Less than half of contractors actively use YouTube, despite it being the second-largest search engine.
TikTok adoption is extremely low, even though much of the skilled labor workforce is already there.
Visibility and consistency matter more than being on every platform.
YouTube and TikTok offer massive untapped opportunities for education, recruiting, and SEO.
AI and smartphones have removed most barriers to creating usable video content.Social media ROI should be viewed as cumulative brand touchpoints; not one post equals one lead.
Clear content pillars help teams stay consistent without overthinking execution.
Authenticity beats polish, especially in construction and B2B industries.
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Blog: https://altcmo.net/blog/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode, Ryan and Perryn clarify the distinctions among a Fractional CMO, a Consultant, and an Interim Chief Marketing Officer. They explain why many consultant strategies never get implemented, how true fractional CMOs become part of your internal team, and what red flags to look for when hiring. They also discuss billing models, hiring and firing authority, execution support, and how to avoid underqualified marketers calling themselves “Chief Marketing Officers”.
Key Takeaways
- Consultants deliver plans, but most companies never execute them.
- Fractional CMOs lead the team, drive execution, and operate like internal executives.
- Avoid hourly or block time billing, it limits communication and slows results.
- Watch out for posers, real CMOs understand business, budgets, hiring, and revenue.
- Interim roles are temporary and full time, fractionals are long term and ongoing.
- Companies scale faster when strategy and execution come together under one team.
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Blog: https://altcmo.net/blog/
Get in touch or learn more about our team:
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode of the AltCMO podcast, we welcome AltCMO’s newest fractional CMO, Ben Roberts, to explore how marketing building materials (and construction services) is shifting from product-focused selling to experience-driven storytelling. The discussion covers why traditional sales-heavy approaches are no longer enough, how intentional content creates long-term impact, and where AI fits without replacing authenticity.
Rather than chasing trends or vanity metrics, the episode emphasizes clarity, education, and relevance as the drivers of real growth.
Key takeaways
• Marketing building materials requires understanding architects, contractors, and homeowners as distinct audiences
• Authentic story-driven, video-first content cuts through crowded feeds
• Niche-focused messaging continuously outperforms broad, generic campaigns
• AI enhances efficiency, but cannot replace real stories or trust
• Education and value-driven content build long-term loyalty
An insightful listen for construction and building materials brands looking to sharpen their marketing strategy and stand out with purpose.
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
Connect with Ben on LinkedIn: https://www.linkedin.com/in/bwroberts/
In this episode of Building Momentum, Ryan Kovach and Perryn Olson tackle an important, yet often overlooked question for mid-sized and large contractors: should your construction company have multiple websites or just one?
They discuss when it makes sense to create niche or secondary websites for specific services, locations, or campaigns, and how this decision impacts SEO, conversions, and user trust.
From contractor case studies to lessons learned in building topical authority, Ryan and Perryn share real-world strategies that can help you dominate search results and improve lead quality.
Key Takeaways:
When to create secondary or niche websites
Landing pages vs full websites: which drives better results
How multiple domains affect SEO and keyword density
The long-term benefits of specialization for conversions
Why residential and commercial audiences need different messaging
If you’re a contractor, marketer, or business owner juggling multiple services under one domain, this episode will give you the clarity to make smarter digital decisions.
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this Building Momentum episode, Ryan Kovach and Perryn Olson reveal insights from their latest research comparing $100 million regional contractors with the top 50 construction companies on ENR’s Top 400 Contractors list – it’s an honest David vs. Goliath battle for construction SEO.
They explore where smaller construction companies have surprising advantages, how AI-driven search is reshaping visibility, and what it takes for contractors to build topical authority without massive budgets.
Discover how “Davids” in the construction industry can beat the “Goliaths” using smarter SEO, faster sites, local focus, and strong thought leadership.
Key Takeaways:
How $100M contractors outperform mega firms in website speed and agility
Why backlinks alone no longer define success in the AI search era
The growing importance of topical authority and thought leadership
How smaller construction companies can dominate local SEO by owning local markets
Using niche content to attract both clients and top talent
Why “owning your pond” beats trying to “boil the ocean”
Ryan and Perryn also discuss how AI browsers, topical authority, and local optimization are transforming the way construction companies attract leads, establish credibility, and recruit talent.
Additional resources:
David vs Goliath SEO Infographic - https://altcmo.net/wp-content/uploads/2025/10/AltCMO-Infographic-SEO-Comparison-ENR-400-vs-100M-2025.pdf
David vs Goliath SEO blog post - https://altcmo.net/speed-trumps-size-in-construction-seo/
How Small Construction Companies Beat Mega-Contractors at SEO blog post - https://altcmo.net/how-small-construction-companies-beat-mega-contractors-at-seo/
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Substack: https://altcmo.substack.com/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode of Building Momentum, Ryan Kovach and Perryn Olson break down the Top 10 reasons why construction executives get their websites completely wrong.
From outdated mentalities to poor platforms and missing SEO fundamentals, they uncover why many contractors underestimate the power of a professional web presence and how it’s quietly costing them projects, talent, and credibility.
Ryan and Perryn share real-life examples of contractors who lost multi-million-dollar bids because their websites lacked proof, visibility, or relevance. They also reveal how the best ENR 400 companies use SEO, thought leadership, and consistent content to dominate search results and attract top talent.
Key Takeaways:
Why the “websites don’t sell construction projects” mindset is wrong
The difference between placeholder sites and performance-driven websites
Use case for WordPress over Wix/Squarespace for SEO
How poor technical SEO wastes your marketing budget
Using your website to recruit top talent and win more bids
Building topical authority and thought leadership content
Exclusive research insights on what top contractors do right with their SEO
If you’re in construction, engineering, or the trades and want to future-proof your marketing, this episode is packed with real data, stories, and proven strategies.
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Substack: https://altcmo.substack.com/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode of the Building Momentum podcast, hosts Ryan Kovach and Perryn Olson dive into the evolving world of SEO and its growing importance for contractors and construction businesses. They unpack why traditional SEO models are failing, revealing the common misconceptions and challenges companies face today. The discussion examines how AI is transforming SEO, the unique needs of different industries, and the shift from keyword-heavy tactics to establishing genuine online authority.
Ryan and Perryn also emphasize how a strong digital presence boosts both business growth and talent acquisition, making SEO a vital tool beyond just lead generation. They encourage listeners to rethink their SEO strategies, adapt to the rise of AI, and stay ahead in an ever-changing digital landscape.
Key Takeaways:
SEO drives visibility, credibility, and growth in today’s market.
Many SEO agencies still rely on outdated, ineffective business models.
AI can enhance SEO performance, but it still requires extreme human insight.
The construction industry has unique SEO goals and challenges.
The focus has shifted from keywords to authority and trust.
Strong SEO can cut recruiting costs and attract top talent.
For contractors, a credible online presence is non-negotiable.
SEO supports long-term business sustainability, not just leads.
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Substack: https://altcmo.substack.com/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode, Ryan Kovach and Perryn Olson dive into the real-world challenges contractors face when selling their companies. Many “old school” contractors with strong reputations are not getting the value they expect because their business heavily relies on their ability to bring in new work.
They discuss the power of digital marketing for small and mid-sized construction companies, particularly regarding the company’s valuation when it becomes a repeatable system independent of the owner.
They also talk about the importance of quality content, user experience, and consistency in building long-term visibility. Learn what separates successful contractors who rank high on Google from those who struggle to get noticed.
You will also learn:
What potential buyers are looking for
The most common sales & marketing mistakes contractors make
How Google’s local algorithm impacts construction companies
Whether you are a general contractor, roofer, remodeler, or trades professional, this episode gives you a clear roadmap to increase your valuation when it’s time to sell and retire.
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode, Ryan Kovach and Perryn Olson share a powerful contractor success story where a company received 84 qualified applicants in just two weeks without spending a single penny on ads. They actually pulled their ads from a major job website.
They explain how website optimization, strong SEO, and AltCMO’s Authority Stack system helped transform a simple brochure-style website into a business and recruiting powerhouse.
You will also learn:
Why A players skip job boards and go directly to company websites
How updated content and visibility attract top talent
What makes the Authority Stack approach different from AI-generated blogs
How poor SEO practices waste your budget
Why AI search, such as ChatGPT, Perplexity, and Gemini, is the next big opportunity
If you are a contractor or construction leader who wants to improve online visibility, attract skilled employees, and build brand authority, this episode is for you.
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:LinkedIn: https://www.linkedin.com/company/altcmo/Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode, Ryan Kovach and Perryn Olson dive deep into their latest exclusive SEO research for the construction industry, comparing ENR Top 400 contractors and Top 500 design firms to uncover who is winning in online visibility.
They reveal new Construction SEO Benchmark data for 2025 and explore domain authority, backlinks, spam scores, and website speed performance.
Whether you are a mid-market contractor, architecture/engineering firm, or construction marketer, this episode gives you data-backed insights and practical takeaways to boost your digital presence.
What you’ll learn:
Why SEO matters for construction and design firms in 2025
Domain authority benchmarks for ENR 400 and 500 firms
Key website performance metrics such as speed, backlinks, and spam scores
How mid-size contractors can compete with mega firms
The connection between SEO, AI visibility, and talent acquisition
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In Episode 10 of our construction marketing podcast, Ryan Kovach and Perryn Olson discuss why showcasing active projects, milestones, and project updates on your website is powerful for both SEO and AI search visibility. Too many construction companies, general contractors (GCs), and trade contractors only showcase completed projects, missing out on the opportunity to highlight in-progress work, groundbreakings, and significant milestones that attract both clients and talent.
We discuss how updating your website content with active projects creates a more dynamic website, boosts topical authority, and provides visitors with a reason to return. From utilizing Company Cam feeds to creating milestone videos, leveraging QR codes on job sites, and establishing a robust PR schedule, Ryan and Perryn share actionable strategies that construction firms can use to stand out in today’s competitive market.
Key topics include:
Why showcasing active projects improves SEO and AI search results
How to document milestones (groundbreakings, topping outs, etc.) for visibility
Using video content and docu-series for storytelling in construction marketing
Leveraging QR codes for on-site engagement and extra press coverage
Building news sections and separating them from blogs for fresh content
How active project updates support talent acquisition marketing
The importance of cleanliness, safety, and professionalism in project showcases
Creating a PR calendar to win awards like “Best Places to Work” and local business recognitions
Whether you’re in construction marketing, running a marketing firm, working in an ad agency, or leading a general contracting company, this episode is packed with insights to help you turn your website into a living yearbook of your best work.
Stay ahead in 2025 and beyond by turning your construction company into a media company first. Visibility, content, and fresh updates are the keys to attracting clients, employees, and industry recognition.
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/ About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In Episode 9, Ryan Kovach and Perryn Olson discuss StoryBrand messaging and how it transforms the way businesses communicate with their audience, externally and internally.
They cover:
What StoryBrand is and why it works
How StoryBrand ties into AltCMO’s Authority Stack content machine
Using AI and streamlined workflows to build authentic, non-spammy thought leadership
Real-world client examples of StoryBrand in B2B and construction industries
Why StoryBrand shortens sales cycles and positions your company as the obvious choice
If you’ve ever struggled with messaging, brand clarity, or converting website traffic into customers, this episode will show you why StoryBrand is the missing piece of your marketing strategy.
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In Episode 8, Ryan Kovach and Perryn Olson delve into one of the most significant shifts in SEO and digital marketing: transitioning from keyword stuffing to establishing genuine topical authority.
They explain why old SEO strategies, such as repeating “electrician in Pasadena,” no longer work, how AI and search engines now understand topics rather than exact phrases, and why companies need to think like media publishers rather than just service providers.
The conversation covers:
What is topical authority and why it matters more than keywords.
How to build content pillars and a “website library” that positions your brand as a trusted resource.
Examples from industries like construction, electrical contracting, and IT.
How AI tools can help scale authentic content creation without falling into the trap of spammy ChatGPT blogs.
Why Google’s upcoming algorithm updates will punish low-quality, generic AI-generated content.
The power of repurposing blogs, videos, podcasts, and social posts into a content engine (their “Authority Stack”).
If you’re a construction owner or A/E/C marketer looking to rank higher, generate leads, and future-proof your SEO strategy, this episode is packed with insights on content marketing, AI, topical authority, SEO strategies, and building thought leadership online.
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode of Building Momentum, Ryan Kovach and Perryn Olson delve into the future of marketing in a world increasingly dominated by AI. Learn how construction companies can leverage AI without sacrificing quality, build thought leadership, and create content that truly converts.
They discuss:
How AI search visitors are 4.4x more valuable than traditional search.
The importance of human oversight and brand voice in AI-generated content.
Strategies to fight generic AI spam and maintain credibility.
Real-world examples of AI improving talent acquisition and lead generation.
How thought leadership can attract top talent and build stronger client relationships.
Whether you’re a construction executive, project manager, or an A/E/C marketer, this episode shows you how to use AI strategically to gain a competitive edge.
Visit our website for more resources: https://altcmo.net/
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
Marketing is not just about getting clients; it’s also about attracting the right ones and learning to say ‘no’ to the wrong opportunities. In this episode, Ryan and Perryn discuss how construction companies can utilize SEO, digital marketing, and AI tools to target ideal clients while avoiding low-quality projects.
Learn how to:
Use marketing and SEO to attract high-value clients
Identify your Ideal Client Profile (ICP) and prioritize profitable projects
Leverage AI tools like ChatGPT for prospect research and lead generation
Use website visitor identification tools to discover hidden opportunities
Say yes to the right clients and no to the wrong ones
If you are a general contractor, trade contractor, or construction business, this episode provides actionable strategies to help you grow your business efficiently.
Learn more at https://altcmo.net/
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:LinkedIn: https://www.linkedin.com/company/altcmo/Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode of Building Momentum, Ryan Kovach and Perryn Olson delve into one of the most crucial aspects of digital marketing: selecting the right keywords. They explain how keyword research impacts visibility, lead generation, and long-term growth for construction companies.
From understanding buyer intent to balancing high volume and niche keywords, Ryan and Perryn share strategies to target the right audience and stay ahead of competitors. They also cover common mistakes businesses make when picking keywords and how to avoid them.
If you want to improve your SEO, attract qualified leads, and maximize your marketing ROI, this episode will give you practical steps to build a smarter keyword strategy.
Learn more at https://altcmo.net/
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
Is AI about to end recruiting as a career? In this episode, Ryan Kovach and Perryn Olson dive deep into the bold prediction that AI tools may replace recruiters within the next six months. They discuss how AI is transforming the hiring process, from sourcing candidates and scheduling interviews to enhancing the candidate experience and reducing hiring costs.
The conversation examines the rise of AI-powered search, the importance of cultural fit in hiring, and why industries like construction must adapt rapidly. They also share real-world examples of how AI is already being used in staffing, marketing, and sales to eliminate repetitive tasks and focus on what truly matters.
If you want to understand how AI could disrupt talent acquisition, recruiting, and the construction industry, this episode is for you.
Learn more at https://altcmo.net/
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:LinkedIn: https://www.linkedin.com/company/altcmo/Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode of the AltCMO podcast, Ryan Kovach and Perryn Olson dive into the top ways construction and trades companies can spot if their SEO and digital marketing agencies are truly delivering value. They discuss common pitfalls, such as paying for services that don't yield results, the importance of website speed, SSL certificates, effective Google Business Profile management, click fraud prevention, and how to optimize landing pages and images for improved SEO results.
If you're a construction executive or marketing coordinator, this episode will arm you with practical tips to protect your marketing budget and maximize ROI. From avoiding geographic bidding errors to ensuring your website is both fast and secure, they cover essential strategies for optimizing the effectiveness of your digital marketing efforts.
Visit https://altcmo.net/ to learn more about Alt CMO's fractional CMO services, customized specifically for the construction industry.
Topics covered:
Identifying SEO firms that don’t deliver results
Why website speed and mobile optimization matter
Importance of SSL certificates for user trust and Google ranking
Using click fraud software to save ad budget
Proper Google Business Profile ownership and management
The role of landing pages in PPC campaign success
Optimizing images for SEO and web performance
The new llms.txt file for AI and search engines
How to audit vendors and hold them accountable
Subscribe for more expert insights in construction marketing and growing your business.
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:LinkedIn: https://www.linkedin.com/company/altcmo/Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
Welcome to Episode 2 of our podcast, "Why Contractors Can't Afford to Ignore SEO." In this insightful conversation, Ryan Kovach and Perryn Olson delve into the critical role that SEO plays for contractors, particularly those in the trades and construction industries.
Discover why many mid-level contractors are missing out on massive opportunities by neglecting SEO and online visibility. Hear real stories about how SEO drives talent acquisition, lead generation, and helps contractors stand out in a competitive market. Discover the evolving digital landscape, including the impact of AI on search and marketing strategies that can enhance your brand and attract top talent.
If you are a contractor or work in the construction industry and want to grow your business, build your brand, and recruit effectively, this episode is a must-listen.
Connect with AltCMO to elevate your marketing game with industry-specific fractional CMO services built for construction and trades: https://altcmo.net/
Timestamps and key topics covered:
The "gold rush" of AI and SEO in 2025
How blue collar workers find jobs through Google search and why SEO is more critical than ever
Common misconceptions about SEO in the trades industry
Why mid-sized contractors particularly suffer from ignoring SEO
The importance of storytelling and culture on contractor websites
Real-life success stories of SEO winning deals and clients
How AI is reshaping SEO and search behavior
Tips for contractors to start leveraging SEO and digital marketing now
Stay tuned for more episodes and subscribe for expert insights tailored to the construction industry.
#ConstructionMarketing #SEOforContractors #DigitalMarketing #ContractorSEO #ConstructionIndustry #AIinMarketing #LeadGeneration #TalentAcquisition #ConstructionBusiness #AltCMO
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/