In this episode of Building Momentum, Ryan Kovach and Perryn Olson break down the Top 10 reasons why construction executives get their websites completely wrong.
From outdated mentalities to poor platforms and missing SEO fundamentals, they uncover why many contractors underestimate the power of a professional web presence and how it’s quietly costing them projects, talent, and credibility.
Ryan and Perryn share real-life examples of contractors who lost multi-million-dollar bids because their websites lacked proof, visibility, or relevance. They also reveal how the best ENR 400 companies use SEO, thought leadership, and consistent content to dominate search results and attract top talent.
Key Takeaways:
Why the “websites don’t sell construction projects” mindset is wrong
The difference between placeholder sites and performance-driven websites
Use case for WordPress over Wix/Squarespace for SEO
How poor technical SEO wastes your marketing budget
Using your website to recruit top talent and win more bids
Building topical authority and thought leadership content
Exclusive research insights on what top contractors do right with their SEO
If you’re in construction, engineering, or the trades and want to future-proof your marketing, this episode is packed with real data, stories, and proven strategies.
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Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/