In this episode of Building Momentum, Ryan Kovach and Perryn Olson tackle an important, yet often overlooked question for mid-sized and large contractors: should your construction company have multiple websites or just one?
They discuss when it makes sense to create niche or secondary websites for specific services, locations, or campaigns, and how this decision impacts SEO, conversions, and user trust.
From contractor case studies to lessons learned in building topical authority, Ryan and Perryn share real-world strategies that can help you dominate search results and improve lead quality.
Key Takeaways:
When to create secondary or niche websites
Landing pages vs full websites: which drives better results
How multiple domains affect SEO and keyword density
The long-term benefits of specialization for conversions
Why residential and commercial audiences need different messaging
If you’re a contractor, marketer, or business owner juggling multiple services under one domain, this episode will give you the clarity to make smarter digital decisions.
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Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/