In this episode, Ryan and Perryn clarify the distinctions among a Fractional CMO, a Consultant, and an Interim Chief Marketing Officer. They explain why many consultant strategies never get implemented, how true fractional CMOs become part of your internal team, and what red flags to look for when hiring. They also discuss billing models, hiring and firing authority, execution support, and how to avoid underqualified marketers calling themselves “Chief Marketing Officers”.

Key Takeaways

- Consultants deliver plans, but most companies never execute them.

- Fractional CMOs lead the team, drive execution, and operate like internal executives.

- Avoid hourly or block time billing, it limits communication and slows results.

- Watch out for posers, real CMOs understand business, budgets, hiring, and revenue.

- Interim roles are temporary and full time, fractionals are long term and ongoing.

- Companies scale faster when strategy and execution come together under one team.

Connect with AltCMO and Learn More

Follow AltCMO on social media to stay updated on industry insights and news:

LinkedIn: https://www.linkedin.com/company/altcmo/

Instagram: https://www.instagram.com/altcmo/

Blog: https://altcmo.net/blog/

Get in touch or learn more about our team:

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/ 

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/