Episode 16 - David vs Goliath: How Smaller Contractors Can Outrank Mega Contractors

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Building Momentum

AltCMO

21 episodes

5 days ago

Building Momentum is the podcast for construction leaders, marketers, and industry professionals who want to stay ahead of the curve. Hosted by fractional CMOs Ryan Kovach and Perryn Olson, we explore how AI, digital strategies, and modern marketing tools are transforming the way construction and trade companies win clients and attract top talent.

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All content for Building Momentum is the property of AltCMO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Episode 16 - David vs Goliath: How Smaller Contractors Can Outrank Mega Contractors

Building Momentum

42 minutes 49 seconds

1 month ago

Episode 16 - David vs Goliath: How Smaller Contractors Can Outrank Mega Contractors

In this Building Momentum episode, Ryan Kovach and Perryn Olson reveal insights from their latest research comparing $100 million regional contractors with the top 50 construction companies on ENR’s Top 400 Contractors list – it’s an honest David vs. Goliath battle for construction SEO.

They explore where smaller construction companies have surprising advantages, how AI-driven search is reshaping visibility, and what it takes for contractors to build topical authority without massive budgets.

Discover how “Davids” in the construction industry can beat the “Goliaths” using smarter SEO, faster sites, local focus, and strong thought leadership.

Key Takeaways:

How $100M contractors outperform mega firms in website speed and agility
Why backlinks alone no longer define success in the AI search era
The growing importance of topical authority and thought leadership
How smaller construction companies can dominate local SEO by owning local markets
Using niche content to attract both clients and top talent
Why “owning your pond” beats trying to “boil the ocean”

Ryan and Perryn also discuss how AI browsers, topical authority, and local optimization are transforming the way construction companies attract leads, establish credibility, and recruit talent.

Additional resources:

David vs Goliath SEO Infographic - https://altcmo.net/wp-content/uploads/2025/10/AltCMO-Infographic-SEO-Comparison-ENR-400-vs-100M-2025.pdf

David vs Goliath SEO blog post - https://altcmo.net/speed-trumps-size-in-construction-seo/

How Small Construction Companies Beat Mega-Contractors at SEO blog post - https://altcmo.net/how-small-construction-companies-beat-mega-contractors-at-seo/

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Get in touch or learn more about our team:

About Ryan Kovach: https://altcmo.net/ryan-kovach/

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/

About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/