In this episode of Building the Billion Dollar Business, Ray Sclafani dives into the strategies that top advisory firms use to level up their teams. Discover how feedback, self-reflection, and merit-based career paths drive engagement, performance, and growth. Ray shares actionable ideas for both leaders and team members to create a culture where ambition, curiosity, and development are rewarded.

Learn why high-performing advisory teams invest in clear career paths, regular feedback, and stretch opportunities, and how these practices can accelerate talent development and firm growth. Whether you’re a firm leader or an advisor aiming to maximize your impact, this episode is packed with insights backed by research from Gallup, Harvard, Deloitte, McKinsey, and more.

Key Takeaways:

1. Career paths and performance expectations fuel engagement and development.
2.  Employees receiving meaningful feedback develop 3–4x faster.
3. Challenging assignments cultivate skills that formal training alone cannot.
4. Open communication about goals, learning needs, and strengths creates high-performing teams.
5. Employees who actively manage their own development are more likely to become leaders.

Questions Financial Advisors Often Ask

Q: How can financial advisors level up their team?
A: Advisors can level up their team by providing regular feedback, creating clear career paths, promoting merit-based performance, and offering stretch opportunities for skill growth.

Q: Why is feedback important for team development?
A: Meaningful feedback accelerates employee growth, improves performance, and increases engagement, helping advisors develop high-performing teams.

Q: How can team members take ownership of their growth?
A: Team members can take ownership by reflecting on their performance, asking for feedback, volunteering for stretch responsibilities, and actively pursuing development opportunities.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode, Ray explores one of the most overlooked leadership disciplines in advisory firms: off-boarding with intention, respect, and alignment. While most teams invest heavily in creating world-class onboarding experiences, few bring the same rigor to the moment when a team member exits. Ray shares why offboarding is not about correcting failure—it's about stewardship. When leaders navigate departures with clarity, dignity, and structure, they strengthen the culture, protect client relationships, and create space for the team to evolve.

Through a candid example from his own team, Ray demonstrates how mutual clarity, co-creation, and a disciplined framework can turn a transition into an empowering moment for both the departing individual and the organization. He also walks through a seven-part offboarding framework inspired by SHRM best practices and years of coaching elite advisory firms, offering a practical blueprint firms can use to elevate their own internal processes.

Ray closes with coaching questions leaders can use to refine hiring, strengthen feedback loops, and ensure that offboarding reinforces, not erodes, the culture they’ve worked hard to build.

Key Takeaways

1. Offboarding is about stewardship, respect, and protecting your culture.
2. Fit and alignment matter as much as skills.
3. Clear, honest communication prevents surprises during transitions.
4. Use a structured offboarding framework to stay consistent and professional.
5. How you handle goodbyes shapes your culture just as much as onboarding.

For more information click here to visit the Best in the Business Blog.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this Thanksgiving episode, Ray Sclafani reflects on why gratitude is more than a seasonal sentiment for advisory leaders — it is a strategic advantage. Drawing from research, industry insights, and personal experience at ClientWise, Ray explores how appreciation strengthens culture, deepens engagement, and elevates performance across advisory firms.

He highlights why recognizing people’s contributions is essential to leadership, offers meaningful reflection questions for advisors, and underscores that gratitude should lead to action: developing talent, raising standards, investing in future leaders, and preparing for the growth ahead.

Ray closes with a message of appreciation to the ClientWise team and the advisory professionals they serve, encouraging leaders to use this season not as an endpoint but as a launchpad for impact in 2026.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode of "Building the Billion Dollar Business," host Ray Sclafani delves into the strategies and insights behind successful financial advisory firms, focusing on organic growth and new client acquisition. He outlines six steps to boost growth, emphasizing the importance of client relationships, team collaboration, and strategic planning. Ray also discusses the significance of setting intentional goals and fostering a culture centered around growth.

Key Takeaways

1. Organic growth is a critical indicator of a firm's health.
2. Understanding total relationship value (TRV) is essential.
3. Generational continuity is key for long-term success.
4. A focused marketing plan aligns with client needs.
5. Utilizing CRM effectively identifies growth opportunities.
6. Reframing culture around growth attracts talent.

For more information click here to visit The Best in the Business Blog.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode, Ray Sclafani discusses the implications of avoiding growth targets in business. He highlights a case where a company decided to stop setting growth targets to focus on client service. However, he argues that this decision led to challenges in managing capacity, planning succession, and fulfilling client promises. The conversation emphasizes the importance of balancing client service with the need for growth targets to ensure effective business management.

Key Takeaways

1. Growth happens whether you plan or not
2. Track revenue per professional, revenue per client, and time per client segment
3. Map retirements against junior advisor readiness and create a 3–5 year development plan
4. Let data guide leadership decisions by using dashboards and metrics to prevent overextension and burnout
5. Prevent “success outgrowing structure” by conducting quarterly capacity checks to evaluate workload, client demand, and team readiness

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode, Ray Sclafani discusses the importance of finishing the year strong and how it impacts the upcoming year. He emphasizes the need for a proactive mindset, strategies for success, and the significance of setting clear goals. He also covers overcoming challenges and maintaining motivation as key components of achieving success.

Key Takeaways

1. How you finish the year will determine how you start next year.
2. Set clear goals for the new year to guide your actions.
3. Overcoming challenges is part of the journey to success.
4. Reflect on your progress this year to identify areas for improvement.
5. Mindset shifts can lead to breakthroughs in performance.

For more information click here to visit The ClientWise Blog.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode, Ray Sclafani discusses the critical importance of having a well-defined compensation philosophy in financial advisory firms. He highlights the common pitfalls of compensation planning without a clear strategy and emphasizes the need for a structured approach that aligns pay with performance, culture, and profitability. The conversation covers the essential building blocks of a strong compensation philosophy, how to implement it effectively, and the impact it has on employee engagement and trust in leadership.

Key Takeaways

1. More than half the industry lacks a clear compensation strategy.
2. Clear pay philosophies lead to lower turnover rates.
3. Transparency in compensation processes fosters trust among employees.
4. Regularly review and adapt your compensation philosophy to align with business changes.
5. Involve team members in defining key performance metrics.
6. A strong compensation philosophy reflects the firm's values and leadership style.

For more information click here to visit the Best in the Business Blog.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode, Ray Sclafani explores how advisory firm leaders can move from solo leadership to shared, high-performing teams. Using the metaphor of a musical ensemble, Ray shares lessons from his high school band and real-world coaching with billion-dollar firms to show how clarity, trust, and accountability create lasting success. Learn how to define team roles, foster trust, and lead through leadership transitions while keeping your firm’s performance in harmony.

Key Takeaways 

• Leadership is most effective when responsibility is shared across the team.
• Clear roles help every team member understand how they contribute to the bigger picture.
• Trust among team members strengthens performance and accountability.
• Transitions in leadership are opportunities to evolve and sustain firm value.
• Every team member’s contribution is essential, like instruments in a symphony.

Click here for the Decision Making Problem Solving Model™. 

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

The advisory industry is facing one of its greatest challenges yet; a looming shortfall of nearly 100,000 advisors over the next decade. In this episode of Building the Billion Dollar Business, host Ray Sclafani unpacks how firms can overcome the "Great Talent Squeeze" and become an employer of choice for next-generation advisors. Ray explores the critical mindset, cultural shifts, and strategic investments firms must make to attract, develop, and retain elite talent not just for today, but for the future of the business.

Key Takeaways
1. Culture isn’t invisible, it’s your most powerful advantage. Build an environment rooted in trust, inclusion, and authentic leadership to attract the best.

2. Next-gen advisors expect modern tools. Investing in technology signals that your firm is forward-thinking and committed to advisor productivity.

3. Go beyond salary. Explore rev-share, equity, or performance-based incentives to align advisor goals with firm success.

4. Recruit ahead of capacity needs, benchmark compensation, and hold out for the right candidates to strengthen long-term growth.

5. Focus on potential and leadership qualities. Build a clear career path and communicate it early in the hiring process.

Click here for CFP Board 2024 Compensation Study

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this short but powerful episode, Ray Sclafani tackles a topic many financial advisors avoid: pricing. As firms expand their services beyond portfolio management into multi-generational planning, tax coordination, and family governance, their value has increased, but too often, their pricing hasn’t.

Ray challenges advisory leaders to view pricing not as a financial figure, but as a leadership decision that impacts enterprise value, team compensation, and client perception. He breaks down the mindset and mechanics required to evolve your pricing model with clarity, confidence, and consistency.

This episode is a must-listen for firms committed to delivering premium services and ready to price like it.

Key Takeaways

1. Most advisory firms are undercharging, not because clients can’t pay more, but because firms haven’t clearly defined and communicated their value.
2. Legacy pricing models (flat AUM basis points) are misaligned with modern, complex service offerings.
3. Advisors must embrace clarity, confidence, and consistency in how they present pricing.
4. Top firms are evolving with tiered basis points, flat planning fees, and project-based pricing to reflect complexity.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode, Ray Sclafani dives into a key leadership habit that high-performing advisory firms revisit every year: a structured marketing review. Far from a compliance audit, this annual reset is a strategic opportunity to realign messaging, optimize marketing systems, and attract the right clients for the future.

Ray walks through the five essential areas to evaluate:

1. Marketing calendar and plan
2. Ideal client segmentation
3. Value proposition and capability deck
4. Marketing collateral and communication
5. Digital presence and marketing systems

Whether your team is large or lean, in-house or outsourced, this episode outlines how to make marketing a firm-wide responsibility, not a side project. If you're ready to move beyond generic outreach and lead with intentional messaging, this is your playbook.

Key Takeaways

1. A structured annual marketing review helps firms stay aligned, relevant, and client-focused.
2. Without regular evaluation, your messaging can become outdated, misaligned, or unclear.
3. Marketing should be collaborative and cross-functional, not owned by one person or department.
4. Set 3–5 high-impact marketing priorities every quarter for measurable progress.
5. Align internal messaging before launching external campaigns.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode, Ray Sclafani challenges advisory firm leaders to rethink how they attract new clients. He exposes why many firms are unintentionally sabotaging their growth by relying on outdated, ad-hoc approaches to client acquisition like waiting for referrals or operating off of a founder’s charisma.

Ray dives deep into what it takes to build a scalable, repeatable, and measurable lead generation engine. He covers:

• Why most firms can’t answer “How many new clients can we take on this year?”
• How to define and align your firm around the ideal future client
• Why a compelling, differentiated capability deck is essential
• What it really means to “own your niche”
• The difference between a hope list and a functioning pipeline

This episode is a wake-up call, and a roadmap, for advisors who want to lead their growth, not just react to it.

Key Takeaways

1. Firms must calculate their true client carrying capacity before setting growth goals.
2. Growth requires clarity around the ideal future client, not just a general idea of your current book.
3. True differentiation comes from owning a niche so specifically that you become the obvious referral.
4. Firms that rely on one person’s memory or relationships aren’t building a business, they’re creating a vulnerability.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode, Ray Sclafani introduces a critical metric that leading wealth management firms—and the private equity firms evaluating them—are using to assess the health and enterprise value of their businesses: the Rule of 40. Originally born in Silicon Valley to evaluate SaaS companies, this simple but powerful formula (Revenue Growth % + EBITDA Margin %) has crossed over into the RIA world and become a litmus test for intentional, sustainable growth.

Ray breaks down:

• What the Rule of 40 really means in a recurring revenue business like an RIA
• How to calculate it (with real examples from ClientWise client firms)
• Where it falls short if misused
• How the most forward-thinking advisory firms use it as a leadership, compensation, M&A, and strategy tool

Plus, you’ll get five coaching questions to spark powerful conversations with your team—and begin leading like a CEO, not just a lead advisor.

Key Takeaways

1. The Rule of 40 = Revenue Growth % + EBITDA Margin %, and if the total equals or exceeds 40, your firm is financially healthy.
2. Many firms overestimate their growth by including capital market gains or acquired AUM—only organic growth tells the real story.
3. Leading RIAs use the Rule of 40 not just as a metric, but as a strategic lens.
4. Tracking Rule of 40 over time and by business segment (organic growth, next-gen, core team) uncovers the real levers driving enterprise value.
5. If your growth is passive or your margin is inflated, the Rule of 40 exposes the imbalance and forces better leadership decisions.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode, Ray Sclafani challenges financial advisors to shift from simply managing a successful practice to thinking like a CEO and capital allocator. Drawing parallels to the booming subscription economy, Ray explains how advisory firms, powered by predictable AUM-based revenue, are in a prime position to reinvest with purpose.

Whether it’s developing leadership, upgrading tech, or expanding into new client markets, this episode offers a compelling call to action: don’t coast on recurring revenue, leverage it. Learn how elite firms are acting boldly and investing in infrastructure, talent, and strategic growth to command premium valuations and build enduring enterprises.

Key Takeaways

1. Your AUM fee model gives you predictable cashflow, so you should treat it like a competitive advantage.
2. Don’t just preserve profits, deploy them in ways that support scalable, long-term growth.
3. Top valuations go to firms with vision, strategy, systems, and momentum, not necessarily the largest AUM.
4. Forecast with confidence and use recurring revenue to fund your firm’s future.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode of Building the Billion Dollar Business, Ray Sclafani explores one of the most underutilized but essential skills in financial advisory: the art of choosing clients wisely. Shifting from “more clients, more assets” to “right clients, sustainable growth,” Ray outlines how high-performing firms assess both behavioral and financial indicators to identify their next generation of A+ clients—even before they build wealth.

He introduces a client selection framework that focuses on advice-receptivity, future potential, values alignment, and more—all geared toward improving enterprise value through predictable cash flow. Ray also offers coaching questions to help leaders train their teams, align their growth strategy, and build a firm designed for the future.

Key Takeaways

1. Strategic firms focus on those who enhance predictable cash flow and align with long-term goals.
2. Traits like curiosity, respect for process, and ambition signal a high-value client even before assets arrive.
3. Scorecards, life-event triggers, and fee-based onboarding help firms assess clients strategically.
4. When firms define who they’re built to serve, growth strategies, referrals, and client experiences improve.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode of Building the Billion Dollar Business, Ray Sclafani explores the profound demographic shift reshaping the financial advisory industry: the aging of America. With 10,000 Americans turning 65 every day, and 80% of U.S. wealth held by those over 60, advisors can no longer afford to focus solely on accumulation. Ray outlines three powerful shifts advisory firms must make to stay relevant: reframing their value proposition, building capacity for aging clients, and leading multigenerational family dialogues. Packed with data, practical strategies, and team reflection questions, this episode is a must-listen for firms ready to evolve into future-ready advisors.

Key Takeaways

1.  Future-ready advisory firms go beyond money management, addressing deeply personal questions around spousal transitions, family readiness, and legacy.
2. Americans spend an average of 12.4 years in poor health at life’s end, with medical expenses potentially exceeding $472,000 per couple, this must be planned for.
3. Top firms are integrating elder care planning, collaborating with estate attorneys, healthcare advocates, and geriatric specialists to support aging clients.
4. 70% of heirs and 80% of widows leave their advisor after a wealth transfer. This signals a lack of relationship, not a lack of financial performance.
5. Building expertise via partnerships helps firms address issues like long-term care, dementia, and multigenerational needs more effectively.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode of Building the Billion Dollar Business, host Ray Sclafani reframes what it truly means to engage clients in a modern wealth management practice. He challenges the common misconceptions of client engagement which includes emails, gifts, and review meetings, and instead defines true engagement as emotional, intentional, and rooted in value. Ray outlines three pillars of effective engagement: proactive conversations, customized communication, and meaningful milestone recognition. He emphasizes that real engagement must be embedded into firm culture, not just left to the advisor. Listeners are encouraged to use tools like client journey mapping, achievement reviews, and feedback loops to scale meaningful connections. The episode closes with three reflective coaching questions designed to help advisors evolve their approach and deepen client relationships in a commoditized landscape.

Key Takeaways

1. True engagement is emotional, intentional, and value-driven, where clients feel genuinely seen, heard, and understood.
2. Effective engagement is built on three pillars: proactive conversations that anticipate client needs, customized communication that aligns with how each client processes information, and meaningful recognition of personal milestones.
3. It must be embedded into the culture of the entire firm, not dependent on any one advisor, and requires clear systems, roles, and shared ownership to scale.
4. In today’s experience-driven world, clients compare their advisors to brands like Amazon, Apple, and Netflix, expecting personalization, speed, and relevance.
5. When done well, client engagement becomes a strategic asset, creating loyalty, increasing referrals, and strengthening cross-generational relationships.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode of Building the Billion Dollar Business, Ray Sclafani dives into one of the most overlooked dangers facing advisory firms today: haphazard growth. While expanding your team, client base, and offerings may look like success on the surface, growth without intention can breed operational chaos, erode client trust, and reduce long-term enterprise value. Ray outlines the difference between reactive expansion and purposeful scaling, and offers a five-part blueprint for building a sustainable growth strategy that creates real client impact.

Listeners will walk away with a sharper understanding of how to reframe growth as a client-centered initiative, not just a business metric. Plus, Ray offers three powerful coaching questions to assess your firm's current trajectory and uncover whether your growth is building trust—or just making noise.

Key Takeaways

1. Scaling without value creation can lead to insolvency, not increased enterprise worth.
2. Haphazard growth is reactive, adding services or people without clarity or alignment.
3. Intentional growth begins with segmentation: know who you’re built to serve best.
4. Understand what your team can handle before quality slips.
5. Develop clear hiring, career paths, and retention strategies.
6. Communicate growth clearly so clients know how it benefits them directly.
7. Firms that win will be the most intentional, not necessarily the largest.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode of Building the Billion Dollar Business, Ray Sclafani challenges advisory firm leaders to adopt a shareholder mindset by asking a powerful question: What’s your stock worth? While traditional metrics like AUM, revenue, and profit margins signal a thriving business, they don’t fully reflect enterprise value—especially when planning for succession or outside investment.

Ray walks through four key metrics that valuation experts use: EBITDA multiples, free cash flow, recurring revenue, and reinvestment strategy, and explains why every billion-dollar RIA should track an implied share price just like a public company. He outlines how creating a simple, annual “financial DNA” slide can drive internal dialogue, next-gen engagement, strategic clarity, and market appeal.

To close, Ray offers four coaching questions to help advisors reframe how they lead, grow, and position their firm for long-term value creation.

Key Takeaways

1. Evaluate your firm like a public company.
2. Focus on EBITDA and free cash flow.
3. Recurring revenue enhances valuation.
4. Reinvestment strategies are crucial for growth.
5. Create a financial DNA slide deck annually.
6. Engage next-gen leaders as shareholders.

For more information click here to visit the Best in the Business Blog.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode of Building the Billion Dollar Business, Ray Sclafani shares how financial advisory leaders can turn a summer retreat into a powerful driver of culture, clarity, and momentum. Rather than focusing on perks or relaxation, Ray outlines how to plan a strategic retreat that strengthens alignment, deepens team ownership, and accelerates growth. From setting a clear theme to facilitating collaborative exercises, this episode offers a practical blueprint for designing a retreat with real return on investment. Whether you're aiming to rally your team for the next 90 days or build the next generation of firm leaders, this episode gives you the tools to lead with purpose—and finish the year strong.

Key Takeaways

1. A retreat should be a purposeful pause from daily operations.
2. Setting a clear theme is crucial for a successful retreat.
3. High-impact components include state of the firm and vision alignment exercises.
4. Team communication breakouts can address friction points.
5. A well-run retreat boosts morale and builds momentum.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.