In this episode of the Business and Wealth Australia podcast, Australian Award Winning Accountant Alesha Masaud and experienced business coach Simon Crisp discuss five crucial steps new entrepreneurs should focus on before launching their business. Covering essential topics such as definingyour product, conducting market research, understanding your target market, marketing strategies, and setting up business structures and goals, this episode provides valuable insights for anyone looking to start a business.

Join the conversation as Simon shares his 20 years of expertise in corporate finance, business strategy, and change management, emphasising the importance of flexibility, client-focused perspectives, and the significance of trust andpatience in business growth.

00:00 Introduction to Business and Wealth Australia Podcast

00:13 Meet Simon Crisp: The Business Coach

01:01 Defining Your Product

05:22 The Importance of Market Research

13:11 Understanding Your Target Market

18:20 The Importance of Asking Questions

18:45 Marketing Your Product and Getting Clients

22:13 Networking and Building Trust

26:03 Setting Goals and Managing Cash Flow

33:08 Choosing the Right Business Structure

37:20 Conclusion and Contact Information

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Connect with Alesha here

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