In this episode of Business as Unusual, host Sara Fossum sits down with Lorena Muñoz from Bright Products, a company designing solar solutions for humanitarian settings. With a rare background bridging human rights, sustainable business, and product development, Lorena shares how Bright Products embeds ethical practices into every part of the company—from R&D and supply chain management to field testing in places like Mozambique, Uganda, and Bangladesh. Together, they explore: - H...

What happens when you treat sustainability like HSEQ–embedded, measurable, and accountable? In this episode, Sara Fossum speaks with Kristin Hidle Vinje, a former oil and gas executive turned sustainability strategist, who brings sharp business strategy thinking to ESG implementation. They explore how Kristin’s firm, DRIV, helped one company cut 60% waste, 27% production cost, and 26% emissions, through sustainability integration. Kristin unpacks why most corporate sustainability strategies ...

Too often, sustainability gets reduced to compliance checklists. Business as Unusual flips that script, showing how a true sustainability strategy drives innovation and long-term value creation. In this episode, host Sara Anne Fossum sits down with sustainability leader Frode Hvattum to explore what happens when businesses stop treating ESG as a cost and start embedding it into core business leadership. Frode shares insights on the tension between compliance and opportunity, lessons from le...

Is “sustainability” just ticking boxes, or a powerful tool for long-term business value? In this episode of Business as Unusual, host Sara Fossum sits down with Tilmann Stalte, CEO of Future Leaders Global, to unpack why traditional sustainability strategies fall short and how regenerative business models offer a deeper, more resilient path forward. They explore key tensions between ESG compliance and innovation, the role of inner leadership in systems change, and how companies can future-p...

How can sustainability shift from a compliance headache to a real driver of business innovation? In this episode of Business as Unusual, Sara Fossum sits down with sustainability leader Elisabet Bøe to explore how companies can turn ESG data into strategy, efficiency, and long-term value creation. They unpack the tension between reporting vs. real change, why quality sustainability data matters more than ever, and how system thinking can unlock new business models. With nearly two decad...

Step into the future of sustainable business with Mariya Simon, a pioneering force in circular economy implementation. As a Senior Environmental Advisor at Rambol with over 13 years transforming the construction sector, Mariya unpacks the urgent shift from linear to circular business models. This episode reveals why industries face a 'Kodak moment' if they don't embrace business innovation and long-term value creation through reuse and repair. Explore how accelerating ESG-focused regulat...

What if sustainability wasn’t just compliance but a core optimization strategy? In this first episode of Business as Unusual, Sara Fossum sits down with sustainability strategist Martin Gjessing to rethink how businesses create long-term value. Martin shares his journey from accounting to sustainability consulting, revealing why many companies approach sustainability as just regulatory reporting, and how this limits innovation and competitiveness. Together, they explore how small bu...