In this final episode of Series Four, Karen Williams and Sheryl Andrews dive deep into "The New Rules of Writing a Business Book." After 16 years in the business book world, Karen shares how publishing, writing, and book marketing have radically transformed - from the rise of self-publishing and the power of storytelling, to the surge in competition and the ever-shifting attention economy.
Karen and Sheryl reflect on the challenges authors face today, from finding your unique hook to distilling your expertise into an engaging, succinct read. They discuss the balance between personal storytelling and business value, the importance of market research, and the pivotal role of professional editing.
Plus, they reveal how to leverage technology, build your author platform, and market your book in a way that truly connects with your readers.
Whether you’re wrestling with imposter syndrome, struggling to choose your book’s focus, or wondering how to make self-publishing work for you, this episode is packed with insight and encouragement. Tune in as Karen and Sheryl help you future-proof your business book for 2025 and beyond, and remind you that behind every great book is a supportive community - and a bit of messy, creative magic.
** Check Out Our Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into marketing strategies.
You can find out more about this and our other upcoming events at
https://www.librotas.com/librotasevents. Or contact Karen Williams via
www.librotas.com.
Key insights Stand Out By Storytelling: The flood of new business books means you have to stand out. It’s no longer enough to share information—your unique story, clear message, and the value you offer are what connect you with readers.
Publishing is More Accessible, But Professionalism Counts: With print-on-demand and self-publishing tools, it’s easier than ever to get your book out there. BUT, quality editing, design, and a clear narrative flow are critical—don’t skip the professional touches.
Marketing is Author-Led (& Evergreen): Whether traditionally published or going solo, you’re responsible for building your platform and audience. Bring people along on your writing journey, leverage social media, and think beyond just the launch—keep your book in the conversation.
Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.
With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.
Website:
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