Business Book Bites

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Business Book Bites

Karen Williams

53 episodes

1 week ago

In the Business Book Bites Podcast, we unlock the secrets behind game-changing business books, diving into the minds of influential authors and experts.

Whether you're writing your first book or looking to amplify your message, each episode provides insights, strategies, and inspiration to help you craft an authority-building book.

Series 5: Discover what it takes to write a book that changes everything - insights from authors and experts who want to make a difference.
Series 4: Explore publishing and marketing with conversations, inspiration, and top tips to maximise your book’s impact.
Series 3: Tackle hot topics in book writing with expert insights and actionable advice from published authors.
Series 2: Go behind the scenes with successful business authors and uncover the strategies that got them published.
Series 1: Meet the marketing experts from Book Marketing Made Simple and learn how to leverage your book for business growth.

You can find out more about our events at www.librotas.com/librotasevents including our monthly Coffee and Connect Café networking event and writing retreat in Spain.

Get your copy of Karen's latest book at www.bookmarketingmadesimple.com.

Connect with Karen

Website: http://www.librotas.com
Facebook: https://www.facebook.com/librotas
LinkedIn: https://www.linkedin.com/in/karenwilliamslibrotas
X (Twitter): https://twitter.com/librotas
Instagram: https://www.instagram.com/karenwilliamslibrotas
YouTube: https://www.youtube.com/@librotas

All content for Business Book Bites is the property of Karen Williams and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Series 5: Discover what it takes to write a book that changes everything - insights from authors and experts who want to make a difference.
Series 4: Explore publishing and marketing with conversations, inspiration, and top tips to maximise your book’s impact.
Series 3: Tackle hot topics in book writing with expert insights and actionable advice from published authors.
Series 2: Go behind the scenes with successful business authors and uncover the strategies that got them published.
Series 1: Meet the marketing experts from Book Marketing Made Simple and learn how to leverage your book for business growth.

Episodes (20/53)

Business Book Bites

Turning a Book into a Business with Claudia D. Thompson [S5 E2]

In today’s episode, host Karen Williams sits down with Claudia D. Thompson, a leadership consultant, team strategist, and author of Take Charge: The BOSS method© for entrepreneurs who never planned to be leaders.

With over twenty years of experience and a passion for building workplaces where people actually want to stay and grow, Claudia shares insights into her personal journey of writing her first book, how it started as a way to process her own experiences with difficult bosses, and ultimately evolved into a practical guide for business owners who may not have planned to become leaders.

Tune in to hear Claudia open up about the therapeutic power of writing, the process and daily discipline that got her from blank page to published author in just five months, and how writing a book became the foundation for her signature BOSS Method and the business she runs today.

If you've ever wondered what it really takes to write a business book, or how authors use their stories to build authority and impact, you’ll want to stick around for Claudia’s honest advice, motivating stories, and practical tips for new writers and entrepreneurs alike!

** Upcoming Events **

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors.

We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!

You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.

Key Takeaways

1.     Your story matters more than you think. Even if your book isn’t “about you”, weaving your experiences in builds credibility, relatability, and makes your message resonate. (It also might help you heal some old wounds!)

2.                 Structure and discipline beat inspiration. I broke the writing down to just 550 words/day – sometimes forcing it, sometimes deleting half – but that simple habit stacked up to a finished book (in just five months!).

3.                 A book can be the foundation for your business. Developing my signature BOSS Method framework through writing is now the bedrock of my work with clients. Clarity for me, and clarity for everyone I serve!

Bio

Claudia D. Thompson is a leadership consultant and team strategist who helps business owners build workplaces where people want to stay and grow. With a business degree and two decades of experience across industries –from fashion to software – she’s seen first-hand the struggles of disengaged teams and overwhelmed leaders. Now she helps business owners take charge, simplify leadership and build better workplaces – without the fluff, burnout or corporate jargon.

Website: www.thebusinessfabrik.com

Book link: https://shop.ingramspark.com/b/084?params=F2fiebZFF1er0Iy6dPcuVVPRSc4wPWIQLKQIPGBfhLG

Socials: www.linkedin.com/in/claudiadthompson Show more...

1 week ago

28 minutes

Business Book Bites

The Real Reasons Why Writing a Book Is a Game Changer [S5 E1]

Hosts: Karen Williams and Sheryl Andrews

Welcome to a brand new series of the Business Book Bites podcast! In this episode, Karen Williams and Sheryl Andrews kick off Series 5 with an inspiring conversation that shifts the lens from the nuts and bolts of writing, publishing, and marketing a book to something even more powerful – the impact a business book can make.

Drawing from her own journey as an author, Karen shares how her upcoming book encapsulates why a book should be more than just a collection of words. It should be life-changing for its author, readers, and business.

Joined by fellow author and friend Sheryl Andrews, the two dive deep into the hidden transformations that come with writing a book: from finding courage and clarity, to stepping into your authority, to setting new boundaries and discovering unexpected opportunities.

Whether you’re curious about how the writing process can shape your personal growth, or you want practical insight into what happens after publication, this conversation is packed with stories from Karen’s 10 (yes, 10!) books and reflections on the “invisible stuff” that happens along the way.

If you’re thinking about writing a book – or wondering what’s possible when you do – this episode is the perfect motivator.

** Upcoming Events **

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.

You’ll get learning, ideas, and the chance to connect with other authors. We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!

You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.

Key insights

The Impact Goes Deeper Than You Think: Writing a book doesn’t just build your credibility or bring in more clients. It shifts your own self-perception, boosts courage, and often leads to unexpected growth – both personally and professionally.

Stepping Into New Identity is Powerful (and Scary!): Embracing your status as an “author” can feel bold and daunting, but the process of writing helps clarify your voice, refine your expertise, and set stronger boundaries. Sometimes the biggest leap is simply saying, “I am a writer.”

Opportunities Emerge When You Start Sharing: Just telling people about your book-in-progress changes how others see you – and opens doors you never saw coming. Networking, speaking opportunities, collaborations… much of this starts before the book even launches!

Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.

Website: https://librotas.com
Show more...

2 weeks ago

34 minutes

Business Book Bites

The New Rules of Writing a Business Book in 2025 and Beyond [S4 E12]

In this final episode of Series Four, Karen Williams and Sheryl Andrews dive deep into "The New Rules of Writing a Business Book." After 16 years in the business book world, Karen shares how publishing, writing, and book marketing have radically transformed - from the rise of self-publishing and the power of storytelling, to the surge in competition and the ever-shifting attention economy.

Karen and Sheryl reflect on the challenges authors face today, from finding your unique hook to distilling your expertise into an engaging, succinct read. They discuss the balance between personal storytelling and business value, the importance of market research, and the pivotal role of professional editing.

Plus, they reveal how to leverage technology, build your author platform, and market your book in a way that truly connects with your readers.

Whether you’re wrestling with imposter syndrome, struggling to choose your book’s focus, or wondering how to make self-publishing work for you, this episode is packed with insight and encouragement. Tune in as Karen and Sheryl help you future-proof your business book for 2025 and beyond, and remind you that behind every great book is a supportive community - and a bit of messy, creative magic.

** Check Out Our Events **

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into marketing strategies.

You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com.

Key insights

Stand Out By Storytelling: The flood of new business books means you have to stand out. It’s no longer enough to share information—your unique story, clear message, and the value you offer are what connect you with readers.

Publishing is More Accessible, But Professionalism Counts: With print-on-demand and self-publishing tools, it’s easier than ever to get your book out there. BUT, quality editing, design, and a clear narrative flow are critical—don’t skip the professional touches.

Marketing is Author-Led (& Evergreen): Whether traditionally published or going solo, you’re responsible for building your platform and audience. Bring people along on your writing journey, leverage social media, and think beyond just the launch—keep your book in the conversation.

Bio – Karen Williams

Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.

Website: https://librotas.com

Socials:

https://www.facebook.com/librotas

Show more...

6 months ago

37 minutes

Business Book Bites

How to Transform Your Book Into a Successful Business Tool [S4 E11]

Welcome back to another episode of Business Book Bites! Karen Williams and Sheryl Andrews are diving deeper into the world of book marketing, particularly focusing on strategies to keep your book alive beyond its launch.

We explore the importance of maintaining momentum after publishing your book, regardless of the publishing route you chose. We discuss the value of creating evergreen content and insights on how your book can serve as a powerful business tool, whether through workshops, speaking opportunities, or generating continuous reviews and referrals.

Plus, we discuss the concept of leveraging your book's content for various purposes, including using it for blogs, webinars, and podcasts to extend its reach and impact. Discover innovative ways to collaborate, repurpose, and maintain visibility in the marketplace.

You can get your copy of Book Marketing Made Simple on Amazon or all good book retailers.

** Check Out Our Events **

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into maximising your book promotion online - how to say “buy my book” without saying “buy my book”!

I am also running the Book Launch Blueprint workshop on Monday 30 June where I take you step by step through the process of becoming an Amazon bestseller - and giving you access to all the swipe files, emails, social media templates to be successful.

You can find out more about all our events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com.

Key insights

Create Evergreen Marketing Strategies: Maintain visibility and reach new readers by repurposing your book content into evergreen marketing materials. Consider turning chapters into blogs, webinars, or even podcasts that can be accessed anytime.

Leverage Your Book as a Business Tool: Use your book in speaking engagements, workshops, and as part of client offerings. Opportunities like bulk sales during events can significantly boost your book's reach.

Continuous Reviews and Referrals: Encourage ongoing reviews on platforms like Amazon and Goodreads. These act as powerful social proof, making it easier for new readers to discover and trust your work.

Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.

Website: https://librotas.com

Socials:

https://www.facebook.com/librotas

Show more...

7 months ago

26 minutes

Business Book Bites

How to Launch a Book that Gets Seen (and Shared) [S4 E10]

In today's episode of the Business Book Bites podcast, Karen Williams, The Book Mentor, along with Sheryl Andrews dive deep into the world of book marketing, especially focusing on the crucial period around a book launch.

They share insights on maximizing your book's visibility and sales, with strategies that include optimizing discoverability on Amazon, securing PR, and lining up the right launch support. Learn from their experiences, both personal and with clients, as they discuss building a robust pre-launch momentum and keeping it alive well beyond publication day.

Plus, they offer valuable tips on securing endorsements, asking for help, and celebrating your book's launch in style. Whether you’re a seasoned author or just starting out, this episode is packed with advice and encouragement to ensure your book reaches its full potential.

You can get your copy of Book Marketing Made Simple on Amazon or all good book retailers.

** Check Out Our Events **

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into maximising your book promotion online - how to say “buy my book” without saying “buy my book”!

I am also running the Book Launch Blueprint workshop on Monday 30 June where I take you step by step through the process of becoming an Amazon bestseller - and giving you access to all the swipe files, emails, social media templates to be successful.

You can find out more about all our events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com.

Key insights

Visibility and Support: Building a network and asking for help is crucial. Your friends, family, colleagues, and connections can make a significant impact when it comes to sharing your book’s launch.

Discoverability Optimization: Make sure your book is easily found online by focusing on the right categories, keywords, and metadata. A well-crafted title and subtitle, along with a strategic description, can improve your book’s searchability.

Celebration and Execution: The launch is also a celebration of your hard work. Whether it’s a full-blown launch party or a quiet toast, marking the occasion keeps the excitement alive and engages your community.

Bio – Karen Williams

Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.

Website: https://librotas.com

Socials:

https://www.facebook.com/librotas

Show more...

7 months ago

27 minutes

Business Book Bites

Building A Buzz – Pre-Launch Book Marketing Strategies [S4 E9]

Many authors make the mistake of starting their marketing efforts too late, missing key opportunities to build momentum. In this episode of the Business Book Bites podcast, Sheryl Andrews and Karen Williams dive into the essential strategies for preparing for a successful launch.

We break down what you need to do well in advance to position your book for success and grow an engaged audience, while avoiding common pre-launch pitfalls. We're talking about the importance of engaging with your audience early to ensure you write the right book for your business and how building anticipation can make all the difference.

So tune in as we explore the journey from idea to publication and how to make your book a key part of your broader business ecosystem.

👉 If you’ve not yet got a copy of Book Marketing Made Simple, mentioned in this episode, you can find it on Amazon and all good book retailers.

** Check Out Our Events **

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into an important area of marketing and selling your book.

You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com.

Key insights

Engage Early: Start building momentum months before your launch. Engage your audience early to ensure you’re writing the right book for your business and avoid missing opportunities. Conversation is key!

Build Anticipation: Share your author journey as well as your book content. People are naturally curious and want to follow the highs, lows, and learnings. Don't underestimate the power of sharing your process.

Plan, Plan, Plan: Have a pre-launch strategy in place. Break down tasks weekly to make them manageable and ensure you're ready to deal with any inner critic that might pop up.

Bio – Karen Williams

Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.

Website: https://librotas.com www.bookmarketingmadesimple.com

Socials:

https://www.facebook.com/librotas

https://twitter.com/librotas

Show more...

7 months ago

25 minutes

Business Book Bites

Building Author Platforms and Influencer Outreach with Nicky Blewitt [S4 E8]

Welcome to a new episode of Business Book Bites! Today, Karen Williams, The Book Mentor, is joined by Nicky Blewitt—a book marketer, self-published author, and expert in helping writers build platforms that actually sell books.

Nicky’s journey from gardener to author and marketing strategist is proof that smart marketing, not big budgets, makes the difference. With over 20 books published and years of experience navigating the indie publishing world, he’s discovered what really works when it comes to building an author platform that attracts readers and grows your influence.

In this episode, we dive into the essentials of building a strong author platform, from branding and networking to creating a lead magnet that actually converts. We also explore the power of influencers—how they can help you reach more readers, and why they aren’t just for fiction authors.
We discuss practical, low-cost strategies for book marketing, avoiding common pitfalls, and making the most of your time and resources—so you can focus on what matters most: writing books and getting them into the hands of the right readers.

If book marketing feels overwhelming, this conversation will give you a clearer, more focused approach to growing your audience and selling more books.

** Check Out Our Upcoming Events **

Fancy being inspired to write your book? You can check out all our upcoming events via our website, including our Book Launch Blueprint workshop on Monday 30 June, where you can learn the exact steps you need to follow to launch an Amazon bestselling book.

We run a monthly online networking event (although we are taking a break in May while we run our writing retreat in Spain) and will be back online on Tuesday 3 June for the Coffee and Connect Café, 12-1pm UK time: www.librotas.com/librotasevents.

Key Takeaways

Consistent Branding is Crucial: Whether it's your website or social media profiles, ensure that your branding is cohesive and genre-appropriate to make a memorable impression on readers.

Discoverability through Networking: Engage with other authors in your genre to share knowledge and run joint promotions. It's a valuable way to tap into new audiences and gain support in the indie author community.

Influencer Relationships Matter: Reach out to influencers with genuine engagement, offering value first before asking for anything in return. Building solid relationships can increase your book's visibility significantly.

Bio Nicky has been writing fiction and non-fiction for the last 10 years. He is a big fan of self-publishing and the freedom it gives writers. He has been an active book marketer for the last five years, disappearing down many rabbit holes during that time. Luckily he emerged knowing what works and what doesn't!

Website: https://www.thebookmarketer.pro

Socials: https://www.instagram.com/the_book_marketer/

Time stamped overview:

00:00 From Gardener to Self-Published Author
06:09 Networking and Promotion Strategies
07:49 Centralized Content Strategy Essentials
11:43 Influencer Platforms: Influency & Intellifluence
15:11 Effective Series Writing Essentials
18:37 Trust Individuals: Personalize Marketing Approach
20:54 Targeting Ideal Influencers Effectively 26:25 Empowering Authors for Independence
27:19 "Building Relationships with Influencers"
32:38 Influencer Promotion...

7 months ago

33 minutes

Business Book Bites

Exploring the Power of AI in Writing with Greg McQueen [S4 E7]

Welcome to a new episode of the Business Book Bites podcast! Today, Karen Williams, The Book Mentor, is joined by Greg McQueen, a former TV writer turned ghostwriter and AI writing specialist.

Greg brings a unique perspective to writing, blending decades of storytelling expertise with a deep curiosity for AI and technology. With a background shaped by his successful writer father—who worked on the renowned series The Bill—Greg grew up immersed in the world of television writing. His career has since evolved from screenwriting to ghostwriting nonfiction, where he now helps professionals turn their expertise into impactful books.

In this conversation, we dive into Greg’s journey from photography to writing, how AI has transformed his workflow, and why he sees AI as “Photoshop for writers.”

We explore tools like ChatGPT, Claude, and Perplexity, discuss the practicalities of using AI for research and structuring books, and unpack the risks of emerging AI tools. Whether you’re new to AI or already experimenting with it, this episode is packed with insights to help you make the most of these evolving technologies in your writing process.

** Check Out Our Upcoming Events **

Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time. Our next session on Tuesday 1st April gives you the opportunity to ask Karen any question you like about the book-writing process.

Also coming up soon is our Book Kick-Start workshop and Writing Retreat in Spain.

You can check out all our events here: www.librotas.com/librotasevents.

Key Takeaways

Leverage AI Tools: Greg views AI as "Photoshop for writers", highlighting how tools like ChatGPT and Claude can enhance the writing process by improving efficiency while maintaining human authenticity.

AI in Research & Writing: Discover how AI can assist in keeping track of background materials, offering draft suggestions, and ensuring a cohesive writing process by continually referencing stored project data.

Adopt AI for Future Readiness: As Greg suggests, AI tools might soon become industry standards, much like Photoshop in photography. Now's the perfect time to explore and embrace these technologies to avoid falling behind.

Bio

Greg McQueen, a former TV writer (including "Life Force" with Damian Lewis), now specializes in ghostwriting nonfiction and AI writing. He helps professionals transform their expertise into engaging books and training materials, combining storytelling expertise with teaching experience to make complex topics accessible while preserving their impact.

Website: www.signaltowords.com

Socials: https://www.linkedin.com/in/gregmcqueen-ghostwriter/

Time stamped overview:

00:00 Writer's Legacy in Creative Upbringing
05:29 "Haiti Relief Anthology Initiative"
08:15 Exploring AI Evolution and Impact
13:01 AI-Assisted Ghostwriting Benefits
15:36 "Enhancing AI with Project Preloads"
17:44 Preloading Instructions for Writing Projects
21:14 Book Comparison Using ChatGPT
27:15 Navigating AI in Writing
30:25 AI Data Usage Misunderstanding
33:10 Embrace Evolving Tech in Writing

Keywords: AI writing, ghostwriting, storytelling expertise, nonfiction writing, TV writer, writing tools, book...

8 months ago

31 minutes

Business Book Bites

Building a Thriving Community Around Your Book with Julia Schneider [S4 E6]

Welcome to another insightful episode of Business Book Bites! In this episode, Karen Williams sits down with Julia Schneider, a seasoned business growth and community engagement specialist with over 16 years of experience. Julia’s holistic approach to nurturing physical health, emotional well-being, and personal growth makes her an authority in building vibrant communities.

Together with Karen, Julia delves into the intricacies of constructing a community around your book. They explore the journey from Julia’s transition from fitness to community management, the significance of social interaction, and the vital role communities play in author success.

Whether you're an author looking to launch your first book or an entrepreneur aiming to cultivate lasting connections, this episode is packed with valuable insights. Julia shares her expertise on the steps to creating and managing successful communities, selecting the right platforms, and maintaining the energy needed for community leadership.

** Check Out Our Upcoming Events **

Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time. Our next session on Tuesday 1st April gives you the opportunity to ask Karen any question you like about the book-writing process.

Also coming up in April 2025 is our Book Kick-Start workshop and writing retreat in Spain.

You can check out all our events here: www.librotas.com/librotasevents.

Key Takeaways

Community as a Catalyst: Julia emphasizes that building a community is a powerful way to elevate and market your book. Engaging people who are excited about your topic creates a base that's eager for more – think programs, courses, and collaborations!

Keep It Simple: Start simple and prioritize value. Avoid overwhelming your community members by focusing on providing meaningful, bite-sized content, which encourages genuine interaction and sustained engagement.

It's All About Relationships: Julia highlights the necessity of an active and engaging presence as a community leader. Your role extends beyond content creation – being relational and connecting with your community can transform it from a group into a vibrant ecosystem.

Bio

Julia Schneider is a business growth and community engagement specialist with over 16 years of experience in business and marketing. Her specialty lies in creating vibrant, supportive online learning communities and helping businesses grow. She combines her expertise in community building, program creation, and transformational coaching to foster environments where individuals thrive, connect, and make a positive impact on the world.

Her diverse educational background includes a degree in Kinesiology and Health Sciences, certifications as a Feminine Power Transformational Coach and Leader, and a diploma in Recreation and Leisure. This holistic foundation allows her to approach business growth and community development in a way that nurtures physical health, emotional well-being, and personal growth.

Julia’s approach to community engagement is rooted in attentiveness to member needs, fostering a sense of belonging, and involving community members in collaborative projects. She implements innovative strategies that not only enhance member engagement but also drive organic growth and promotion for businesses.

Website: www.alivewithpossibility.ca

Socials: Show more...

8 months ago

27 minutes

Business Book Bites

The Power of Podcast Guesting with Jim James [S4 E5]

In this episode of Business Book Bites, host Karen Williams is joined by Jim James, an accomplished marketing consultant, podcast host, and author. With years of experience, he has mastered the art of making a profit from publicity and has ventured into writing and podcasting.

Jim has published three books, leveraging his podcast, "The Unnoticed Entrepreneur", to transform insightful conversations with over 500 guests into a valuable publishing opportunity. Jim discusses the importance of being a podcast guest as a strategy to drive book audiences and shares practical tips for maximising the exposure gained from guest appearances.

Tune in as he provides actionable insights on how to prepare effectively, leverage podcast appearances for SEO benefits, and create lasting connections with hosts—all while sharing some of his favourite tech tools and personal anecdotes along the way.

This episode is a masterclass in understanding the synergy between podcasting and writing for business growth, designed to inspire authors and entrepreneurs alike.

** Check Out Our Upcoming Events **

Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time.

Also coming up is our Book Kick-Start workshop - perfect if you want help getting started. And our writing retreat in Spain - ideal for quality time to write your book in the beautiful Andalucian Mountains. You can check out all our events here: www.librotas.com/librotasevents.

Key Takeaways:

Preparation is Key: Jim emphasizes that 70% of your podcast appearance success is in the preparation. Know the show's style, prepare your talking points, and ensure your tech setup is top-notch.

Leverage Your Podcast Appearance: Don’t just appear and disappear. Jim advises maximizing the relationship with the host. Follow-up, express gratitude, and explore further collaboration opportunities.

Create a Clear Call to Action: Engage your audience with a clear next step. Provide valuable takeaways or free resources to keep the conversation going beyond the episode.

Bio: Jumping out of a plane at the age of 17 taught Jim what he was going to do with his life. Be an entrepreneur. He had learnt how to make a profit from publicity...he's enjoyed 25 years as an expatriate entrepreneur in Asia, and now is a marketing consultant, podcast host and author living in Wiltshire.

Website: https://www.jimajames.com https://www.amazon.co.uk/stores/Jim-James/author/B09C6LPVH2

Socials: https://www.linkedin.com/in/jimajames https://www.facebook.com/jimacljames https://www.facebook.com/jimacljames

Time stamped overview:

00:00 Publishing and Podcasting Journey
05:08 Entrepreneurial Success Stories: A Journey
07:27 Podcast Guesting: Access & Credibility Boost
10:59 Preparing for Podcast Appearances
15:09 Effective Storytelling for Media Engagement
17:46 "Podcasting: A Two-Way Journey"
20:41 Interactive Content for Engagement 25:33 Building Success Through Coaching Networks 27:39 Top Tools for Video and AudioShow more...

8 months ago

37 minutes

Business Book Bites

5 Things Every Business Author Should Know Before Publishing [S4 E4]

Welcome back to another insightful episode of the Business Book Bites podcast, where we explore the pivotal choices authors face in their publishing journey.

In today's episode, we dive deep into the world of book publishing with Karen Williams and Sheryl Andrews. Together, we'll unravel the complexities authors encounter when deciding between self-publishing, hybrid publishing, or traditional publishing.

We discuss the five key considerations every author should ponder: intellectual property, control of content, budget, timelines, and perception in the publishing industry.

Whether you're a first-time author or looking to refine your publishing strategy, this episode will equip you with the clarity and insights you need to make the best decision for your book and your business. Tune in and get ready to take the next step in your author journey!

** Check Out Our Events **

If you’d like to find out how we can support you with your book, come along to one of our free online monthly networking events, the Coffee and Connect Café, which is held on the first Tuesday of each month. We are also running our next Book Kick-Start workshop on Monday 31 March - perfect if you are in the early stages of writing your non-fiction book and need help to begin.

You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com.

Key insights:

Intellectual Property (IP) Matters: Your book could be the cornerstone of your business ecosystem. Ensure you retain rights to create products, courses, and more from your content. Clear IP can pave the way for a thriving business journey.

Control of Content: Understand what autonomy you want over your book's content, design, and pricing. While self-publishing offers more control, traditional routes could mean a trade-off for market expertise.

Timelines and Planning: Traditional deals can take a while, from getting the deal to seeing your book in print. If timing is crucial, factor in publishing timelines in your strategy. Self-publishing might be quicker but needs your diligence in planning.

Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.

Website: https://librotas.com

Socials:

https://www.facebook.com/librotas https://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas Show more...

8 months ago

31 minutes

Business Book Bites

Building a Community with Substack with Milli Hill [S4 E3]

In our latest episode of the Business Book Bites podcast, Karen Williams is joined by accomplished writer and freelance journalist, Milli Hill. With a passion for challenging and reframing the narrative around women's bodies, Milli has authored three books, and her fourth, "Ultra Processed Women", is set to release this spring.

Milli shares her remarkable journey from therapist to writer, spurred by her transformative experience of motherhood and her foray into mommy blogging. Discover how she transitioned into journalism, writing for prestigious publications like The Telegraph, and landed her first book deal with Harper Collins.

We delve into the world of Substack - a platform she believes is the future of writing. She provides valuable insights on how Substack has revitalized her writing career, offering both creative freedom and financial stability. Milli discusses the importance of consistency, finding your passion, and experimenting with content to build a loyal subscriber base.

Whether you're an aspiring author or seasoned writer, Milli's advice on leveraging Substack to enhance your writing journey and connect with a dedicated audience is not to be missed.

** Join our Community **

This podcast is brought to you by Karen Williams, The Book Mentor at Librotas. If you’d love to be part of our community and get inspired to write your book, join us at our next Coffee and Connect Café - a friendly online networking event held on the first Tuesday of each month from 12–1 pm UK time.

Check out all our events and sign up here: www.librotas.com/librotasevents. Or visit our website to discover how we can best support you in writing a successful business-building book.

Key Takeaways

Embrace Your Authentic Voice: Milli emphasized the importance of writing about what truly interests and excites you. Whether it’s feminism, motherhood, or your unique life experiences, being genuine will resonate deeply with your audience.

Utilize Substack for Financial Stability: Substack offers a sustainable model for writers by providing multiple monetization options. From paid subscriptions to exclusive content, it helps in creating a predictable revenue stream while allowing you to own your mailing list.

Consistency and Community: Milli highlights the significance of consistency in content creation. Regular posting schedules not only build a loyal audience but also create a supportive community that engages and grows with your work. She also runs an online writing group through Substack, creating deeper connections with her readers.

Bio

Milli Hill is a writer and freelance journalist with a passion for reframing the narrative around women’s bodies. She is the author of the bestselling Positive Birth Book (2017), Give Birth like a Feminist (2019) and My Period (2021, for preteen girls). Her fourth book, Ultra Processed Women, will be published by Harper Collins in 2025, with a fifth book to follow in 2026. To date, her books have been translated into seven languages.

From 2012 to 2021 she founded and ran the Positive Birth Movement, a global network of antenatal discussion groups aimed at improving birth and giving women better access to support and information. She ended this work, in part, due to the online abuse she received as a result of advocating for sex-based language in maternity care. Milli has spoken nationally and internationally about positive birth, obstetric violence and female autonomy in health.

As a journalist since 2013 she has written for many publications including Telegraph, Mail, Guardian, Independent, ipaper and Mother&Baby, and has appeared on BBC Breakfast...

9 months ago

28 minutes

Business Book Bites

How to Get Started with Amazon Ads with Michal Stawicki [S4 E2]

Welcome back to another enlightening episode of Business Book Bites! Today, we dive deep into Amazon ads with Michal Stawicki. Once a burnt-out IT specialist, Michal transformed his life by publishing 19 books, selling around 100,000 copies, and creating numerous good habits. He also started a book advertising business and achieved the dream of quitting his day job.

Amazon ads have been a game-changer in his success story. From beginning as an author during the Kindle "gold rush" era to offering ad services to other authors, Michal emphasizes the evolving landscape of book marketing.

He goes into detail about Amazon's pay-per-click advertising model, the importance of having a compelling book page, and offers actionable hacks for authors to increase their book's visibility and sales. We also discuss common mistakes authors make, and why understanding both your book and the Amazon algorithm is crucial for ad success.

If you're an author looking to navigate the complexities of Amazon ads and boost your book sales, this episode is a must-listen. Join us for a packed session of valuable insights and practical advice from someone who's mastered the art and science of Amazon advertising.

Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time. We also have one more place left on our writing retreat in Spain from 26 April to 3 May.

You can check out all our events here: www.librotas.com/librotasevents.

Key Takeaways

Understanding the Basics of Amazon Ads: Michal explains that Amazon ads are a pay-per-click advertising system that can drive significant traffic to your book page. Although simple in concept, they require a nuanced approach to master.

Importance of a Compelling Book Page: Your book cover, title, description, and reviews are pivotal in converting visitors into buyers. Ensure your headline is short and impactful, utilize editorial reviews, and gather as many organic reviews as possible.

Testing Your Luck with Automatic Ads: Michal shares that setting up an automatic ad can be a litmus test for your book’s compatibility with Amazon’s algorithm. High click-through rates could indicate that your book has the potential to perform well.

Bio Nicknamed Mr. Consistency by his friends, Michal Stawicki started as a 33 year old burned out IT specialist. In the last decade, he published 19 books, sold about 100,000 copies of them, created dozens of new good habits, started a book advertising business, and quit his day job as a database administrator. Website: https://resurrectingbooks.com Find out more about Michal’s books at https://www.amazon.com/stores/Michal-Stawicki/author/B00D0MNDJU.

Socials: https://www.linkedin.com/in/stawicki-michal https://twitter.com/StawickiMichal https://www.facebook.com/michal.sta.9

Time stamped overview: 00:00 Kindle Publishing Evolution 03:45 Amazon PPC Book Advertising 06:58 Cost of Amazon Service Mastery 12:29 Monetizing Fiction vs. Nonfiction Readers 14:12 Books: Start With The End in Mind 18:50 YouTube Amazon Book Ad Guide 23:18 Boost Book Sales with...

9 months ago

27 minutes

Business Book Bites

Staying Relevant: How Trends Shape Nonfiction Books [S4 E1]

In today's episode of the Business Book Bites podcast, Karen Williams and Sheryl Andrews dive into a topic that is crucial for every nonfiction author: standing out in a crowded marketplace while staying relevant to today's readers.

They explore how emerging trends can shape nonfiction publishing and how authors can leverage these trends to better connect with their audience. Inspired by a recent conversation in a women's WhatsApp group on menopause and sleep, they illustrate the importance of understanding trends to inspire ideas, boost visibility, and position expertise.

So what are the current trends? Karen is seeing more people writing about topics like AI, sustainability, personal development, neurodivergence and more. So grab a coffee, sit back, and get ready to uncover the secrets of leveraging trends in nonfiction publishing.

*** JOIN OUR MONTHLY ONLINE NETWORKING EVENT ***

Want to network with like-minded authors and learn something new? Come along to one of our free online monthly networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You can find out more about all of our events at https://www.librotas.com/librotasevents.

*** NEW AI BOOK MENTORS ***

Want access to a Book Mentor anytime, anywhere? Check out our new AI Book Mentors, powered by AI and developed using my expertise! Each aims to solve one of your most burning questions about the book planning, writing, publishing or marketing process. And each available immediately for the price of a coffee. Check out http://librotas.com/aibookmentor. Or, if you’d like personal help and support, then please get in touch via karen@librotas.com.

Key insights

Aligning Passion with Trends: Balancing your passion and expertise with what's trending is crucial for success. Research trends early, but remain adaptable to deepen your themes if trends shift.

Leverage Multimedia Research: Utilize tools like ChatGPT, Answer the Public, and Amazon categories to compare your book ideas, ensuring you tap into current hot topics that resonate with readers.

Validation and Reader-Centric Focus: Validate your ideas with diverse sources, including primary research and client interactions, ensuring your book speaks directly to the needs and language of your intended audience.

Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.

Website: https://librotas.com

Socials: https://www.facebook.com/librotas https://twitter.com/librotas Show more...

9 months ago

29 minutes

Business Book Bites

Winning Awards and Landing a Publishing Deal with Helen Rowe [S3 E14]

Welcome to Business Book Bites, the podcast where we distil the wisdom of influential business books and their authors. In today's episode, host Karen Williams sits down with Helen Rowe, the award-winning author of ‘Eliminating Poverty in Britain’.

Helen's journey from a housing association researcher and civil servant to a successful author and social advocate is nothing short of inspiring. She penned her impactful book while navigating the challenges of being a stay-at-home mum, driven by a desire to create a better world for future generations.

Helen shares the highs and lows of her writing process, the importance of perseverance, and the unexpected paths her book has opened up — from speaking at the all-party parliamentary group on poverty to winning prestigious awards. Whether you're an aspiring writer or passionate about social change, Helen's story is bound to motivate and enlighten.

Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time. You can check out all our events and sign up here: www.librotas.com/librotasevents.

Key Takeaways

Leverage Your Unique Skills to Drive Change: Helen's background in writing and research propelled her to author a book that addresses crucial social issues. Recognise your strengths and use them to make a difference in areas you're passionate about.
Persevere Through Challenges: From battling the intricacies of getting published to securing permissions for 143 quotes, Helen’s journey underscores the importance of grit and determination. Remember, the path might be tough, but the destination is worth it.
Network and Collaborate: Helen's success was bolstered by the support of friends, mentors, and industry connections. Engage with your network, attend events, and don’t hesitate to seek book mentorship. The right connections can open doors you never imagined.

Bio

Helen Rowe is the author of ‘Eliminating Poverty in Britain’ and trainer on The Biology of Poverty and The Biology of Child Poverty. She wrote the book as a stay-at-home parent. Prior to this she won a research award for her work at a housing association and was co-chair of The Connected Housing Initiative which campaigned for cheaper internet access for poorer sections of society. Before that, Helen spent nine years as a civil servant at The Foreign office, working on counter terrorism and chemical and biological weapons systems.

Website: www.helenroweuk.net and find her book via https://lnk.to/eliminatingpovertyTW?s=08

Socials: www.linkedin.com/in/helenroweuk Instagram/YouTube: @HelenRoweUK

Time stamped overview:

00:00 Chat with Helen Rowe: author and trainer.
03:48 Book mentor's guidance led to publishing deal.
08:37 Developed training courses to bridge knowledge gap.
12:06 Pursuing engagement on addressing poverty with organizations.
14:51 Make a difference: take action, ignite change.
17:42 Meet people face-to-face for publishing success.

Keywords: Eliminating Poverty in Britain, Helen Rowe, Page Turner Awards, biology of poverty, biology of child poverty, writing journey, publishing deal, flint press, book mentor, child poverty, Labour party, BBC Sounds podcast, all party parliamentary group on poverty, political ideas, poverty in Britain, book...

1 year ago

19 minutes

Business Book Bites

The Write Strategy with Sam Pearce [S3 E13]

Welcome back to Business Book Bites! In today's episode, Karen Williams is chatting with Samantha Pearce, a renowned author, speaker, and founder of SWATT Books Ltd., a top self-publishing consultancy.

In this episode, Sam returns to discuss her latest book, "The Write Strategy", which provides a roadmap for incorporating publishing into a successful business strategy. We dive into Sam's writing journey, from her first book, "Stress-Free Self-Publishing," to her autobiographical work, "From Broken to Brave." Plus, Sam offers a special discount for our listeners for the launch of her latest book and shares her key tips for self-publishing effectively.

The first episode that Sam and Karen recorded together in series one is ‘The secret to securing extensive book distribution’. Fancy being inspired to write and publish your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time. You can check out all our events and sign up here: www.librotas.com/librotasevents.

Key Takeaways ·

Practical Strategies for Business Influence: Sam's new book, "The Write Strategy", provides a comprehensive guide to establishing yourself as a key person of influence within your industry. It's packed with actionable tips, exercises, and templates to help you from the spark of an idea to publishing and marketing your book.
The Power of Self-Publishing: Sam highlighted the value of maintaining ownership and control over your work through self-publishing. Contrary to popular belief, self-publishing can be extremely professional and offers the flexibility to adapt your book to new opportunities without restrictions.
Giving Books Away as a Business Strategy: One counterintuitive but powerful strategy Sam discussed is giving away copies of your book. This can significantly increase your reach and convert potential clients, demonstrating your expertise and offering profound value—even before a formal engagement.

Bio

Sam Pearce is a renowned author and speaker, and founder of SWATT Books Ltd., a leading self-publishing consultancy recognised by the Alliance of Independent Authors and the Independent Publishers Guild. With over a decade of experience helping business owners, thought leaders and coaches publish professional-quality books, Sam brings a wealth of knowledge and expertise to the business publishing industry.

Website: https://swatt-books.co.uk/the-write-strategy

Socials:

https://www.facebook.com/SWATTBooks
https://www.instagram.com/swattbooks
https://www.linkedin.com/in/sampearceswattbooks

Time stamped overview:

00:00 Writing book tripled my business in months.
05:48 Publishing is emotional, vulnerable, but enhances empathy.
08:43 Write a book to become an influential expert.
12:30 Experts often underestimate their unique knowledge's value.
14:28 Books showcase your style, raising your profile.
18:21 Podcast listeners get 25% off book with QR.
22:10 Self-publish for control over business books. 24:06 Consider traditional vs. self-publishing; quality matters.

Keywords: Sam Pearce, Karen Williams, Swatt Books, Business Book Bites podcast, self-publishing consultancy, alliance of...

1 year ago

24 minutes

Business Book Bites

Deckible - Why Every Business Author Needs a Deck with Nick Kellet [S3 E12]

Welcome back to Business Book Bites! In today's episode, we're diving into the innovative digital frontier with Nick Kellet, the visionary founder of Deckible ‒ a marketplace for digital card decks that's shaking up the way we consume and interact with content. Nick, a seasoned inventor and creator behind the board game “GiftTRAP”, brings a wealth of experience in gamifying content for personal growth and development.

We explore the booming market for digital card decks in wellness, spirituality, and coaching spaces. We'll uncover how Deckible is transforming the landscape by offering a platform akin to Kindle or Audible, but for card decks. From the challenges of digitising intellectual property to leveraging tools like Canva and crowdfunding, Nick shares the journey of launching Deckible and highlights the rising trend of adapting bestselling books into card decks.

Discover how Deckible stands out by enabling users to sort and prioritise cards for life choices, engage in multimedia learning, and overcome procrastination. Don't miss our discussion on the transformative potential of card decks, the importance of early adoption, and an exciting upcoming masterclass on Deckible. Alongside our first digital deck, “Shitty first draft”.

Want to ask Nick questions about Deckible and how you can turn your book into a deck? Sign up for our upcoming Deckible masterclass on Wednesday 27 November, 7pm GMT at www.librotas.com/deckiblemasterclass. And check out all of our events at www.librotas.com/librotasevents.

Key Takeaways

Digital Transformation in Personal Growth: Nick introduced Deckible, a pioneering marketplace for digital card decks. This platform offers a new way to deliver content, helping users transition from merely consuming information to actively utilising it.
Embrace the "Shitty First Draft" Approach: Nick and Karen discussed the value of rapidly producing and sharing creative work. This iterative approach, similar to the digital updates for decks and books, helps overcome procrastination and perfectionism.

Advantages Over Traditional Media: Digital card decks offer a unique value proposition by distilling complex ideas into concise, actionable steps. They provide an interactive learning experience tailored to various learning styles, especially beneficial for kinaesthetic learners.

Bio

Nick invents for a living. He loves jumping into new industries where he knows nobody and ignores all the rules. He creates and markets products to solve problems hidden in plain sight.

Business Intelligence/ Venn Diagrams: 2.5 year from 1st line of code to exit to Business Objects (now SAP).
Board Game / Gift Exchange: Self-published board-game GiftTRAP. 100k units. 20+ awards. 12+ languages.
Digital Media / Social List: Co-founder of List.ly - 1m users. A top 5k website based on Alexa rankings. A platform for collaborative list building.
Nick's newest venture is Deckible. Audible for card decks. Movies, books and songs have all been successfully digitized. It makes total sense that Card-Decks need a digital marketplace/experience.

Website: https://www.deckible.com

Socials:

https://www.linkedin.com/in/nickkellet
https://www.instagram.com/nickkelletShow more...

1 year ago

28 minutes

Business Book Bites

Your Book Blueprint: Framework, Flow and Feedback [S3 E11]

Following on from episode 10, where we talked about planners and pantsers and creating an overall framework for a book, in this episode of the Business Book Bites podcast, Sheryl Andrews and Karen Williams talk about the intricacies of creating a blueprint for your business book, ensuring it has the right framework and flow to captivate your readers from start to finish.

We address common mistakes authors make, like cramming too much content or lacking a clear focus. We also answer listener questions from Michelle, Zoe, Mags, and Gail, covering topics such as organising your book, formulating a satisfying ending, integrating case studies, and refining your writing style.

We'll explore the importance of structuring your book to build credibility and trust, sharing valuable tips like using frameworks, getting reader feedback, and crafting powerful hooks. Additionally, we'll discuss how to effectively incorporate stories and case studies and the significance of having a clear call to action. If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café (we meet on the first Tuesday of each month).

If you are launching a book soon, check out our Book Launch Blueprint workshop on 11 November. You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents.

Key insights ·

Framework for Success: Establish a clear framework for your book to ensure cohesive structure and flow. Creating a blueprint helps you stay organised and makes the content easier for your readers to digest and remember.
The Power of Stories: Integrate compelling case studies or personal anecdotes. Stories not only make your book relatable but also demonstrate the practical application of your insights.
Engaging Endings: Craft a satisfying ending by summarising key points and offering a clear call to action. Make sure it’s succinct and leaves your readers with a sense of closure and direction.

Bio – Karen Williams

Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.

Website: https://librotas.com

Socials:

https://www.facebook.com/librotas
https://twitter.com/librotas
https://www.linkedin.com/in/karenwilliamslibrotas/
https://www.instagram.com/karenwilliamslibrotas
https://www.youtube.com/@librotas

Bio – Sheryl Andrews

Sheryl Andrews is The Listening Detective and is known for helping you do more of...

1 year ago

25 minutes

Business Book Bites

Book Structure: Are You a Planner or a Pantser? [S3 E10]

Are you someone who meticulously outlines your book before diving in, or do you prefer to let the words unfold naturally as you write? Understanding your writing style can significantly impact the ease and efficiency of your book-writing process.

In today’s episode of the Business Book Bites podcast, Karen Williams and Sheryl Andrews dive into the fascinating world of writers, specifically focusing on the two distinct types: planners and pantsers.

We'll provide insights into the importance of structure, share practical planning strategies, and explore various tech tools that can aid in the writing journey.

Whether you're a planner or a pantser, this episode is packed with valuable tips to help you navigate the sometimes “messy middle” of writing a book. Plus, we'll touch on the role of AI in the creative process.

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café (we meet on the first Tuesday of each month). If you are launching a book soon, check out our Book Launch Blueprint workshop on 11 November.

You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents.

Key insights

Identify Your Natural Style: Planners create detailed outlines and roadmaps before writing, ensuring they stay on track. Pantsers prefer to write spontaneously, discovering the narrative as they go.
Balance for Success: Both planning and pantsing have their merits. A balanced approach can help avoid potential pitfalls ‒ overplanning might lead to procrastination, while pantsing can result in excessive rewrites.

Utilise Effective Tools: Explore various tools to enhance your writing process. For planners, tech tools like Miro, Mural, Trello, and Scrivener can be invaluable. For pantsers, a simple outline or bullet points before starting each chapter can work wonders. Embrace AI like ChatGPT for generating ideas and overcoming writer’s block.

Bio – Karen Williams

Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.

Website: https://librotas.com

Socials:

https://www.facebook.com/librotas
https://twitter.com/librotas
https://www.linkedin.com/in/karenwilliamslibrotas/
https://www.instagram.com/karenwilliamslibrotas
https://www.youtube.com/@librotas

Bio – Sheryl Andrews

Sheryl Andrews is The Listening Detective and is known for helping...

1 year ago

28 minutes

Business Book Bites

Are you cheating if you hire a ghostwriter? with Becky Rogers [S3 E9]

Welcome to another exciting episode of Business Book Bites! Today we have a fascinating conversation lined up with Becky Rogers, a talented ghostwriter, author, and entrepreneur.

Becky has mastered the art of turning complex ideas into clear and compelling stories. In this episode, Karen Williams chats with Becky about her unconventional journey from medical science to ghostwriting, the valuable lessons she's learned along the way, and the incredible benefits of working with a ghostwriter.

If you wonder if hiring a ghostwriter is cheating, or you want to learn how a ghostwriter retains the author's unique voice, you’re in for a treat. We cover some essential tips for anyone looking to dive into the world of writing – whether you are writing it yourself, working with a book mentor or contemplating hiring a ghostwriter.

Becky is a regular attendee at our monthly Coffee and Connect Café networking events. Our next online event is on Tuesday 5 November at 12pm GMT. You can check out all our events and sign up here: www.librotas.com/librotasevents.

Key Takeaways

Bringing Your Ideas to Life: Whether you're struggling to find the time or unsure how to start, a ghostwriter ensures your book not only gets written but captures your unique voice and vision.

Flexibility and Adaptability: Becky's journey from medical science to ghostwriting highlights the importance of staying open-minded and adaptable to new opportunities.

Effective Collaboration for Success: Discover the benefits of co-writing with an expert, ensuring faster completion, enhanced quality, and a true reflection of your ideas.

Bio

Becky Rogers is an accomplished ghostwriter, author, and entrepreneur, who helps aspiring authors turn their ideas into published books.

With over 12 years of experience writing in highly technical fields like accounting and medical science, Becky has a knack for making complex topics clear and compelling. Driven by her love for research and storytelling, she ensures that each book communicates its message effectively while authentically capturing her clients' distinct voices.

Becky’s achievements include a published paper in the esteemed medical journal - BMJ Journals - and co-authoring the upcoming book “Beyond You: How to Grow Your Accounting Firm from £50k to £250k.” When she’s not writing, you’ll find Becky outdoors, with her dogs, or drinking one of many cups of tea.

Website: https://www.beckyrogers.co.uk

Socials: https://www.instagram.com/publishedexperts https://www.linkedin.com/in/beckyrogersbiz

Time stamped overview:

00:00 From medical science papers to travel blogging.
06:53 Addressing fears helps expedite and improve writing.
09:18 Live by the "who," not "how," framework.
13:51 Collaboration accelerates strategy, marketing, writing; speeds process.
17:00 Co-writing involves understanding and mirroring speaker's language.
20:49 Planning ahead makes writing easier and productive.
21:52 Interesting point: dopamine cycle drives positive momentum.

Keywords: ghostwriter, ghostwriting, book writing, Becky Rogers, Karen Williams, storytelling, published author, BMJ journals, co-authoring, blog writing, content business, writing journey, book...

1 year ago

22 minutes