In the Business Book Bites Podcast, we unlock the secrets behind game-changing business books, diving into the minds of influential authors and experts.
Whether you're writing your first book or looking to amplify your message, each episode provides insights, strategies, and inspiration to help you craft an authority-building book.
Series 5: Discover what it takes to write a book that changes everything - insights from authors and experts who want to make a difference.
Series 4: Explore publishing and marketing with conversations, inspiration, and top tips to maximise your book’s impact.
Series 3: Tackle hot topics in book writing with expert insights and actionable advice from published authors.
Series 2: Go behind the scenes with successful business authors and uncover the strategies that got them published.
Series 1: Meet the marketing experts from Book Marketing Made Simple and learn how to leverage your book for business growth.
You can find out more about our events at www.librotas.com/librotasevents including our monthly Coffee and Connect Café networking event and writing retreat in Spain.
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In the Business Book Bites Podcast, we unlock the secrets behind game-changing business books, diving into the minds of influential authors and experts.
Whether you're writing your first book or looking to amplify your message, each episode provides insights, strategies, and inspiration to help you craft an authority-building book.
Series 5: Discover what it takes to write a book that changes everything - insights from authors and experts who want to make a difference.
Series 4: Explore publishing and marketing with conversations, inspiration, and top tips to maximise your book’s impact.
Series 3: Tackle hot topics in book writing with expert insights and actionable advice from published authors.
Series 2: Go behind the scenes with successful business authors and uncover the strategies that got them published.
Series 1: Meet the marketing experts from Book Marketing Made Simple and learn how to leverage your book for business growth.
You can find out more about our events at www.librotas.com/librotasevents including our monthly Coffee and Connect Café networking event and writing retreat in Spain.
The Power of Podcast Guesting with Jim James [S4 E5]
Business Book Bites
37 minutes
8 months ago
The Power of Podcast Guesting with Jim James [S4 E5]
In this episode of Business Book Bites, host Karen Williams is joined by Jim James, an accomplished marketing consultant, podcast host, and author. With years of experience, he has mastered the art of making a profit from publicity and has ventured into writing and podcasting.
Jim has published three books, leveraging his podcast, "The Unnoticed Entrepreneur", to transform insightful conversations with over 500 guests into a valuable publishing opportunity. Jim discusses the importance of being a podcast guest as a strategy to drive book audiences and shares practical tips for maximising the exposure gained from guest appearances.
Tune in as he provides actionable insights on how to prepare effectively, leverage podcast appearances for SEO benefits, and create lasting connections with hosts—all while sharing some of his favourite tech tools and personal anecdotes along the way.
This episode is a masterclass in understanding the synergy between podcasting and writing for business growth, designed to inspire authors and entrepreneurs alike.
** Check Out Our Upcoming Events **
Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time.
Also coming up is our Book Kick-Start workshop - perfect if you want help getting started. And our writing retreat in Spain - ideal for quality time to write your book in the beautiful Andalucian Mountains. You can check out all our events here: www.librotas.com/librotasevents.
Key Takeaways:
Preparation is Key: Jim emphasizes that 70% of your podcast appearance success is in the preparation. Know the show's style, prepare your talking points, and ensure your tech setup is top-notch.
Leverage Your Podcast Appearance: Don’t just appear and disappear. Jim advises maximizing the relationship with the host. Follow-up, express gratitude, and explore further collaboration opportunities.
Create a Clear Call to Action: Engage your audience with a clear next step. Provide valuable takeaways or free resources to keep the conversation going beyond the episode.
Bio: Jumping out of a plane at the age of 17 taught Jim what he was going to do with his life. Be an entrepreneur. He had learnt how to make a profit from publicity...he's enjoyed 25 years as an expatriate entrepreneur in Asia, and now is a marketing consultant, podcast host and author living in Wiltshire.
00:00 Publishing and Podcasting Journey 05:08 Entrepreneurial Success Stories: A Journey 07:27 Podcast Guesting: Access & Credibility Boost 10:59 Preparing for Podcast Appearances 15:09 Effective Storytelling for Media Engagement 17:46 "Podcasting: A Two-Way Journey" 20:41 Interactive Content for Engagement 25:33 Building Success Through Coaching Networks 27:39 Top Tools for Video and Audio
Business Book Bites
In the Business Book Bites Podcast, we unlock the secrets behind game-changing business books, diving into the minds of influential authors and experts.
Whether you're writing your first book or looking to amplify your message, each episode provides insights, strategies, and inspiration to help you craft an authority-building book.
Series 5: Discover what it takes to write a book that changes everything - insights from authors and experts who want to make a difference.
Series 4: Explore publishing and marketing with conversations, inspiration, and top tips to maximise your book’s impact.
Series 3: Tackle hot topics in book writing with expert insights and actionable advice from published authors.
Series 2: Go behind the scenes with successful business authors and uncover the strategies that got them published.
Series 1: Meet the marketing experts from Book Marketing Made Simple and learn how to leverage your book for business growth.
You can find out more about our events at www.librotas.com/librotasevents including our monthly Coffee and Connect Café networking event and writing retreat in Spain.
