Sean Olsen, founder of the Olsen Law Firm, shares the lessons every entrepreneur needs to hear about standing out in a crowded market. From using storytelling to build a memorable brand to turning client experience into your most powerful marketing tool, Sean offers a roadmap for competing against bigger players with bigger budgets. He also dives into leadership essentials—building a culture that retains great people, making key hires to buy back your time, and understanding the flow of money...
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Sean Olsen, founder of the Olsen Law Firm, shares the lessons every entrepreneur needs to hear about standing out in a crowded market. From using storytelling to build a memorable brand to turning client experience into your most powerful marketing tool, Sean offers a roadmap for competing against bigger players with bigger budgets. He also dives into leadership essentials—building a culture that retains great people, making key hires to buy back your time, and understanding the flow of money...
Ep. 124: Revolutionizing Attribution: Jeff Greenfield on AI and the Future of Marketing Performance
Business, Brains & the Bottom Line
35 minutes
6 months ago
Ep. 124: Revolutionizing Attribution: Jeff Greenfield on AI and the Future of Marketing Performance
In this episode, I sit down with Jeff Greenfield, CEO of Provalytics, to explore how AI is transforming marketing attribution in a privacy-first world. Jeff shares how his team is bridging the gap between Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to deliver independent, cross-channel measurement that actually works—no cookies required. We discuss how Provalytics helps brands maximize every advertising dollar, with clients regularly tripling their upper funnel investments...
Business, Brains & the Bottom Line
Sean Olsen, founder of the Olsen Law Firm, shares the lessons every entrepreneur needs to hear about standing out in a crowded market. From using storytelling to build a memorable brand to turning client experience into your most powerful marketing tool, Sean offers a roadmap for competing against bigger players with bigger budgets. He also dives into leadership essentials—building a culture that retains great people, making key hires to buy back your time, and understanding the flow of money...
