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Business, Brains & the Bottom Line

Paul Di Liegro

140 episodes

1 week ago

Most business owners think a book is about selling copies. Henry DeVries knows better. In this episode, Henry DeVries, publisher of Indie Books International, host of Agency Rainmaker TV, and ghostwriter/editor of more than 200 business books, including a McGraw-Hill international bestseller, breaks down how a book can become one of the most powerful tools for attracting ideal clients. Henry shares the simple, repeatable framework he teaches agency owners and entrepreneurs to use their book a...

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Most business owners think a book is about selling copies. Henry DeVries knows better. In this episode, Henry DeVries, publisher of Indie Books International, host of Agency Rainmaker TV, and ghostwriter/editor of more than 200 business books, including a McGraw-Hill international bestseller, breaks down how a book can become one of the most powerful tools for attracting ideal clients. Henry shares the simple, repeatable framework he teaches agency owners and entrepreneurs to use their book a...

Show more...

Episodes (20/140)

Business, Brains & the Bottom Line

Ep. 140: How Authors Turn Books into Client-Attraction Engines with Henry DeVries

Most business owners think a book is about selling copies. Henry DeVries knows better. In this episode, Henry DeVries, publisher of Indie Books International, host of Agency Rainmaker TV, and ghostwriter/editor of more than 200 business books, including a McGraw-Hill international bestseller, breaks down how a book can become one of the most powerful tools for attracting ideal clients. Henry shares the simple, repeatable framework he teaches agency owners and entrepreneurs to use their book a...

1 week ago

37 minutes

Business, Brains & the Bottom Line

Ep. 139: Coaching Leaders for a Business As UnUsual World with Rick Yvanovich

In this episode, I sit down with Rick Yvanovich, CEO and Founder of TRG International, to explore leadership through the lens of mentoring, coaching, and human-centric growth. With more than four decades of global experience across finance, technology, and human capital, Rick shares how coaching leaders, not just implementing systems, is the real driver of sustainable transformation. As a Certified Master Coach, TEDx speaker, and author of Business As UnUsual, Rick discusses how executives ca...

3 weeks ago

45 minutes

Business, Brains & the Bottom Line

Ep. 138: Laugh, Learn, Lead: Kevin Hubschmann on Using Comedy as a Workplace Superpower

In this episode, Paul talks with Kevin Hubschmann about using comedy as a workplace superpower. They discuss improv, failure, brain science, creativity games, and the small communication shifts that create big impact. A fun, practical look at how humor and authenticity make teams stronger and more adaptable.

1 month ago

32 minutes

Business, Brains & the Bottom Line

Ep.137: The Future of Law Is Human: Chris DiBella on Empathy, Growth, and Tech That Serves People

In this episode, Paul sits down with Chris DiBella, Founder and CEO of DiBella Law Offices, a nationally recognized personal injury firm known as much for its results as its humanity. Chris shares how he built a multi-office, high-growth firm by putting people at the center of every decision, from clients and staff to the communities he serves. Chris breaks down why empathy is the most underrated business skill in law, and how training his team to “listen before they litigate” has become DiBe...

1 month ago

38 minutes

Business, Brains & the Bottom Line

Ep. 136: Breaking Through the Noise: Building a Brand, a Team, and a Life You Love with Sean Olsen

Sean Olsen, founder of the Olsen Law Firm, shares the lessons every entrepreneur needs to hear about standing out in a crowded market. From using storytelling to build a memorable brand to turning client experience into your most powerful marketing tool, Sean offers a roadmap for competing against bigger players with bigger budgets. He also dives into leadership essentials—building a culture that retains great people, making key hires to buy back your time, and understanding the flow of money...

2 months ago

29 minutes

Business, Brains & the Bottom Line

Ep. 135: Enterprise Architecture in Motion: Aligning Strategy, Speed, and Scale with Aaron Busch

What does modern Enterprise Architecture really look like in an era of digital transformation? In this episode, Aaron Busch, Enterprise Architect at Prescriptive Data Solutions and veteran of nearly 30 years in, shares his blueprint for transforming data centers and cloud environments while keeping business strategy front and center. We cover how to define your target state, balance what you need versus what you should do, and use Enterprise Architecture to connect vision to execution. Aaron ...

2 months ago

34 minutes

Business, Brains & the Bottom Line

Ep. 134: Bridging Risk and Technology: How CyberSecure Is Fixing Cyber Insurance with John Czapko

In this episode, I sit down with John Czapko, CEO of CyberSecure, a leader with 26 years of experience in IT before founding a successful commercial insurance firm. That rare blend of technical expertise and risk management insight gives John a unique perspective on one of today’s biggest business challenges: cyber insurance. John explains why the current cyber insurance landscape is broken—where policies don’t align with real-world tech stacks, brokers can’t translate cyber risk into busines...

3 months ago

32 minutes

Business, Brains & the Bottom Line

Ep. 133: From Solo to Six Figures: Katie Nelson on Building Sales Success

In this episode, I sit down with Katie Nelson, CEO of Sales UpRising, a company dedicated to helping solopreneurs break through the five-figure ceiling and scale to six-figure success. Katie shares her passion for empowering entrepreneurs who aren’t just in business for money, but for the freedom to live as their best selves. We discuss the key strategies Sales UpRising uses to accelerate growth—including personalized consultations, hands-on workshops like Show Me the Clients and Show Me the ...

3 months ago

40 minutes

Business, Brains & the Bottom Line

Ep. 132: The START Formula: Building a Winning Digital Marketing Plan with Corey Morris

Corey Morris, CEO of Voltage and author of The Digital Marketing Success Plan, joins the show to share his proven framework for creating powerful digital marketing strategies. With over two decades of experience helping brands thrive online, Corey developed the START process, a simple yet comprehensive approach built around Strategy, Tactics, Application, Review, and Transformation. In this conversation, Corey breaks down how START can help any business cut through the noise, align their...

4 months ago

34 minutes

Business, Brains & the Bottom Line

Ep. 131: Protecting High-Value Assets with Legal Innovation, Curt Moore of Moat Title Security

In this episode, I sit down with Curt Moore, Founder and CEO of Moat Title Security, a trailblazing firm reshaping the future of legal innovation and strategic risk management. With over 30 years of experience in the petroleum industry, Curt shares how his unique background as a Landman—and his perspective on the TV series Landman with Billy Bob Thornton—shaped his journey into protecting high-value assets in today’s complex business world. Curt introduces his proprietary tools, including the...

4 months ago

38 minutes

Business, Brains & the Bottom Line

Ep. 130: Ending Caregiver Burnout: Crystal Gallo on the Vision Behind Innerhive

For 15 years, Crystal Gallo led technical teams and helped grow software development companies — but a deeply personal experience inspired her to tackle a different kind of challenge: caregiver burnout. In this episode, Crystal shares the lightbulb moment that made her realize traditional tools weren’t keeping up with the pace of life and care changes, and how that led to the creation of Innerhive. We discuss how people are managing caregiving today, how Innerhive works in real-world scenario...

5 months ago

32 minutes

Business, Brains & the Bottom Line

Ep. 129: Fueling Growth in a Digital World: Reed Hensen’s Blueprint for Scalable Success

In this episode, we sit down with Reed Hensen, Chief Growth Officer at MarketSurge, to explore what it takes to drive meaningful business growth in today’s fiercely competitive digital landscape. With a career spanning Fortune 500 firms, high-growth startups, and his own successful venture, Million Dollar Studio, Reed shares the core strategies that power scalable success. We dive into how Reed blends data-driven insights with bold, creative marketing to deliver results that move the needle. ...

5 months ago

33 minutes

Business, Brains & the Bottom Line

Ep. 128: Tech, Tenacity, and Turnarounds: Gerry Mecca on Leading IT Through Chaos and Change

In this episode, we sit down with Gerry Mecca, a 40+ year IT veteran, transformational leader, and former CIO of global giants like Dr Pepper Snapple and Cadbury. Gerry brings a wealth of experience in navigating high-stakes technology strategy, from M&A integrations and cloud adoption to AI-driven innovation. But this conversation goes deeper than tech. We explore his leadership philosophy rooted in servant leadership, sports discipline, and “management by walking around.” Gerry shares h...

5 months ago

40 minutes

Business, Brains & the Bottom Line

Ep. 127: Resilient Powerhouse: Ari Medrano on Mindset, Miracles & Moving Mountains

In this unforgettable episode of Business, Brains & the Bottom Line, I sit down with Ari Medrano — a true force of nature. Ari is a top Hispanic speaker, corporate diplomacy expert, and brand amplifier whose story defies all odds. After surviving a craniotomy and waking up paralyzed, she did the unthinkable: she fought her way back to full mobility. Ari shares how her powerful mindset and mastery of energy helped her overcome life’s most harrowing challenge — and how those same tools now ...

6 months ago

32 minutes

Business, Brains & the Bottom Line

Ep. 126: From the Navy to Network Defense: Susan Crowe on Breaking Barriers in Cybersecurity

In this episode, we’re joined by Susan Crowe—a Navy veteran turned cybersecurity expert—who shares her unique journey from military service to the frontlines of digital defense. Susan opens up about what drew her into the world of cybersecurity, how her military experience shaped her approach to threat management, and what it’s like navigating a male-dominated industry as a woman in tech. We also dive into the latest developments in the threat landscape, including the evolving tactics of cybe...

6 months ago

35 minutes

Business, Brains & the Bottom Line

Ep. 125: Hiring Smart in Tech: Outcomes Over Unicorns with Mike Kyle

In this episode, we sit down with Mike Kyle, Managing Director of Technology Recruitment, who’s been placing top IT talent across the U.S. since 2006. Mike pulls back the curtain on what’s broken in today’s hiring process—and how companies can shift their mindset from chasing mythical “unicorn” candidates to building outcome-driven, high-performing teams. We also dive into what job seekers can do to stand out in an overcrowded job market, including how to build a powerful LinkedIn presence....

7 months ago

36 minutes

Business, Brains & the Bottom Line

Ep. 124: Revolutionizing Attribution: Jeff Greenfield on AI and the Future of Marketing Performance

In this episode, I sit down with Jeff Greenfield, CEO of Provalytics, to explore how AI is transforming marketing attribution in a privacy-first world. Jeff shares how his team is bridging the gap between Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to deliver independent, cross-channel measurement that actually works—no cookies required. We discuss how Provalytics helps brands maximize every advertising dollar, with clients regularly tripling their upper funnel investments...

7 months ago

35 minutes

Business, Brains & the Bottom Line

Ep. 123: Training from the Trenches: Mary Rossi on Mastering Claims, Grit, and Growth

In this episode, we sit down with Mary Rossi, powerhouse owner of Rossi Claim Services and founder of the soon-to-launch Rossi Claims Academy. With a career that began as a carrier adjuster and evolved into building her own successful independent adjusting firm, Mary brings unmatched insight into the claims world—she’s been on the inside and knows how to lead from the front lines. We talk about her upcoming “Training from the Trenches” debut at the Combined Claims Conference, the value of rea...

8 months ago

34 minutes

Business, Brains & the Bottom Line

Ep. 122: From Data to Decisions: Jason Bryll on Driving Business Success with Insights

In this episode, we sit down with Jason Bryll, Principal at Parable Associates, a firm built by data-driven professionals committed to turning information into action. Jason unpacks how Parable empowers businesses through strategic dashboard creation, vendor performance monitoring, and analytics—helping leaders make smarter, faster decisions. If you’re looking to unlock the full value of your data, this conversation offers practical insight into how to do it right.

8 months ago

32 minutes

Business, Brains & the Bottom Line

Ep. 121: Mindset, Momentum, and Mastery: Jacob Hicks on Building Sustainable Success

In this powerful episode, we sit down with Jacob Hicks—CEO, author, speaker, entrepreneur, and renowned leadership coach. With over a decade of experience transforming lives and businesses, Jacob shares the secrets behind his mindset-first coaching style, the follow-up systems that keep success sustainable, and the sales experience that sharpened his ability to spot what works. From overcoming challenges to building unshakable confidence, Jacob delivers practical strategies and inspiring st...

9 months ago

31 minutes