Ever feel a deep resistance to marketing and selling, no matter how much you love your work? This episode explores the specific projections 2nd and 5th Line Profiles receive, why traditional business tactics often fail for 2nd Lines, and what they truly need to be recognized for their innate talent.
This episode covers:
- The difference between the 2nd line and 5th line projection field
- The 5th line “halo effect” and the risk of reputational damage
- How standard marketing strategies create resistance for 2nd lines
- The importance of visibility and collaboration for 2nd line sales
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