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Business by Design
Keolani Young
22 episodes
1 week ago
Keolani Young is a Business Mentor and Human Design Guide helping leaders build profitable, differentiated businesses that feel like true creative expression. The Business by Design podcast features short, actionable episodes that will inspire you to lead your business in alignment with your inner gifts, unique perspectives, and natural energetic rhythm. RSSVERIFY
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Entrepreneurship
Business
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All content for Business by Design is the property of Keolani Young and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Keolani Young is a Business Mentor and Human Design Guide helping leaders build profitable, differentiated businesses that feel like true creative expression. The Business by Design podcast features short, actionable episodes that will inspire you to lead your business in alignment with your inner gifts, unique perspectives, and natural energetic rhythm. RSSVERIFY
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Entrepreneurship
Business
Episodes (20/22)
Business by Design
22. Why Traditional Marketing Feels Unnatural for 2nd Line Profiles

Ever feel a deep resistance to marketing and selling, no matter how much you love your work? This episode explores the specific projections 2nd and 5th Line Profiles receive, why traditional business tactics often fail for 2nd Lines, and what they truly need to be recognized for their innate talent.

This episode covers:

  • The difference between the 2nd line and 5th line projection field
  • The 5th line “halo effect” and the risk of reputational damage
  • How standard marketing strategies create resistance for 2nd lines
  • The importance of visibility and collaboration for 2nd line sales

→ Book a Human Design Reading

→ ⁠⁠Connect on ⁠⁠Instagram⁠⁠⁠⁠

→ ⁠⁠Visit my ⁠⁠website⁠

Show more...
1 month ago
19 minutes 4 seconds

Business by Design
21. Energy Mastery 101: Clearing, Protection, and Abundance

Welcome to energy mastery 101! This episode explores how to clear stagnant energy, protect yourself and your home, and intentionally call in more abundance and opportunity through monthly rituals. You’ll also learn how to decrease fatigue from your work day by grounding and tapping into universal energy.

This episode covers:

  • A monthly practice to resolve energy leaks in your life and business
  • How to invite the flow of energy and wealth into your home and work space
  • A simple monthly ritual for calling in abundance, luck, and opportunity
  • How to set up protective wards around your home
  • Why channeling energy is so important in your client work
  • Easy ways to clear energetic residue from your work day


→ Receive customized rituals in a 1:1 session

→ ⁠⁠Connect on ⁠⁠Instagram⁠⁠⁠⁠

→ ⁠⁠Visit my ⁠⁠website⁠

Show more...
1 month ago
27 minutes 5 seconds

Business by Design
20. The Secret Ingredient that Elevates Your Creative Work

The energy you bring to your work is just as important as the tangible actions you take. In this episode, you’ll learn a simple practice to dissolve creative blocks and infuse your work with a rich, magnetic frequency that attracts the clients, opportunities, and experiences you desire.


→ Book a 1:1 Strategy Session

→ ⁠⁠Connect on ⁠⁠Instagram⁠⁠⁠⁠

→ ⁠⁠Visit my ⁠⁠website⁠

Show more...
2 months ago
14 minutes 44 seconds

Business by Design
19. Emotional Power: Truth, Magnetism, and Your Creative Spirit

Ever felt creatively blocked, passionless, or disconnected from your work without a clear reason why? In this episode, we’re exploring the Solar Plexus center in Human Design: the often-overlooked source of our creative energy and desire. You'll learn the difference between defined and undefined emotional types and their unique struggles, why emotional conditioning is at the root of common business struggles, and how to begin restoring your creative energy with simple daily practices. 

  • What truly drives sales (that your favorite creators and entrepreneurs are nailing)
  • The difference between emotions and feelings (and why it matters)
  • The connection between your Solar Plexus center and your creativity
  • Why emotional repression can lead to mysterious health issues and fatigue
  • How emotional types can unintentionally suppress their magnetism and passion
  • Tangible practices to reconnect with your emotional gifts and creative energy, for both emotional and non-emotional Human Design types


→ Book a Deep-Dive Human Design Reading

→ Get The Free Energy Leaks Resource

→ ⁠⁠Connect on ⁠⁠Instagram⁠⁠⁠⁠

Show more...
2 months ago
30 minutes 9 seconds

Business by Design
18. How Strategic Pressure Limits Receptive Potential

If you’ve ever felt like you need to suppress your natural rhythms to run a successful business, this episode is for you. We’ll explore our collective shift from Strategic to Receptive ways of being, the unique conditioning people with receptive Human Design Variables face, and how to decondition your business so it can become a space of rich, satisfying creative expression.

Topics include:

  • Our evolutionary shift from strategic survival to receptive, creator consciousness
  • The differences between the Strategic and Receptive mind and their unique gifts
  • Why Receptive people struggle with traditional strategy and content planning
  • My simple approach to content and offer development so I can do less, but better

→ Learn more about Prolific

→ ⁠Connect on ⁠⁠Instagram⁠⁠⁠

→ ⁠Visit my ⁠⁠website⁠

Show more...
2 months ago
32 minutes 51 seconds

Business by Design
17. Barriers to Self Expression: Too Much vs Not Enough

If you've ever struggled with imposter syndrome, a sense of not being “enough” to have the success you desire, or feeling like you should be further along than you are (but you don't know what's holding you back), this one is for you. In this episode, I explore the internal beliefs and conditioned patterns that create barriers to our self-expression and success, through the lens of Human Design.


Topics covered:

  • An introduction to the Human Design centers: defined vs undefined
  • Why your defined centers experience "too much" conditioning
  • Why your undefined centers experience "not enough" conditioning
  • How this conditioning creates resistance and energy leaks in your business
  • The first step to identifying and releasing the conditioning holding you back


Chapters:

  • (00:00) Barriers to Self-Expression in Human Design

  • (01:14) Why Type, Strategy & Authority Isn't Enough

  • (02:48) An Introduction to the 9 Energy Centers

  • (03:32) Defined Centers: Your Consistent, Reliable Energy

  • (06:21) Undefined & Open Centers: Where You Develop Wisdom

  • (09:05) The Core Conditioning Themes: "Too Much" vs. "Not Enough"

  • (10:35) How "Not Enough" Conditioning Hijacks Your Strengths

  • (12:38) Defined Center Conditioning: The Fear of Being "Too Much"

  • (14:24) The High Cost of Emotional Repression

  • (15:23) Free Resource to Identify Your Energy Leaks


→ Get The 9 Energy Leaks Resource

→ Connect on ⁠⁠Instagram⁠⁠

→ Visit my ⁠⁠website⁠

Show more...
2 months ago
16 minutes 52 seconds

Business by Design
16. Barriers to Self-Expression: My Journey with Fawning

In this episode, I share about my journey with fawning (and realizing how the survival mechanism that kept me safe was now keeping me stuck). If you've ever felt like you're holding back your true self in your life or business, this episode is for you.


Topics covered:

- Growing up in a high-control religion and its impact on my self-worth

- How the desire to control how others perceive you stifles creative expression

- The subtle ways fawning shows up (and why it’s so difficult to stop)

- The creative pause and my process of reclaiming authentic expression

- How my business coaching work has shifted

- Journaling prompts to release performance and deepen your creative expression

Content Warning: This episode contains brief discussions of child abuse, religious abuse, self-harm, and mental health issues. Please note the timestamp (05:28) to skip this section.

Chapters:

- (00:00) My Journey with Fawning and Self-Suppression

- (02:18) The Disconnect: Shallow Content vs. Rich Stories

- (05:28) Childhood Trauma, Religious Abuse, and Resisting Authority (CW)

- (09:47) How Fawning Affected My Life and Relationships

- (12:39) The Healing Journey: Parts Work, MDMA, and Human Design

- (17:16) Workplace Abuse and the Vicious Cycle of Fawning, Anger, and Shame

- (22:20) Uncovering the Subtle Ways Fawning Showed Up in My Business

- (25:50) Why I Started My Business and The Cost of Staying Safe in Performance

- (27:57) How I Reclaimed My Authentic Expression and Shifted My Direction

- (37:31) Why Your Environment is Crucial for Personal and Business Growth

- (38:11) Questions for Your Own Creative Exploration


Connect with Keolani:

→ Discover Prolific: ⁠⁠⁠⁠3-Month Business Experience⁠

→ Connect on ⁠⁠Instagram⁠⁠

→ Visit my ⁠⁠website⁠

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2 months ago
39 minutes 59 seconds

Business by Design
15. The Human Design Environments: How to Nourish Your Creative Potential

Grab your Human Design chart and a journal to take notes, because episode one of this new season explores how different spaces - from cozy home offices to busy cafes - impact your creative energy and momentum. You'll discover:

(03:34) How to identify whether you have an active or passive environment

(10:45) The difference between hardscape and landscape environments

The 6 environments (and how to incorporate them into your work and living spaces)

(12:18) Caves

(15:01) Markets

(18:18) Kitchens

(20:50) Mountains

(22:57) Valleys

(25:40) Shores

(30:19) How the 4 Transformations — Determination, Environment, View, and Motivation — work together


→ Discover your 4 Transformations: ⁠⁠Legacy Human Design Readings⁠⁠

→ Connect on Instagram

→ Visit my website

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4 months ago
38 minutes 57 seconds

Business by Design
14. How to Harness the Creative Power of Your Menstrual Cycle

In this episode, I share about:

    • The 4 menstrual phases and their energetic themes
    • The ideal activities for each phase, from content creation to offer launching
    • How I approached my last big project in accordance with my cycle

  • If you’re ready to refine your business so it supports your natural energetic rhythms, my Legacy Brand Reading is a deep-dive session that explores how your energetic blueprint informs your business model, ideal clients, and natural zone of genius.

    Show more...
    1 year ago
    13 minutes 10 seconds

    Business by Design
    13. Finding the Golden Thread of Your Unique Brand

    If you’ve ever wondered how your work experience translates to the business you want to lead or what makes YOU stand out in a saturated industry, this episode is for you. Listen in to hear more about:


    - The golden thread between my jobs in customer service, mental health services, event production, and brand marketing that led me to where I am now

    - How I landed my dream job by capturing the brand’s attention in a unique way

    - Why bringing all of YOU into your brand is key to reaching the right people


    If you’d like support in identifying the unique golden thread of YOUR experiences to create a truly differentiated brand, my Legacy Brand Reading will help you identify the unique movement you’re leading and how it informs your business.

    Learn more here (or DM me on Instagram @keolaniyoung to see if it’s the right fit for you).

    Show more...
    1 year ago
    15 minutes 48 seconds

    Business by Design
    12. Content That Converts: The 4 Stages of Communication

    In this episode, we explore the #1 thing you need to make sales in your business: trust. You’ll learn about:

    - What drives consumer purchasing behavior

    - The basics of marketing funnels

    - The 4 stages of communication and what to consider for your business

    - Why your customers ACTUALLY buy from you

    If this brought up any questions you’d like me to cover in future episodes, drop them below - I'd love to hear from you!

    Show more...
    1 year ago
    15 minutes 47 seconds

    Business by Design
    11. Unlocking Abundance: The Profit Potential of Your Human Design

    In this episode, I share about how to create more financial abundance in your business by tapping into the unique profit potential of your design, including:

    - Where to find your specific profit potential

    - How you attract people to your business based on your profit potential

    - The 9 profitability themes and what you are designed to ‘sell’ to others

    - How I’ve successfully applied this knowledge in my business


    If you enjoyed this episode and are ready to infuse your business model with your profit potential, meet with me live for a Legacy Brand Reading: a 90-minute Human Design reading designed to help you show up fully, sell without resistance, and start leading from your natural zone of genius.

    Show more...
    1 year ago
    26 minutes 34 seconds

    Business by Design
    10. 3 Things I Would Do if I Started My Business From Scratch

    In this episode, I share exactly what I would focus on if I started my business from zero, including:


    - How I would position my core offer to stand out in my industry

    - The conversion strategy I would implement to increase my sales

    - The 3 types of content I would create to establish my brand


    If you liked this episode and want to discover how you naturally attract others so you can stand out to the people who want YOUR unique perspective and gifts, check out DIFFERENTIATED, my Human Design mini-course that helps you identify your brand voice for more easeful marketing.


    In less than 60 minutes, you'll have a deeper understanding of the unique value you provide simply by being yourself. Jump into DIFFERENTIATED here.

    Show more...
    1 year ago
    19 minutes 30 seconds

    Business by Design
    9. The profitability of your Human Design: Part 1

    In part 1 of this episode on developing your profit potential, you'll learn:

    - The purpose of the undefined centers in your chart

    - The not-self themes and expressions of your undefined centers

    - The way I use my open G center in business

    - How your openness can impact your defined centers and channels

    In part 2 (episode 11), I’ll cover the wisdom and profit potential of your undefined centers. Stay tuned!

    Show more...
    1 year ago
    19 minutes 30 seconds

    Business by Design
    8. Are you available to be paid for what you love?

    In this episode, I share about:

  • - Why service providers struggle to become fully booked

  • - How you might be limiting your income potential

  • - What led me to overhaul my brand and offer suite

    - The importance of experimenting with new offers


  • If you want a deeper understanding of your natural gifts so you know exactly what differentiates your offers and attracts potential clients, my Legacy Brand Reading provides actionable insights on how to incorporate your design into your business.

    Show more...
    1 year ago
    10 minutes 42 seconds

    Business by Design
    7. Does your content strategy suit your Human Design?

    In this episode, you'll learn:

    - Why an individualized, Human Design-informed content strategy is key for consistent, energy-efficient content creation

    - The step-by-step process I take clients through that simplifies content creation and eliminates confusion around ‘what to talk about

    - Why response-based content systems are important for Generators + Mani Gens

    - How I incorporate my Human Design into my content creation, and one of my favorite content pillars that’s based on my View and Motivation

    - Questions to help you reframe your approach to content creation

    Show more...
    1 year ago
    13 minutes 42 seconds

    Business by Design
    6. Are you overcomplicating your offers?

    In this episode, I share about:


  • - How ideas and answers come to me through Inner Vision cognition 

  • - Where I found myself overcomplicating a new offer I’m developing

  • - Not-self aspects of my Human Design that can lead to perfectionism and overdelivering

  • - The clarity I received about the offer that re-engaged my sacral energy

  • - How the not-self mind can show up in your creative process

  • - The energetic side of offer creation (and how it impacts your customer experience)

  • - Magickal practices that I’m incorporating into my business

  • Show more...
    1 year ago
    7 minutes 37 seconds

    Business by Design
    5. How I develop and price my services

    In this episode, I share about:

  • - How financial trauma affected my pricing strategy and income

  • - The question my mentor asked that transformed how I price my services

  • - The discount I offer to repeat clients, and why

  • - How I decided on pricing for my new business mentorship

  • - How my 5th and 1st line nodes inform my offer development and client attraction process

  • - Why I changed my title from ‘Human Design Guide’ to ‘Performance Coach’

  • - The importance of malleable business foundations

  • - Two ways to work with me to develop better business foundations

  • Show more...
    1 year ago
    14 minutes 37 seconds

    Business by Design
    4. Setting your pattern for 2024

    It's time to lay your foundation for the year ahead. With 4 planets in Capricorn and a Jupiter-Saturn Sextile, these next few weeks are a magic-making portal that I recommend using wisely.

    In this episode, I'll share an overview of how to work with these transits, plus a few of the shifts I'm making and habits I'm creating in my personal life to reach my business goals.

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    1 year ago
    13 minutes 5 seconds

    Business by Design
    3. Are you prepared to receive what you desire?

    If you're manifesting more money, clients, and business growth in 2024, are you currently set up to receive and *maintain* what you're asking for?

    Last December, I asked for more in 2023... and I got it. Then quickly realized I wasn't prepared to handle it.

    This episode explores what happened and what I had to shift in my business to receive what I truly desired.

    __

    Ready to discover your Human Design so you can identify energetic blocks and lead with your natural strengths?

    Book your Legacy Brand Reading to begin next year with clarity on your purpose, unique gifts, and how to build your business by design.

    Show more...
    1 year ago
    10 minutes 57 seconds

    Business by Design
    Keolani Young is a Business Mentor and Human Design Guide helping leaders build profitable, differentiated businesses that feel like true creative expression. The Business by Design podcast features short, actionable episodes that will inspire you to lead your business in alignment with your inner gifts, unique perspectives, and natural energetic rhythm. RSSVERIFY