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Business by Design
Valerie Priester
155 episodes
13 hours ago
Business by Design with Valerie Priester is the quick‑hit show for high‑achieving women entrepreneurs stuck at their next level. Every Thursday, Valerie packs a 10-minute Mindset Reset to quiet doubt and a Strategic Step you can use right away, plus a monthly guest deep dive. Expect straight talk, actionable frameworks, and a warm nudge toward clear, confident growth. Follow the show and snag the latest free resource in the show notes—then go design your victory.
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Entrepreneurship
Business
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All content for Business by Design is the property of Valerie Priester and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Business by Design with Valerie Priester is the quick‑hit show for high‑achieving women entrepreneurs stuck at their next level. Every Thursday, Valerie packs a 10-minute Mindset Reset to quiet doubt and a Strategic Step you can use right away, plus a monthly guest deep dive. Expect straight talk, actionable frameworks, and a warm nudge toward clear, confident growth. Follow the show and snag the latest free resource in the show notes—then go design your victory.
Show more...
Entrepreneurship
Business
Episodes (20/155)
Business by Design
Why Motivation Isn’t the Problem

So many women believe they are stuck because they lack motivation. In reality, motivation is rarely the issue. In this episode of Business by Design, Valerie reframes the conversation and reveals what actually keeps women from moving forward on their goals.


You will learn why waiting to feel ready delays momentum, how action creates clarity, and what to do when motivation feels inconsistent. This episode is an empowering reset for anyone who keeps telling themselves, “I just need to feel more motivated.”


What You’ll Learn

  • Why motivation is unreliable and not required for progress
  • The real reason action feels hard to start
  • How to move forward even when energy is low
  • A simple mindset shift to help you take the first step


Ideal For
Women entrepreneurs who feel stuck, uninspired, or frustrated by their lack of follow-through.

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13 hours ago
14 minutes 38 seconds

Business by Design
Finishing Well: What Matters Most When the Year Comes to a Close

Finishing well has nothing to do with hustling to catch up. It has everything to do with clarity, presence, and choosing what matters most. In this closing episode of the year, Valerie shares a grounded, soulful approach to ending the year with peace instead of pressure.


This conversation invites listeners to release perfection, honor their growth, and set themselves up for a powerful start to the new year.


In this episode, we explore:
 • How to choose what truly matters as the year ends
 • What to let go of so you can finish with clarity
 • The mindset shift that turns pressure into peace
 • How to define success for yourself
 • Why finishing well creates easier, lighter beginnings

A beautiful, centering episode to help you close December with intention.

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1 week ago
11 minutes 31 seconds

Business by Design
Your Self-Worth Is Showing: How to Stop Undervaluing Your Gifts

Self-worth shows up everywhere in business: pricing, boundaries, visibility, decision making, and how boldly you move. In this episode, Valerie uncovers the subtle ways heart-centered women undervalue their gifts and undercharge for their work.


You will learn how to spot the signs of shrinking, understand why it happens, and rise into the kind of confidence that finally allows your income to reflect your impact.


In this episode, we explore:
 • What undervaluing yourself actually looks like in business
 • Why brilliant women hesitate to charge their worth
 • How self-worth and strategy work together
 • A powerful confidence reset to help you step into your value
 • The connection between identity and income

A must listen for women who are ready to stop settling and lead with their true worth.

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2 weeks ago
8 minutes 59 seconds

Business by Design
The Truth About Being Behind: Why You Are Closer Than You Think

Feeling behind is one of the fastest ways to drain your confidence, but it is almost always a mindset distortion rather than a measurable truth. In this episode, Valerie breaks down why high-achieving women are more likely to feel behind and offers a gentle, grounded way to see your progress more accurately.


You learn how to shift from pressure to presence so you can reclaim clarity, momentum, and self-belief.


In this episode, we explore:
 • Why being “behind” is usually an illusion
 • How comparison and internal timelines hijack confidence
 • What really counts as progress
 • A reframing practice that helps you see how far you have already come
 • How to create peace with your pace

If you have been hard on yourself or second-guessing your growth, this episode will be a breath of truth and relief.

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3 weeks ago
8 minutes 30 seconds

Business by Design
When Life Pauses Your Plans: Finding Strength in the Space You Did Not Ask For

Life does not always ask for permission before interrupting your plans. In this episode, Valerie shares how an unexpected family emergency shifted her entire month and what it taught her about strength, surrender, and the kind of clarity you can only learn in the in between.


Instead of pushing through or pretending everything is fine, Valerie explores how to honor real life while still honoring yourself. This conversation reminds listeners that a pause does not erase your purpose. It simply asks you to meet yourself with compassion, perspective, and confidence.


In this episode, we explore:


 • What to do when life interrupts your momentum
 • Why rest, pause, and reprioritizing are part of aligned action
 • How to release guilt about slowing down
 • The difference between giving up and giving yourself grace
 • How strength reveals itself when the noise quiets

A powerful episode for any woman navigating a heavy or unexpected season.

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4 weeks ago
9 minutes 4 seconds

Business by Design
Finishing Well Without Burning Out

The final weeks of the year can bring pressure to finish goals, meet expectations, and end “strong.” But what if finishing strong didn’t mean doing more, but being more present?

In this week’s Business by Design, Valerie invites you to step off the hamster wheel of hustle and finish your year with grace instead of exhaustion.

Through heartfelt reflections and client stories, she shares the three “Grace Pillars” that help you release guilt, redefine success, and rest without shame. Because the truth is, you don’t have to earn your rest. You can choose it.

If you’re ready to close the year aligned, peaceful, and proud of the woman you’ve become, this episode is your permission slip to do exactly that. 

Key Highlights

  • Why “finishing strong” can quietly fuel burnout
  • How to release the mental rush of “should-haves”
  • Three Grace Pillars to finish aligned, not exhausted
  • The real power of resting before you rebuild
  • Why self-compassion creates stronger momentum than pressure ever could

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1 month ago
10 minutes 8 seconds

Business by Design
Breaking Free From the “Enough” Trap

If you’ve ever hesitated to raise your rates, discount your services, or felt guilty for wanting to earn more, this episode is for you.

In this week’s Business by Design, Valerie uncovers the real reason so many heart-centered women entrepreneurs struggle to charge what they’re worth. It’s not about skill or experience, it’s about conditioning.

Through heartfelt stories and mindset reframes, Valerie shows you how to untangle your self-worth from your pricing, break free from the “enough” trap, and finally align your income with your impact.

If you’ve been feeling stretched, undervalued, or second-guessing what to charge, this episode will help you reclaim your confidence and your power to prosper with purpose. 

Key Highlights

  • Why most women undercharge (and how to stop)
  • The hidden link between self-worth and income
  • How to communicate your value without over-explaining
  • The energetic difference between greed and grounded worth
  • A 3-step process to reset your pricing with confidence

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1 month ago
10 minutes 5 seconds

Business by Design
Reigniting Commitment When Motivation Fades

You don’t need more motivation; you need reconnection.

In this soulful episode of Business by Design, Valerie invites you to look at the unfinished dreams, projects, and promises sitting quietly on the shelf and ask: What if it’s not too late?

Drawing on years of coaching women through fear, fatigue, and doubt, Valerie explores the deeper reason we lose momentum and how to reignite purpose when excitement fades.


You’ll walk away with practical tools to finish what you started, without forcing, hustling, or judging yourself, and rediscover the sacred power of commitment over motivation.

If you’ve been circling something that once mattered deeply, this conversation is your reminder: it’s not over; it’s waiting for you. 


Key Highlights

  • Why motivation fades and what actually sustains long-term success
  • The truth about fear-based “procrastination” and what’s really hiding underneath
  • The 3-step “Recommitment Ritual” to reignite focus and follow-through
  • How finishing something becomes a spiritual act of self-trust
  • The energetic difference between finishing with force and finishing with faith

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1 month ago
10 minutes 28 seconds

Business by Design
The Power of Resilience, Reinvention, and Connection

In this heartfelt conversation, Valerie sits down with podcast host and visibility expert Noemi Beres to explore what it truly means to persevere when life and business demand reinvention.

Noemi’s story begins in a place of deep personal loss and leads to a rebirth of purpose. She shares how she transformed her career, discovered podcast guesting as a powerful connection tool, and built a thriving business by showing up authentically, even when the path wasn’t clear.

Together, Valerie and Noemi unpack how resilience, curiosity, and small consistent steps can rebuild both your confidence and your visibility.

If you’ve ever wondered how to keep believing in your vision when everything feels uncertain, this episode will remind you that your story isn’t over; it’s evolving. 


Key Highlights

  • How to rebuild purpose and confidence after loss or life pivots
  • Why visibility and connection are essential for business growth
  • The difference between forcing success and flowing into alignment
  • How podcast guesting can expand your credibility and your voice
  • The mindset shift that keeps you showing up when it feels easier to stop

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1 month ago
27 minutes 27 seconds

Business by Design
Closing the Year With Power, Not Perfection

The year is not over, and it is not too late to finish strong. In this episode of Business by Design, I share how you can close out Q4 with clarity, confidence, and momentum, no matter what your year has looked like so far.


Here is what you will take away from today’s conversation:

  • Why power, not perfection, is the key to a strong finish.
  • The mindset shift that turns “too late” into “right on time.”
  • Three practical strategies to simplify your focus and amplify your results in the final quarter.
  • How to carry your wins into the new year with energy and purpose.


You do not need a perfect year to finish strong. You need a powerful quarter, and this episode shows you how to create it.


Designing your victory is a choice. Start by choosing power over perfection today.

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2 months ago
10 minutes 23 seconds

Business by Design
The Confidence Reset: How Small Wins Shift Everything

Confidence does not come from thinking differently. It comes from doing differently. In this episode of Business by Design, I reveal how celebrating small wins can reset your confidence and transform the way you show up in your business and life.


Here is what we cover in this week’s episode:

  • The neuroscience of confidence: why repetition matters more than positive thinking.
  • How to create momentum through tiny, visible wins.
  • The role of celebration in rewiring your brain for courage and clarity.
  • Practical ways to track and honor your progress, even on hard days.


If self-doubt has been stealing your energy, you will leave this episode with tools to build your confidence one brave step at a time.


Designing your victory is a choice. Start by stacking your small wins until they speak louder than your doubts.

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2 months ago
8 minutes 30 seconds

Business by Design
Stop Waiting: Why Bold Action Beats the “Perfect Time”

How many times have you told yourself, “I will start in January” or “I will wait until I am more ready”? Waiting feels safe, but it keeps you stuck. In this episode of Business by Design, I show you why bold action now creates clarity and confidence in ways waiting never will.


Here is what you will discover in today’s episode:

  • The three lies we tell ourselves that keep us waiting.
  • Why bold action is not about giant leaps but about stacking small acts of courage.
  • A framework for turning fear into fuel.
  • Real-life examples of women who stopped waiting and started moving.


If you have been circling your goals instead of stepping into them, this episode is your permission slip to take one small but bold action today.


Designing your victory is a choice. Start by acting before the “perfect time” ever arrives.

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2 months ago
9 minutes 3 seconds

Business by Design
The Action Audit: How to Find Your Next-Level Moves

Are you busy every day but still wondering why you are not moving forward? In this episode of Business by Design, I walk you through a simple but powerful tool I call the Action Audit.


So often, we fill our days with tasks that look productive but do not actually move us closer to our bigger vision. The Action Audit helps you identify what is working, what is draining you, and where your next level moves truly are.


Here is what you will learn in today’s conversation:

  • The hidden difference between movement and momentum.
  • How to spot the energy drains disguised as “necessary” work.
  • A 3-step process to align your daily actions with your highest priorities.
  • Why clarity, not hustle, creates lasting progress.


When you finish this episode, you will know exactly where to focus your energy for the biggest results.Designing your victory is a choice. Start by doing an honest audit of your actions today.

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2 months ago
9 minutes 15 seconds

Business by Design
Money, Values & Freedom: Real Talk with CFP Mona Santos

Money can feel like one of the heaviest topics in a woman entrepreneur’s journey. But what if your money choices became a reflection of your values and a path to the freedom you crave?


In this special episode of Business by Design, I sit down with Mona Santos, Certified Financial Planner (CFP), to have an honest conversation about aligning money, values, and vision. Mona shares her own journey of redefining financial success and offers practical insights on how women entrepreneurs can take ownership of their finances without shame or fear.Here is what you will learn in this empowering conversation:

  • Why money is not just numbers; it is deeply connected to your values and self-worth.
  • How to create financial decisions that serve both your business and your life.
  • The role of confidence and clarity in building long-term financial freedom.
  • Practical steps to begin aligning your money with what truly matters most.


Mona’s wisdom will leave you feeling inspired and equipped to see money as a tool for freedom, not fear.Designing your victory is a choice. Start by aligning your money with your values today.

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3 months ago
42 minutes 27 seconds

Business by Design
5 Micro-Brave Moves in 5 Days

In this conversation, Valerie Priester emphasizes the importance of building confidence through keeping promises to oneself. She introduces a five-day challenge consisting of small, actionable steps known as 'micro brave moves' that encourage individuals to take action, face fears, and ultimately build self-confidence. Each day focuses on a specific task designed to empower individuals in their personal and professional lives, such as confidently stating prices, asking for opportunities, and learning to say no. The conversation concludes with a call to action for listeners to implement these strategies and reflect on their progress.


Takeaways

  • One of the best ways to build your confidence is to keep promises to yourself.
  • Confidence is built by keeping promises.
  • Action will help to minimize fear and doubt.
  • Small acts teach your nervous system that you can do it.
  • There is power in the pause when stating your price.
  • Draft one sentence the night before to ask for something.
  • Learn how to say no clearly to maintain boundaries.
  • Delegation is key to regaining your time.
  • At the end of each day, create an evidence log of your accomplishments.
  • Designing your victory is a choice.


RESOURCES
Grab my Free guide, Break Through Your Confidence Plateau → https://go.valeriepriester.com/break-through-your-confidence-plateau

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3 months ago
10 minutes 13 seconds

Business by Design
Fear vs. Feedback: What Action Reveals

In this conversation, Valerie Priester shares her insights on navigating the challenges of entrepreneurship, emphasizing the importance of viewing setbacks as feedback rather than failures. She discusses the emotional hurdles that can arise when expectations are not met and offers practical strategies for shifting one's mindset. By focusing on data and feedback, entrepreneurs can learn to take action without being hindered by fear. Valerie outlines three key mindset shifts and encourages listeners to embrace trial and error as a vital part of the growth process.


Takeaways

  • Our growth and success involve trial and error.
  • Fear can prevent us from taking action.
  • Feedback is data, not a reflection of our worth.
  • Naming emotions is the first step to understanding them.
  • Separate the story from the facts to gain clarity.
  • Your worth is not tied to your metrics.
  • Asking kinder questions leads to better outcomes.
  • Review results without self-criticism.
  • Action should feel like research, not a referendum.
  • Designing your victory starts with mindset shifts.


RESOURCES
Grab my Free guide, Break Through Your Confidence Plateau → https://go.valeriepriester.com/break-through-your-confidence-plateau

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3 months ago
12 minutes 19 seconds

Business by Design
Thriving in the "In Between"

In this conversation, Valerie Priester shares insights on the importance of appreciating the present moment, especially during the 'in-between time' when you are waiting for your desires to manifest. She emphasizes the role of faith in this process, encouraging listeners to activate their faith and recognize the abundance they already possess. Through personal anecdotes and client experiences, she illustrates how gratitude can shift perspectives and open doors to greater opportunities, ultimately leading to a more fulfilling life.


Takeaways

  • Appreciate where you are now on the journey.
  • The in-between time is where many get stuck in doubt.
  • When we ask for something, it is given immediately.
  • How we 'be' in the in-between time affects manifestation.
  • Faith is a pillar in navigating life's challenges.
  • We often focus too much on doing rather than being.
  • Recognizing current abundance is crucial for success.
  • Gratitude can open doors to new opportunities.
  • Temporary financial challenges do not define success.
  • Designing your victory is a conscious choice.


RESOURCES
Grab the clarity-reset checklist inside the free guide Break Through Your Confidence Plateau → https://go.valeriepriester.com/break-through-your-confidence-plateau

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3 months ago
14 minutes 8 seconds

Business by Design
Overcoming Burnout & Setting Boundaries with Shannon Fox

In this episode of Business by Design, Valerie Priester interviews career coach Shannon Fox, who specializes in empowering working moms to achieve their career goals without burnout. They discuss the importance of setting boundaries, the MAP framework for success, and the significance of mindset in personal and professional growth. Shannon shares her journey of overcoming burnout and the strategies she uses to help her clients navigate their careers while maintaining a healthy work-life balance. The conversation emphasizes the power of self-care, the role of coaching, and the importance of recognizing one's strengths.


Takeaways:

  • Shannon helps working moms land their dream jobs.
  • Setting boundaries is essential to avoid burnout.
  • The MAP framework includes mastery, authenticity, and power unlocking.
  • Mindset shifts are crucial for personal growth.
  • Saying no can be a form of self-care.
  • Scheduling time for oneself is important.
  • Empowering others starts with self-empowerment.
  • Coaching is vital for continuous growth.
  • Words have power and impact our mindset.
  • You are uniquely made and have value.


RESOURCES

Grab the clarity-reset checklist inside the free guide Break Through Your Confidence Plateau → https://go.valeriepriester.com/break-through-your-confidence-plateau

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3 months ago
27 minutes 2 seconds

Business by Design
How To Go From Fog to Flow in Your Business

Feeling heavy even while hustling? Your strategy isn’t broken—your vision is buried. In the final August clarity episode, Valerie walks you through a 10-minute reset:

  1. Quiet the noise—spot the three loudest distractions.
  2. Picture how clarity feels—the inner cue you can’t ignore.
  3. Take one aligned step—momentum comes from vision, not force.


Listen, breathe, then move from mind-fog to momentum.

RESOURCES

Grab the clarity-reset checklist inside the free guide Break Through Your Confidence Plateau → https://go.valeriepriester.com/break-through-your-confidence-plateau

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4 months ago
11 minutes 19 seconds

Business by Design
Behind the Scenes of a Clarity Breakthrough

Meet my client—talented, booked out, and quietly discounting her rates because she feared bigger conversations. One rewritten belief and 21 micro-brave moves later, she tripled her lead quality.

Inside the episode:

• The single sentence running her business (and how we rewrote it).

• How a one-page Future Snapshot shifted her pricing energy overnight.

• Daily “micro-brave” actions you can steal to align your offers with your worth.


If you’ve ever taken “whatever comes along,” this is your coffee-chat reality check.


RESOURCES

Free guide: Break Through Your Confidence Plateau → https://go.valeriepriester.com/break-through-your-confidence-plateau


Show more...
4 months ago
11 minutes 30 seconds

Business by Design
Business by Design with Valerie Priester is the quick‑hit show for high‑achieving women entrepreneurs stuck at their next level. Every Thursday, Valerie packs a 10-minute Mindset Reset to quiet doubt and a Strategic Step you can use right away, plus a monthly guest deep dive. Expect straight talk, actionable frameworks, and a warm nudge toward clear, confident growth. Follow the show and snag the latest free resource in the show notes—then go design your victory.