Today, we will explore the fundamentals of your sales process and you will learn the most important step in sales.

If you've followed Purple Yak for any amount of time or seen any of our coaching materials, you'll know that we teach a lot of sales techniques. We coach a lot of our clients and members on how to sell better, how to make sure your customers buy what you're offering. And what I found in our years of coaching is that there is a step in the sales process that most people just miss out.

And it's the most critical step in the sales process. It's what actually makes people want to buy. And for some reason, so many business owners do not do this.