LISTEN TO THIS EPISODE IF YOU WANT TO BUILD A BRAND THAT DISRUPTS
In today’s episode I’m joined by Briana Summers, founder of Brighten Made, a Midwest-born designer with a California edge, known for creating some of the most memorable, strategic, and elevated brand identities online. After leaving what she thought was her “dream job,” Briana built a creative studio that now shapes brands people instantly recognize and obsess over.
Her perspective on branding is refreshing, honest, and exactly what founders need to hear.
What You’ll Learn in This Episode:
• Why so many small businesses accidentally blend in instead of standing out
• The biggest branding mistake founders make when they “take inspiration” from competitors
• How to create a brand that actually means something. Visually and emotionally
• The power of cohesion across your website, Instagram, packaging, and customer journey
• How to identify your brand “feeling” and translate it into visuals, texture, photography, and storytelling
• The difference between trendy branding and timeless branding (and when each makes sense)
• Why consistency (not reinvention) builds recognition, trust, and long-term visibility
• When DIY branding works… and the clear signs you’re ready for professional creative direction
• How to prepare for a rebrand without confusing your audience
• The behind-the-scenes process of working with a creative studio like Brighten Made
Connect with Briana (Brighten Made):
• Website: brightenmade.com
• Instagram: @brightenmade
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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