HELLO HELLO SMALL BUSINESS GROWTH FAM — we have an announcement, some takeaways, & some changes happening here & today’s episode is going to dive in to the what, the why, & the how.
Today I’m walking you through decision-making in business. How to evaluate when something no longer fits, how to trust your instincts as you grow, and how to move forward with clarity instead of pressure or outside noise.
Yes, you’ll hear the announcement… but more importantly, you’ll walk away with a grounded framework for making smarter, more intentional decisions as your business evolves.
If you’re heading into a new year wanting to move with confidence, alignment, and purpose (not chaos or comparison), this episode is for you.
In this episode:
• The big announcement and what it means for the podcast
• How to know when it’s time to evolve without burning everything down
• The questions I ask before making any major business move
• How to separate intuition from impulse as you grow
• What staying aligned actually looks like at the next level
• The difference between reacting to noise and making strategic decisions
• How to move into a new chapter with clarity, not pressure
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT MY PREDICTIONS FOR 2026 OF WHAT WILL BE HOT, NECESSARY, & OUT
If you’re planning for 2026 using the same strategy that got you here, this episode will shift how you think about growth. The market is changing quickly, and the brands that adapt early will be the ones that stay relevant.
Buyer behavior is evolving. Trust looks different than it did even a year ago. Technology is accelerating faster than most strategies can keep up. And what worked before may already be losing impact.
In this episode, I’m breaking down the real shifts shaping 2026 and what smart brands are paying attention to now. This isn’t about chasing trends or reinventing your business. It’s about evolving your strategy so it grows with the market instead of fighting it.
In this episode:
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT TO MAKE SURE YOUR 2026 PLANNING STICKS THIS YEAR
If you’ve ever started a new year feeling fired up, organized, and confident only to realize a few weeks later that your plan no longer fits your life, your energy, or your business, this episode will change how you plan forever.
Today I’m breaking down why most annual plans fail even when you’re motivated, capable, and doing “all the right things” and what actually needs to shift for your strategy to work in real life, not just on paper. This isn’t about working harder, being more disciplined, or forcing consistency.
It’s about building a plan that aligns with your capacity, supports your growth, and gives you direction you can actually follow all year long
This episode is part two of my 2026 planning series designed to help you stop repeating the same cycle every year and finally create momentum that compounds instead of resets.
In this episode:
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE PLANNING 2026 BUT ARE WONDERING WHAT YOU’RE MISSING (PS: IT’S THIS ONE THING)
Today I’m breaking down what the 2026 consumer is actually telling us through behavior, data, and trends. How they shop has changed. What they trust has changed. What makes them buy, stay loyal, and feel connected has changed. And if your strategy doesn’t evolve with them, you’ll feel stuck repeating the same year over and over.
This is part one of a short 2026 planning series designed to help you adapt, stay relevant, and build a brand that grows with the market instead of fighting it.
In this episode:
• The critical shift most founders ignore when planning their next year
• What buyer behavior is quietly telling us about 2026
• Why strategies that worked even 12 months ago are losing impact
• The hidden reason brands feel “stuck” despite doing everything right
• How trust, connection, and perception now influence purchasing decisions
• What today’s consumer expects before they ever click “buy”
• Why relevance matters more than reach moving forward
• The patterns I’m seeing across dozens of brands behind the scenes
• How to adapt without chasing trends or reinventing your business
• The mindset shift required to build a brand that actually lasts
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT TO MAKE BETTER DECISIONS ON HOW TO GROW YOUR BUSINESS IN 2026
Today I’m breaking down data + numbers in a way that actually feels doable. No spreadsheets, no corporate jargon, no MBA required. If you’ve been “going with your gut” because dashboards feel intimidating, this episode will show you how to use simple metrics to make smarter decisions, fix the right problems, and set yourself up for a stronger 2026.
In this episode:
• The biggest mistakes founders make with numbers (and how to avoid them)
• How to separate emotion from data so you stop taking your metrics personally
• The difference between sales data and strategy data
• The 3–4 core metrics you should start tracking (even if you hate numbers)
• How often you really need to check your data (weekly, monthly, quarterly)
• What it means when traffic is up but conversion is down (and vice versa)
• How to tell if you have a visibility problem, a website problem, or a pricing problem
• How to use year-over-year and month-over-month comparisons to see real progress
• A beginner-friendly way to build a simple “scorecard” for your business in 2026
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT 2026 TO BE A MORE PROFITABLE YEAR
Today I’m joined by Elle Broschat, founder of Southeast Bookkeeping & Tax and the finance expert who believes profit fuels freedom. Elle has helped countless business owners turn confusion into clarity, chaos into structure, and fear into confident financial decision-making.
She breaks down money in a way that actually makes sense… even if numbers are not your thing.
In this episode:
• The biggest misconceptions business owners have about money
• Why avoidance + emotion keep you stuck (and how to shift out of it)
• The real role your numbers play in scaling sustainably
• How to know when you’re actually ready to pay yourself
• Pricing mistakes that quietly erase your profit
• What your P&L should be telling you (and what to look for first)
• The #1 reason businesses feel “busy but broke”
• Early-stage financial foundations every entrepreneur needs
• Why so many founders don’t profit until year 3–5 and how to shorten that gap
• Financial red flags that signal your pricing or spending needs a reset
• Elle’s advice for female founders balancing business + motherhood
Connect with Elle:
Website: https://www.southeast-bookkeeping.com
Instagram: @ellebroschat
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT TO BUILD A BRAND THAT DISRUPTS
In today’s episode I’m joined by Briana Summers, founder of Brighten Made, a Midwest-born designer with a California edge, known for creating some of the most memorable, strategic, and elevated brand identities online. After leaving what she thought was her “dream job,” Briana built a creative studio that now shapes brands people instantly recognize and obsess over.
Her perspective on branding is refreshing, honest, and exactly what founders need to hear.
What You’ll Learn in This Episode:
• Why so many small businesses accidentally blend in instead of standing out
• The biggest branding mistake founders make when they “take inspiration” from competitors
• How to create a brand that actually means something. Visually and emotionally
• The power of cohesion across your website, Instagram, packaging, and customer journey
• How to identify your brand “feeling” and translate it into visuals, texture, photography, and storytelling
• The difference between trendy branding and timeless branding (and when each makes sense)
• Why consistency (not reinvention) builds recognition, trust, and long-term visibility
• When DIY branding works… and the clear signs you’re ready for professional creative direction
• How to prepare for a rebrand without confusing your audience
• The behind-the-scenes process of working with a creative studio like Brighten Made
Connect with Briana (Brighten Made):
• Website: brightenmade.com
• Instagram: @brightenmade
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT TO UNLOCK THE ONLY THREE THINGS THAT MATTER TO HIT SEVEN FIGURES IN PRODUCT SALES
Today, we’re diving into the three foundational pillars that every product-based business must master to scale past six figures and into seven. And why growth feels so random, inconsistent, or out of your control when these aren’t in place. Whether your current revenue is $5K a month or $500K a year, these principles stay the same… and they’re far simpler than you think.
What You’ll Learn in This Episode:
• Why your growth feels unpredictable and the early-stage mistakes that keep founders stuck
• The symptoms that show you're missing the structure required for high-cash months
• The three core pillars every seven-figure product brand has in place
• How to build a brand that actually means something (and why that matters more than your product)
• The “Rule of One” and why mastering one ideal customer, one marketing channel, and one sales channel changes everything
• How to create a seamless, predictable sales system that turns awareness into revenue
• Why community (not virality) is the real driver of retention, referrals, and long-term scale
• How these pillars work together to create momentum that compounds month after month
• What to do next if you want to step into high-growth mode in 2026
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU SEE YOUR NEW BASELINE & YOU WANT TO AVOID THE JANUARY SALES DIP
If you’ve had an amazing fall + holiday season and you do not want to watch your sales crash back down in January and February. If you’re looking at your Q4 numbers thinking, “Okay…how do I make this my new normal?” this conversation is for you.
Today, I’m breaking down how to turn holiday momentum into a higher baseline, what actually drives retention after the rush is over, and the simple shifts that help you keep buyers engaged, re-purchasing, and plugged into your community well into 2026.
What You’ll Learn in This Episode:
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT TO USE BLACK FRIDAY AS A TEST TO PROPEL YOUR BUSINESS FORWARD
Today, I’m breaking down how to use your Black Friday results as a diagnostic tool for your entire business: what it revealed about your marketing, offers, operations, audience, and growth strategy… and how to turn that data into a clear Q1 plan instead of just “trying again next year.”
Whether you’re disappointed, exhausted, or excited but overwhelmed by what comes next, this episode will help you identify your biggest bottleneck and decide exactly what to focus on first in the new year.
What You’ll Learn in This Episode:
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU FEELIN UNINSPIRED WITH CONTENT ALL THE DANG TIME
Today, I’m breaking down the real reason content feels hard, what causes inspiration to disappear, and the exact shifts that help you create messaging that finally works.
Because feeling stuck isn’t a creativity problem, it’s usually a clarity problem. And when you don’t know what you stand for, who you're speaking to, or what truly makes your brand different, every post feels like guesswork.
What You’ll Learn in This Episode:
• The #1 root cause of content burnout and what it really means• How foundations (message, brand, differentiator) determine your content’s performance• Why inspiration can’t fix a strategy problem• The questions I ask clients to uncover their biggest clarity gaps• What to analyze when “nothing is working”• How to identify content that activates vs content that fills space• Why your marketing might not be the issue and how to know• How to rebuild direction, clarity, and momentum in your content• The framework that helps you generate endless ideas without scrolling• Action steps to create content that feels aligned and converts
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE AN AVID BUSINESS INFORMATION LISTENER
We’re living in a time where information is endless and accessible, but execution is rare. Most founders aren’t stuck because they don’t know enough. They’re stuck because they’re overwhelmed, overeducated, and under-integrated.
Today’s episode breaks that cycle.
We’re diving into how to tell when you need more strategy, when you need more implementation, and when you’re simply drowning in noise. If you’ve ever felt paralyzed by conflicting advice, unsure what your next step should be, or frustrated that your consistency still isn’t creating momentum, this conversation will give you clarity fast.
What You’ll Learn in This Episode:
• The key difference between information and integration and why both matter• How to diagnose whether you need new strategy or better execution• The hidden ways “learning” becomes procrastination in disguise• A simple information → integration → fine-tuning cycle you can repeat• How to choose one framework and eliminate conflicting advice• What to implement first when you feel paralyzed by options• How to measure progress so you know what’s actually working• When to return to learning as you hit new levels of growth• The two to three needle-movers every founder should lock in• Action steps to turn ideas into outcomes this month
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE MAKING SALES, BUT IT DOESN’T QUITE FEEL LIKE YOU’RE BANK ACCOUNT IS EVER GROWING
We’re digging into one of the most overlooked problems in small business: profit leaks.
I’m breaking down how to spot the hidden gaps that quietly eat away at your margins, why your pricing structure might be holding you back, and the key shifts that turn “busy but broke” into sustainable, scalable profit.
Whether you’re afraid to look at your numbers or just unsure what they mean, this conversation will give you clarity, confidence, and the exact steps to get off the treadmill and start seeing real money stay in your business.
What You’ll Learn in This Episode:
• The real reason sales don’t always equal profit• How to identify where money is leaking in your business• Why most pricing formulas on the internet don’t actually work• The difference between healthy revenue and busywork revenue• How perceived value impacts what you can truly charge• The four-step audit I use to uncover hidden profit gaps• The biggest pricing mistakes small business owners make• How to build a pricing strategy that supports long term growth• What to fix first if your bank account isn’t matching your sales• Simple mindset shifts to make managing your numbers empowering (not overwhelming)
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE STUCK IN A PLATEAU IN YOUR BUSINESS & YOU WANT A BREAKDOWN OF THE FIRST PLACE TO LOOK
Feeling stuck in a growth rut even though you’re “doing all the things”?
This episode exposes the silent business killer most founders miss: dopamine-driven distraction. When shiny ideas steal time from the boring but proven levers (brand, marketing, and sales) growth stalls. Learn how to ditch busywork, identify the few repeatable actions that actually move revenue, and build momentum that compounds week after week.
What You’ll Learn in This Episode:
• The real reason growth stalls even when you’re “doing everything right”
• How dopamine and distraction quietly sabotage progress
• The difference between being busy and being effective
• The three business levers that actually drive long-term growth
• How to pinpoint the actions that directly lead to sales and momentum
• How to recognize when you need new strategy vs better execution
• The mindset shift that turns chaos into consistency
• Simple systems to track what’s working and double down on it
• A practical challenge to help you rebuild focus and momentum this month
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE CHASING VIRALITY RIGHT NOW IN YOUR BUSINESS
If you’ve ever thought “I just need one viral post to change everything,” this episode will shift your entire perspective.
We’re breaking down why virality isn’t the goal (and often does more harm than good), what you actually need in place before chasing reach, and how to turn fleeting visibility into consistent, predictable sales that last long after the algorithm moves on.
What You’ll Learn in This Episode:
• Why virality doesn’t equal conversions (and when visibility actually makes sense)
• The biggest myth about “one viral post” changing your business
• How to diagnose why views aren’t turning into sales
• The four foundations every brand needs before chasing reach
• Why viral moments can actually hurt your long term growth if you’re not ready
• What to focus on instead to create sustainable, compounding visibility
• The content strategy that builds depth, trust, and loyalty (not just views)
• How to re-engage your current audience so new followers actually convert
• The difference between a viral moment and true momentum
• Action steps to make visibility work for you (not against you)
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE WANTING TO INCREASE YOUR SALES, BUILD A BUSINESS THAT LASTS DECADES, & BUILD CUSTOMER RETENTION GOING IN TO 2026
If you’re tired of constantly chasing new customers through ads, PR, and influencer marketing (only to watch them disappear after one purchase) this episode is for you.
I’m breaking down why community is the single most important factor in retention, loyalty, and long term growth, and how to build one that turns buyers into advocates who stick around, spend more, and share your brand FOR you.
What You’ll Learn in This Episode:
• Why community led brands outperform transaction based businesses
• The hidden cost of chasing visibility without connection
• How to transform one time buyers into loyal, repeat customers
• The 3 pillars of community that every brand needs to grow and retain loyal customers
• Simple, scalable ways to start building your brand community now
• Why authenticity and storytelling will outperform algorithms in 2026
• How community fuels retention, referrals, and higher average order value
• What shifting consumer behavior means for founders right now
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE WANTING TO IMPROVE OR START AN EMAIL MARKETING STRATEGY FOR YOUR CONSUMER BRAND
Email marketing isn’t optional anymore, it’s essential. If you’re relying only on social media to drive sales, you’re leaving money (and loyal customers) on the table.
In this episode, I’m breaking down the two types of emails every product based business needs. How to use them to convert browsers into buyers, nurture repeat customers, and finally sell without feeling “salesy”.
What You’ll Learn in This Episode:
• The two email types that drive sales and build connection
• Why email marketing is still the highest ROI channel for product based brands
• The biggest mistake most founders make with email (and how to fix it fast)
• How funnels automate sales while you sleep
• The essential emails every business needs
• How to use broadcast emails to nurture, connect, and convert your community
• What separates a “template” email from one that actually converts
• Why strategy, timing, and tone matter more than fancy design
• How to balance automation with authenticity so your customers feel seen
• Action steps to optimize, personalize, and finally make your emails profitable
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE RUNNING BLACK FRIDAY PROMOS & YOU WANT TO ENSURE YOUT CAPITALIZE ON THEM
In this episode, I’m walking you through my personal Black Friday playbook. The exact checklist I use with my clients to make sure no sales opportunity slips through the cracks.
Whether you already have a solid plan or you’re still piecing it together, this episode will help you tighten every last detail so you can boost sales, simplify your systems, and actually enjoy the weekend without stress.
What You’ll Learn in This Episode:
• The 6 key areas to audit before Black Friday to maximize results
• How to simplify website navigation and mobile design to make buying effortless
• Small policy updates that build trust: shipping cutoffs, returns, and FAQs
• How to optimize abandoned cart and post purchase emails to drive repeat sales
• Smart systems for forecasting inventory and prepping packaging before the rush
• Ways to use bundles and upsells to increase average order value without deep discounting
• The ideal email and social cadence to stay visible through the noisiest weekend of the year
• The tech details that make or break your Black Friday weekend
• How to extend momentum beyond Cyber Monday and sustain Q4 growth
• Key founder habits to prevent burnout and celebrate progress along the way
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT A CASE STUDY OF THE BIGGEST BRANDS IN THE WORLD: APPLE
Apple remains the most valuable brand in the world, but cracks are starting to show. After the release of the iPhone 17, customer excitement dropped, and critics started asking: has Apple stopped innovating?
In this episode, I unpack what’s really happening behind the scenes. How Apple’s slowed innovation, predictable launch cycles, and powerful community ecosystem are reshaping its brand identity. You’ll hear what small businesses can learn from Apple’s strategy (and what mistakes to avoid) to build deeper loyalty and longer term growth.
What You’ll Learn in This Episode:
• The real difference between innovation & iteration and why customers can feel the gap
• How Apple’s yearly launch routine is backfiring and what that means for your release strategy
• What Apple’s community loyalty teaches us about brand retention
• How to build connection and consistency without betraying your unique value proposition
• The hidden lesson behind Apple’s slowdown that every founder should pay attention to
• The biggest risks of losing consumer trust and how to rebuild it before it costs you
• A framework to evaluate your own brand positioning before your audience loses interest
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE WONDERING WHAT HABITS YOU HAVE TO EMBODY TO BECOME A MILLIONAIRE
In this episode, we’re breaking down the daily decisions, mindset shifts, and disciplines that turn ambitious entrepreneurs into million dollar leaders. From how they manage their time and money to how they think, plan, and lead. You’ll learn what truly drives lasting success.
If you’re ready to step into the mindset and habits of the 1%, this conversation will show you where to start.
What You’ll Learn in This Episode:
• The key habits that separate the top 1% of entrepreneurs from everyone else
• Why time management (not talent) determines how far you’ll go
• How to prioritize the tasks that actually create revenue and impact
• The mindset shifts that help you act like the 1% before you become the 1%
• The role of self education and why the wealthiest people never stop learning
• How the top performers view money, risk, and investing
• The power of relationships and why your network is one of your greatest assets
• Why health, rest, and energy are directly linked to your income
• How to think long term and plan like a CEO, not a scrappy entrepreneur
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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