In this podcast episode, Dr. Angela Schill and Dr. Jonathan H. Westover talk with Ali Cox about lessons in leadership. Ali Cox is an agriculture and food ingredient marketing visionary and founder of Noble West, an award-winning marketing consultancy that specializes in the entire agricultural ecosystem. From fresh produce and nuts to dairy and ag Tech, Noble West works in all aspects of agriculture. As a fifth generation farmer, Cox returned home to California’s Central Valley in 2007 with the singular goal of making world-class marketing services available to the abundance of farmers and growers in the area. A fierce advocate for farmers, Ali’s blend of a deep personal connection to the land and business acumen has made her a highly sought after strategist by her clients. With an eye on the future of farming and the climate crisis, Cox regularly consults with her clients on upcycling, regenerative water use, and hydroponic & organic farming practices. Cox was a walk-on rower at the University of San Diego and went on to win a Silver Medal in the 2004 Olympic Games in Athens. A Turlock native, she is a graduate of Turlock Senior High School and University of San Diego where she majored in Communications and minored in business. She happily purchased her childhood home where she resides with husband Tony and their two sons. https://wearenoblewest.com/ideas/10-lessons-in-leadership-from-an-olympic-medalist