Check out LiveGood, where top-tier wellness products meet unbeatable prices: https://www.livegood.com/Podcast Welcome to another episode of the Business Leaders of America Podcast. In this episode, I sit down with JJ Birden, a former NFL wide receiver, motivational keynote speaker, and founder of Team X 88 Inc. JJ overcame incredible odds to play nine seasons in the NFL as one of the smallest players on the field, catching passes from legends like Joe Montana and competing against stars like Deion Sanders. That journey shaped the mindset, discipline, and leadership principles he now shares with audiences around the world. During our conversation, JJ talks about the mindset that allowed him to defy expectations, his “Beat The Coverage” framework and how it applies to business and leadership, and practical strategies leaders can use to help their teams perform under pressure and stay focused through challenges. We also explore how he integrates physical, mental, and financial wellness into long-term performance and personal growth. If you’re interested in leadership, high performance under pressure, and turning opportunities into results, this episode is packed with insights you won’t want to miss. Notable Awards and Recognitions • Founder of Team X 88 Inc., a company focused on helping individuals live healthier, more balanced lives physically, mentally, and financially. • Former NFL wide receiver who played nine seasons despite being one of the smallest players in league history at 5’10” and 157 pounds, consistently defying the odds. • Author of When Opportunity Knocks: 8 Surefire Ways to Take Advantage, a guide for achieving excellence and seizing opportunities. • Motivational keynote speaker who has delivered over 175 presentations for Fortune 500 companies, including MassMutual, Bank of America, Hershey’s, Orangetheory Fitness, Aflac, and O’Reilly Auto Parts. • Inducted into the University of Oregon Athletics Hall of Fame. How to connect with JJ Birden • https://www.linkedin.com/in/jjbirden/ • https://www.jjbirden.com/ • https://www.instagram.com/jjbirden • https://x.com/jjbirden Show Notes [1:37] JJ explaining the mindset that allowed him to overcome being overlooked in high school, enter the NFL as one of the smallest players, and sustain a nine-year career by consistently defying the odds. [4:18] How competing alongside and against NFL legends like Joe Montana and Deion Sanders shaped his approach to preparation, discipline, and personal performance at the highest level. [6:32] Practical strategies leaders can use to help their teams perform under pressure, stay focused amid distractions, and consistently execute at a high level. [9:14] The “Beat The Coverage” framework and how its principles translate into business—helping teams rise above obstacles, adapt under pressure, and execute with consistency. [16:43] Why a holistic approach to health, physical, mental, and financial, is at the core of Team X 88 Inc., and why integrating all three areas is essential for long-term wellbeing and performance. [19:03] Highlighting key principles from When Opportunity Knocks and explaining how people can apply those strategies to recognize, prepare for, and seize opportunities in their everyday lives. [25:01] How listeners can connect, learn more about speaking engagements, and pick up a copy of When Opportunity Knocks. [26:30] JJ shares the one piece of advice that he’d give his younger self before stepping onto an NFL field for the first time. Learn more about your ad choices. Visit megaphone.fm/adchoices