This story was originally published on HackerNoon at: https://hackernoon.com/the-death-of-persuasion-why-future-marketers-must-master-psychological-warfare.
AI ads bypass logic and target the psyche. A strategist's view on how persuasion has evolved into psychological warfare in modern marketing.
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Marketers no longer compete with one another for rational attention. Instead, they compete with the infinite scroll. TikTok, Instagram, YouTube are engineered to hack dopamine itself. In this terrain, the marketer who clings to persuasion will lose to the one who understands psychological warfare.