In this episode of the BuzzStream podcast, host Vince Nero welcomes Greg Heilers, co-founder of Jolly SEO, to discuss the intricacies of using HARO (Help a Reporter Out) and similar platforms to build great links and coverage.
Greg shares valuable tips on quality checks, dealing with fake experts, and cutting through the noise in an increasingly competitive landscape.
⏰ Timestamps
00:00 Intro
00:42 Meet Greg Heilers: Co-Founder of Jolly SEO
01:09 Understanding HARO and Pitching Platforms
02:03 Client Prerequisites for Successful Pitching
04:32 Exploring Various Quote Platforms
08:13 Direct Outreach and Digital PR Strategies
9:12 Proactive Pitching
11:01 Quality Checks
14:33 Evaluating Opportunities
18:40 More on Quality Checks
22:28 Challenges
25:35 The Fake Expert Problem
30:42 Tips for the Perfect Pitch
36:29 Reaching out on Behalf of a Client vs Direct
38:58 Navigating Client Timelines
40:36 The Future of HARO Type Outreach
📩 Check out JollySEO: https://www.jollyseo.com
🌐 Learn more about BuzzStream: https://www.buzzstream.com
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