Unlock the secret to combining SEO, PR, and content in the AI era!
Tamara Sykes joins us to explore how brands stay visible, trusted, and discovered in today’s landscape.
In this episode, BuzzStream’s Vince Nero sits down with Tamara Sykes (Head of Client Strategy, Stacker) to explore how the boundaries between SEO, PR, and content are blurring.
We cover how traditional roles are changing, how those teams can work better together, and what smaller organisations need to do to stay aligned and effective.
You’ll also learn:
- Why SEO and PR teams must speak the same language and work toward one “visibility” goal
- How content teams can prioritise and adjust their roadmap using signals from PR and SEO
- Practical advice for smaller businesses (or agencies) with limited resources on keeping SEO, PR and content efforts aligned
And much more.
⏰ Timestamps:
00:00 Intro
00:17 The Changing Landscape of SEO and AI's Impact
01:07 Understanding the Overlap Between SEO, PR, and Content
01:50 The Role of Discoverability and Visibility in AI
03:13 Traditional vs. Digital PR in the AI Era
04:12 The Importance of Collaboration Between SEO and PR
05:23 Challenges and Solutions in PR and SEO Collaboration
06:22 Insights from the State of Digital PR Study
08:56 Aligning PR, SEO, and Content Strategies
09:18 The Role of Data in PR and SEO Collaboration
12:28 Content Strategy and Prioritization
16:21 Flexibility in Planning and Adapting Strategies
20:12 Navigating Industry-Specific Challenges
22:08 The Importance of Flexibility and Communication
23:04 Dealing with Internal Red Tape
24:22 Aligning Goals Across Teams
28:13 Simplifying Strategies for Small Businesses
31:18 Measuring Impact and Success
33:24 Final Thoughts and Contact Information
Links mentioned in the video:
