YouGov has published thousands of surveys—so what separates the ones that break through from the ones that don’t?
In this episode of the BuzzStream podcast, host Vince Nero interviews Brian Reitz, Senior Marketing Manager at YouGov, to discuss the intricacies of survey design and the factors that make surveys newsworthy.
They explore the internal processes at YouGov for determining survey topics, the importance of brainstorming, and the balance between timely and emotional content and much more.
⏰ Timestamps
00:00 – Introduction
05:10 – How YouGov chooses survey topics
10:28 – SEO vs. news value: Should search demand shape survey strategy?
18:22 – What actually drives coverage (emotion, simplicity & authority)
27:31 – Demographics, negativity & common survey PR mistakes
37:28 – Real survey example + final advice for PRs running surveys
🔗 Links and Resources