It's about what sparks that talk. That's the key to successful survey ideation.
In this episode of the BuzzStream Podcast, host Vince Nero interviews Rick Maughan, head of content at Talker Research.
They discuss the intricacies of survey ideation, the importance of collaboration in research, and how to make seemingly boring topics engaging.
⏰ Time stamps
00:00 - Introduction
02:28 - The Ideation Process for Surveys
08:11 - Making Boring Industries Interesting
10:55 - The Importance of Human Stories in Data
16:08 - The Role of Methodology and Sample Size
23:02 - Understanding Sample Sizes and Statistical Significance
27:46 - Building a Narrative Around Data
35:44 - Creative Approaches to Data Analysis
🔗 Links and Resources Mentioned