We’re diving into Ahrefs’ huge new study on AI and brand visibility — they looked at 75,000 brands to see how often they get mentioned in AI tools, and what that means for SEO and digital PR.

If you want to know where brand visibility is headed in the AI era, this one’s packed with insights you don’t want to miss.

⏰Time stamps

00:00 - Intro

00:18 - Overview of the Ahrefs Study

01:47 - Inspiration Behind the Study

05:54 - Key Findings and Surprises

10:09 - Building a Brand vs. Building Mentions

12:28 - Strategies for Brand Building

18:00 - The Role of Links in AI Overviews

19:24 - Sentiment and Quality of Mentions

22:03 - Optimizing for AI vs. Traditional Search

24:17 - Final Thoughts and Takeaways

Check out the full study from Ahrefs here: https://ahrefs.com/blog/ai-overview-brand-correlation

Check out Buzzstream here: https://www.buzzstream.com