In this episode of the BuzzStream podcast, Vince Nero interviews Chloe Osansami, head of digital PR at Aira, to discuss the intricacies of conducting a digital PR audit.
Chloe shares her approach to understanding new clients, the importance of competitor analysis, and how SEO metrics are crucial to shaping PR strategies.
⏰ Timestamps:
00:00 - Intro
01:12 - Understanding the Client and Competitors
03:54 - The Role of SEO in Digital PR
07:06 - Tools for Digital PR Audits
11:49 - Quantifying Relevance in Backlinks
13:48 - Client Collaboration in Strategy Development
20:53 - Evolving Audit Strategies
25:37 - Using Existing Content for PR
29:31 - Ongoing Audit Processes
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