Thinking of ways to boost your brand? Have you considered hosting your own conference or event?
In this episode, Vince Nero interviews Rich Brooks, the president of Flyte New Media, discussing the Agents of Change Conference and the importance of events in digital marketing.
Rich shares insights on lead generation, the challenges of event planning, and the balance between promoting one's brand and providing value to the audience. He emphasizes the significance of human connections in a digital age and how podcasts can complement event promotion.
00:00 Intro
01:32 The Agents of Change Conference: Origins and Purpose
05:24 The Benefits of Hosting Events for Branding and Lead Generation
08:36 Key Considerations for Organizing Your Own Event
11:49 Balancing Brand Promotion with Audience Engagement
15:24 Marketing Your Event: Strategies for Success
17:50 Choosing Speakers: The Art of Curation
23:05 Virtual vs. In-Person Events: Making the Right Choice
25:43 The Role of Podcasts in Event Promotion
29:10 The Importance of Human Connections in a Digital Age
https://www.theagentsofchange.com/