In this episode of the BuzzStream podcast, host Vince Nero is joined by Madeleine Dykes, head of digital PR at Rise at Seven, to discuss all things reactive PR in the US.

Madeleine shares insights on the importance of staying current with news, strategies to pitch expert commentary, the differences between UK and US media landscapes, and how to use reactive PR to build relationships with journalists.

⏰ Timestamps:

• 00:00 – Intro
• 01:07 – Daily Routine in Reactive PR
• 03:32 – Finding Hooks and Trends
• 05:17 – Pitching Commentary and Expert Opinions
• 08:05 – Creating Full-Fledged Stories
• 11:52 – Building Relationships with Journalists
• 21:57 – Differences Between UK and US Reactive PR

🔗 Check out all links here:
https://riseatseven.com/
https://www.buzzstream.com
https://www.linkedin.com/in/madeleine-hennessy-dykes/

If you want to learn more about how to master reactive PR, check out our post: https://www.buzzstream.com/blog/reactive-pr/