Wondering how to pitch journalists to get coverage?
Why not ask someone who runs comms for one of the leading media databases?
In this episode of the BuzzStream Podcast, host Vince Nero speaks with Linda Zebian, VP of Communications at Muckrack, about the evolving landscape of journalism and public relations.
They discuss the increasing number of pitches journalists receive, the challenges faced by the media industry, and the importance of relevant pitching.
Linda emphasizes the need for PR professionals to build trust and relationships with journalists, rather than just focusing on quantity.
⏰ Time stamps
00:00 - Intro
00:52 - State of Journalism: The Influx of Pitches
09:47 - State of PR: Relevance in Pitches
12:12 - Building Relationships in PR
22:28 - AI's Impact on Journalism and PR Strategies
27:58 - The Future of PR: Embracing New Opportunities
🔗 The links