In this episode of the BuzzStream Podcast, host Vince Nero welcomes back Will Hobson, VP of PR at Rise at Seven, to discuss the differences between UK and US digital PR.
Their conversation was about the current state of digital PR, including the impact of recent SEO updates and the increasing importance of AI in the industry.
Will shares insights from his year in the US market, highlighting the need for compelling stories and the potential for digital PR to evolve beyond just link building.
⏰ Time Stamps
00:00 Intro
00:48 Differences Between UK and US Digital PR
02:23 Challenges and Opportunities in US Digital PR
05:07 Creative Storytelling in PR
10:43 Learning from the US Market
13:08 Adapting to SEO Changes and AI
14:51 Collaborative Campaign Strategies
18:20 Journalism Trends and PR Myths
20:34 The Importance of Melody in Storytelling
21:06 Identifying a Good Story
21:55 Effective Strategies in the US Market
24:02 Regional and Local Outreach Tactics
26:04 Balancing National and Local SEO
31:16 The Role of Expert Commentary
33:41 The Influence of TikTok and Short-Form Content
35:23 Emerging Platforms and Future Trends
36:53 Final Thoughts and Closing Remarks🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/