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Calligraphy Unscripted
Christy Toney
23 episodes
1 week ago
The Calligraphy Unscripted podcast, hosted by Christy Toney, offers bite sized discussions dedicated to all things calligraphy & lettering with a focus on brand building, business tips & mindset advice.
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Visual Arts
Arts
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All content for Calligraphy Unscripted is the property of Christy Toney and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Calligraphy Unscripted podcast, hosted by Christy Toney, offers bite sized discussions dedicated to all things calligraphy & lettering with a focus on brand building, business tips & mindset advice.
Show more...
Visual Arts
Arts
Episodes (20/23)
Calligraphy Unscripted
Stumbling Into 2024 with a Clean Studio & Fresh Perspective

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct

Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct

Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d

Amazon Must Haves:

👉🏽 https://www.amazon.com/shop/calligraphybyct?isPublicView=true

-----------------------------

I have been gone so very long many of you may have become convinced that I was done. I was really just buried under a ton of supplies and things that I had abnormal, sentimental attachments to.


Topics covered:

  • The power of letting go
  • Strategically organizing for creativity
  • The great inkwell cleanup
  • Confronting hoarding tendencies


My passion for the hand lettered arts is being rekindled through this major purging and I encourage you to make some tough decisions as well!


Email me at: CalligraphyUnscriptedQA@gmail.com with comments about this episode and ideas for future episodes.


Show more...
1 year ago
21 minutes 10 seconds

Calligraphy Unscripted
Ink and I Do's: Navigating Engagement Season in Calligraphy

It's engagement season and this episode should serve as a bit of a homework assignment for you as we get ready to receive inquiries from both industry pros and potential clients/couples.

I go over:

  • Websites and Social Media
  • Marketing and Promotion
  • Networking (Also check out episode #14 re: referrals)
  • Responsiveness
  • Contracts

Email the mailbag at: calligraphyunscriptedQA@gmail.com with questions/comments and suggestions for future episodes!

-----------------------------

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct


Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct


Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d


Amazon Must Haves:

👉🏽 https://www.amazon.com/shop/calligraphybyct?isPublicView=true


Show more...
1 year ago
31 minutes 47 seconds

Calligraphy Unscripted
Managing Expectations During the Holiday Rush

Its that time of year and the stress and pressure is only going to increase on us calligraphers which is why I wanted to do an episode dedicated to keeping our sanity...


5 things to keep our eyes on:

  • Holiday Deliverable Checklist
  • Time Management
  • Dealing with Overwhelm
  • Inspo for Newbies
  • Embracing the Season's Spirit

---------------

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct

Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct

Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d

Amazon Must Haves:

👉🏽 https://www.amazon.com/shop/calligraphybyct?isPublicView=true

Show more...
1 year ago
14 minutes 14 seconds

Calligraphy Unscripted
Calligrapher’s Countdown: Quick 4Q Marketing Strategies That Work

I hope everyone had a wonderful Thanksgiving. I thought it would be appropriate to hone in on this fleeting shopping season and assure you that there is STILL time to create awareness regarding something you'd like to offer this season.

I go over 4 areas:

  1. Understanding Your Unique Position
  2. Simple Yet Effective Marketing Strategies for the Non-Expert
  3. Create a Sense of Urgency and Exclusivity
  4. Mindset and Motivation

Send me questions and episode suggestions to the podcast mailbag: CalligraphyUnscriptedQA@gmail.com

-----------------------

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct


Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct


Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d


Amazon Must Haves:

👉🏽 https://www.amazon.com/shop/calligraphybyct?isPublicView=true

Show more...
1 year ago
16 minutes 31 seconds

Calligraphy Unscripted
Where Have I Been & Ways You Can Improve This Offseason

Heey... How y'all doing? I took an unannounced but very much needed midseason break, or should I say end of season break?


Today in episode 19 I talk all about improving your craft. Is there something you feel pulled towards? How exactly can you find another discipline to dive into? Should you add this new skill to your service offerings or is this just for your own fulfillment?


So much to unpack and I'm so sorry I left you guys for so long. Please enjoy the episode and email me at CalligraphyUnscriptedQA@gmail.com with questions or episode suggestions!


Links mentioned in the show:

Calligraphy Guild List by Calligrafile

https://calligrafile.com/guilds-conferences-museums


A Few Unique Online Resources to get lost in

https://masgrimes.com/archive/zanerian-manual

https://archive.org/details/systemofeasylett00cromrich/page/n15/mode/2up

https://pennavolans.com/

https://calligraphypen.wordpress.com/


Calligraphy live and pre-recorded workshop links

https://www.calligraphybyct.com/s/calligraphyeducationresources.pdf


TikTok on Half Price Books

https://www.tiktok.com/@calligraphybyct/video/7288770245832117550

--------------------------------

👉🏽 https://pensight.com/x/calligraphybyct


Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct


Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d


Amazon Must Haves:

👉🏽 https://www.amazon.com/shop/calligraphybyct?isPublicView=true


Show more...
2 years ago
16 minutes 15 seconds

Calligraphy Unscripted
What I've Learned Pivoting from Client Chasing to Community Building

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct


Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct


Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d


I've learned so much in my pivot and I wanted to share 1. Where the desire to pivot came from 2. How COVID impacted me and 3. What my audience is now teaching me...


Please email me show ideas or any feedback to my NEW podcast mailbag: CalligraphyUnscriptedQA@gmail.com


I'll be back next week, happy 4Q!

Show more...
2 years ago
17 minutes 54 seconds

Calligraphy Unscripted
10 Questions to Clarify Your Calligraphy Vision

This episode is a GREAT way to probe and evaluate your business and a good time to do it for the first time or revisit is 1Q and 4Q.


The Questions:

  1. Why did you start calligraphy?
  2. What makes your style unique?
  3. Who is your target audience or client?
  4. What are your long-term goals?
  5. What are the values behind your work?
  6. How do you deal with comparison or imposter syndrome?
  7. What is your preferred medium and why?
  8. What courses, classes, or skills do you want to pursue?
  9. How do you measure success in your craft?
  10. Who inspires you?


Email me with questions and ideas for future episodes!

CalligraphyUnscriptedQA@gmail.com


**If you need further guidance, download resources from my Pensight page or consider joining my Patreon.**


Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct


Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct


Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d






Show more...
2 years ago
16 minutes 35 seconds

Calligraphy Unscripted
Unscripted Moments: Why Your Passion Needs Pause

Ahh, the Labor Day episode! The labor force in the U.S. is celebrated today and what BETTER way to acknowledge this important holiday than to pause and get some rest?


I talk about 5 areas I consider when developing and refining my plan for a work/life balance:

  • Number 1: The Double-Edged Sword of Turning Passion Into Work
  • Number 2: The Hustle Culture
  • Number 3: The Social Media Paradox
  • Number 4: Realistic Ways to Not Glorify Hustle Culture
  • Number 5: Celebrating Labor Day as a Freelancer/Calligraphy Artist


Become a Patron!

https://www.patreon.com/calligraphybyct


Email me at my brand new mailbag!

I'd love to hear about your work/life balance hacks and also feel free to send me any feedback or requests for future episodes!

CalligraphyUnscriptedQA@gmail.com


Thanks for listening and I'll be back next week! --ct

Show more...
2 years ago
15 minutes 9 seconds

Calligraphy Unscripted
The Price is the Price: A Deep Dive Into Calligraphy Pricing

Welcome to episode 15. I focus on pricing for your calligraphy services inside this episode.

If providing costs for your calligraphy makes you more uncomfortable than simply executing your art, this episode is for you.


I talk about clearly communicating your brand story, considering what your market can bear, being ok with rejection and establishing special pricing for vendor partners that are likely funneling business your way all wedding season.


Here is a link to the FIRST wedding seating chart I ever did back in 2013 for a photoshoot... I made reference to it inside this episode!

http://www.calligraphybyct.com/s/Screen-Shot-2023-08-31-at-90214-AM.png


Thanks for listening and I'll be back next week!

------------------------------------

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct


Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct


Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d

Show more...
2 years ago
24 minutes 34 seconds

Calligraphy Unscripted
Referrals Revealed: The Calligrapher's Guide to Getting More Work

This episode is a deep dive into referrals. How to get them, how to respond to them and actionable tips on how to build a referral network.


  1. Understand the Calligraphy Referral Landscape
  2. Strategies to Boost Referrals
  3. Etiquette of Referrals
  4. Putting Pride Aside
  5. Gratitude: Beyond the Thank You


Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct


Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct


Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d



Show more...
2 years ago
15 minutes 17 seconds

Calligraphy Unscripted
From Pen to Purpose: Exploring my “WHY”

This episode is all about my "Why". Why do I do calligraphy year after year? I hope that the things I bring up in this podcast episode will provoke you to think about your why which will in the more challenging times in our industry will prove to be your north star!


Please enjoy episode TWELVE, thanks for listening and don't forget to subscribe wherever you like to listen to podcasts!

--ct

-----------------------------

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct


Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct


Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d

Show more...
2 years ago
11 minutes 31 seconds

Calligraphy Unscripted
I Have A Theme: How I Approach Themed Weddings and Events

Thanks for listening... This episode is all about how I approach themed weddings and special events. If you are shying away from these kinds of events, I'm hoping that you will change your perspective after hearing this podcast.


Examples:

https://www.instagram.com/reel/CehXyVAj4I5/

https://www.instagram.com/reel/CZ14B9Hv7z_/


Theme Reference:

http://www.calligraphybyct.com/s/Theme-Example.pdf


-----------------------------------------------------------------

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct


Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct


Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d



Show more...
2 years ago
19 minutes 41 seconds

Calligraphy Unscripted
You vs. You: Are You Your Own Worst Critic?

This episode is important for all of our personal development. The more dissatisfied I am with my work and the more I seek to refine my offerings, the better I'll be at calligraphy and hand lettering.


Here is an excerpt from my ebook: "How to Letter Mirrors" and it shows the progression of some of my lettering and how visually it evolved:

http://www.calligraphybyct.com/s/page10.pdf


I share 5 best practices for self critiquing work in this episode and I go further in my paid resource Improving Your Calligraphy Signage - Tips and Best Practices: https://pensight.com/x/calligraphybyct/new-digital-item/bdd0c628-9fd3-492c-861f-836a3e8bfae3


I also share 99+ FREE tips (all targeted on helping you letter) on my IG highlight simply named "Tips":

https://www.instagram.com/stories/highlights/17857405615413929/


---------------------------------------

Other resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct


Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct


Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d



Show more...
2 years ago
15 minutes 37 seconds

Calligraphy Unscripted
The Perfect Drop-Off: Proven Methods for Successful Signage Delivery

This episode was inspired by the sheer volume of signage that I had to drop off to an event on Sunday. Its easy to make errors and there are some ways to mitigate pitfalls and enjoy success...


My poor sign from last year:

https://www.calligraphybyct.com/s/IMG_5187.PNG

Free signage delivery checklist:

http://www.calligraphybyct.com/s/signagechecklist.pdf


Thanks for listening!

--ct


-----------------

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct


Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct


Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d

Show more...
2 years ago
17 minutes 42 seconds

Calligraphy Unscripted
IAMPETH intro: How to Make This Conference Work For You

The annual IAMPETH (International Association of Master Penmen, Engrossers and Teachers of Handwriting) conference is in Scranton, PA this year (starts 7/17/23) and I wanted to share some of my own "not-so-obvious" hacks on how to get the most out of what can be a pretty breathtaking and wondrous experience for a calligrapher. Highly recommend you attend at least once!


Link to IAMPETH membership: https://www.iampeth.com/membership


Link to some great IAMPETH guide sheets: https://www.iampeth.com/collection/guide-sheets


Review of shared hacks:

  • Showing Discipline Inside the Marketplace
  • Understand the Value of Networking
  • Making the Most of Your Classes
  • Explore ALL Activities
  • Document Your Experience Through IG Highlights


CORRECTION: I meant to say I-94, NOT I-65 to Milwaukee!

Until next week...

--ct


Show more...
2 years ago
13 minutes 4 seconds

Calligraphy Unscripted
5 Reasons I Begin Working On My 4Q Offerings in July

Now that social calligraphers are entering one of the busiest parts of wedding and event season, its typically time for me to take on another task... 4Q planning.


In this episode I share 5 reasons why I don't wait to begin working on and planning for 4Q! I'm also sharing some documents that will help you prepare if this is something that you'd like help with. Thanks for listening and I'll see you soon!


FREE RESOURCES:

Populated Calligrapher's Calendar (to give you a framework/some ideas):

http://www.calligraphybyct.com/s/calligraphersmarketingcalendar.pdf

Blank Calligrapher's Calendar:

http://www.calligraphybyct.com/s/BLANKCALLIGRAPHERCALENDAR2.pdf


PAID RESOURCE:

Detailed how to guide on how to prep for 4Q as a social calligrapher! This is the PERFECT time to grab...

https://pensight.com/x/calligraphybyct/new-digital-item/ea1df139-f44f-417d-a6a5-f8e166fc9982

Show more...
2 years ago
16 minutes 37 seconds

Calligraphy Unscripted
When Ink Meets Intelligence: Exploring AI and Calligraphy

Have you dipped a toe into AI tech yet? This podcast episode has been recorded with the hopes that you will finally give it a try, or if you are already using it, this episode will help you use it more effectively.


There are countless ways to use AI and as calligraphers we should take advantage of the enormous databank of information that this app is sitting on. I know I talked about scaling and marketing your business, but don't forget about more practical advice you can seek out. Think workshops and mindfulness to name a couple.


Its becoming harder and harder to capture and keep the attention of audiences that are inundated with information, tips, offers, etc. I encourage you to use AI to help you with developing strategies to get more eyeballs on your work and your brand, and it will also help you provide the value that they need.


Grab my Cheat Sheet

80+ Chat GPT Prompts for the Calligrapher




Show more...
2 years ago
13 minutes 27 seconds

Calligraphy Unscripted
Black Artists Who've Impacted Me and My Artistic Journey

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct


Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct


Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d


***DESCRIPTION***

Happy Juneteenth! Since the podcast drops on Mondays, I thought it would be nice to share with you how I've been impacted by a few black artists who have portrayed different kinds of artists striving for greatness against large odds. It was pretty exciting uncovering these memories and I hope you enjoy the episode...


I actually found free streaming options for all of these movies if you are interested:


Mahogany

https://vimeo.com/447884706


Fame

https://archive.org/details/fame-1980


Purple Rain

⁠https://vimeo.com/393075464⁠


Love Jones

https://www.dailymotion.com/video/x3e3a0n



Show more...
2 years ago
12 minutes 58 seconds

Calligraphy Unscripted
8 Ways to Monetize Your Calligraphy Talent

In today's episode I share EIGHT ways you can potentially monetize your calligraphy talent. Perhaps you already find some of your services nestled underneath one or more of these umbrellas/categories. Maybe some of these ideas will motivate you to add one or more of these items to your offerings. Either way, please enjoy the episode and feel free to reach out to me with anything I've missed.


Items I discussed in this episode:

Great Engraving ebook

Link to calligraphy monetization list

Dremel tool (if thinking about getting into engraving)

-------------------------------------------

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct


Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct


Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d

Show more...
2 years ago
18 minutes 1 second

Calligraphy Unscripted
3 Ways to Get Up Off the Mat

In this episode I go over 3 actionable ways for you to get up off the mat after you've experienced a catastrophic failure in your calligraphy business.

I share a story that happened a little over a decade ago where I was pretty demoralized and I want to talk about ways to bounce back!


I have a resource that will help you learn how to manage client expectations that you can find here: https://pensight.com/x/calligraphybyct/new-digital-item/6b41c852-4e96-405b-9786-105ee0d609b9


Also, I'm almost sure that this is the resource I used to learn how to do acanthus leaves for this project. "The Calligraphy Pen" blog is one of THE oldest online and is actually a wonderful resource, please take the time to go through it, very informative!

https://calligraphypen.wordpress.com/2009/04/16/calligraphy-design-acanthus-leaves/



Show more...
2 years ago
11 minutes 18 seconds

Calligraphy Unscripted
The Calligraphy Unscripted podcast, hosted by Christy Toney, offers bite sized discussions dedicated to all things calligraphy & lettering with a focus on brand building, business tips & mindset advice.