Have a question, comment, idea or suggestion? Send us a text. What if the political consulting industry isn't the competitive free market everyone assumes it is? Jordan Lieberman, CEO of Powers Interactive, analyzed over 54 million federal campaign transactions to reveal the hidden architecture of political consulting. In this episode, Jordan shares eye-opening findings about vendor survival rates, the power of alumni networks, and why 93% of consultants don't make it a decade in the business...
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Have a question, comment, idea or suggestion? Send us a text. What if the political consulting industry isn't the competitive free market everyone assumes it is? Jordan Lieberman, CEO of Powers Interactive, analyzed over 54 million federal campaign transactions to reveal the hidden architecture of political consulting. In this episode, Jordan shares eye-opening findings about vendor survival rates, the power of alumni networks, and why 93% of consultants don't make it a decade in the business...
Influencer Marketing in Political Campaigns – Courtney Weaver (IMGE)
Campaign Trend Podcast
22 minutes
5 months ago
Influencer Marketing in Political Campaigns – Courtney Weaver (IMGE)
Courtney Weaver, Executive VP at IMGE, cuts through the hype around influencer marketing in political campaigns. Discover why influencers aren't just celebrities with massive followings - they're trusted voices like teachers, veterans, and mom bloggers who've built authentic relationships with niche audiences. In this conversation with host Eric Wilson, learn practical strategies for incorporating user-generated content into your paid media mix, why you can't skip traditional digital advertis...
Campaign Trend Podcast
Have a question, comment, idea or suggestion? Send us a text. What if the political consulting industry isn't the competitive free market everyone assumes it is? Jordan Lieberman, CEO of Powers Interactive, analyzed over 54 million federal campaign transactions to reveal the hidden architecture of political consulting. In this episode, Jordan shares eye-opening findings about vendor survival rates, the power of alumni networks, and why 93% of consultants don't make it a decade in the business...
