Have a question, comment, idea or suggestion? Send us a text. What if the political consulting industry isn't the competitive free market everyone assumes it is? Jordan Lieberman, CEO of Powers Interactive, analyzed over 54 million federal campaign transactions to reveal the hidden architecture of political consulting. In this episode, Jordan shares eye-opening findings about vendor survival rates, the power of alumni networks, and why 93% of consultants don't make it a decade in the business...
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Have a question, comment, idea or suggestion? Send us a text. What if the political consulting industry isn't the competitive free market everyone assumes it is? Jordan Lieberman, CEO of Powers Interactive, analyzed over 54 million federal campaign transactions to reveal the hidden architecture of political consulting. In this episode, Jordan shares eye-opening findings about vendor survival rates, the power of alumni networks, and why 93% of consultants don't make it a decade in the business...
Navigating Complex Media Buys – Lara Aulestia (1060 Advisors)
Campaign Trend Podcast
21 minutes
7 months ago
Navigating Complex Media Buys – Lara Aulestia (1060 Advisors)
Lara Aulestia is founder and CEO of 1060 Advisors, a paid media strategy, planning and buying company serving the public affairs and political industry. She has an extensive background in political media buying with past roles at iHeartMedia, Resonate, Xandr, and Warner Media. In this episode we dig into the need to layer media buys across platforms to achieve our desired reach and frequency objectives. Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on...
Campaign Trend Podcast
Have a question, comment, idea or suggestion? Send us a text. What if the political consulting industry isn't the competitive free market everyone assumes it is? Jordan Lieberman, CEO of Powers Interactive, analyzed over 54 million federal campaign transactions to reveal the hidden architecture of political consulting. In this episode, Jordan shares eye-opening findings about vendor survival rates, the power of alumni networks, and why 93% of consultants don't make it a decade in the business...
