Have a question, comment, idea or suggestion? Send us a text. What if the political consulting industry isn't the competitive free market everyone assumes it is? Jordan Lieberman, CEO of Powers Interactive, analyzed over 54 million federal campaign transactions to reveal the hidden architecture of political consulting. In this episode, Jordan shares eye-opening findings about vendor survival rates, the power of alumni networks, and why 93% of consultants don't make it a decade in the business...
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Have a question, comment, idea or suggestion? Send us a text. What if the political consulting industry isn't the competitive free market everyone assumes it is? Jordan Lieberman, CEO of Powers Interactive, analyzed over 54 million federal campaign transactions to reveal the hidden architecture of political consulting. In this episode, Jordan shares eye-opening findings about vendor survival rates, the power of alumni networks, and why 93% of consultants don't make it a decade in the business...
The ROI of Political Design with Shane Helm (RightPixel)
Campaign Trend Podcast
25 minutes
4 months ago
The ROI of Political Design with Shane Helm (RightPixel)
How does visual design influence voter behavior and campaign effectiveness? In this episode of Campaign Trend, host Eric Wilson speaks with Shane Helm, founder of RightPixel, about the critical role of design in political campaigns. They explore why campaigns often shortchange the design process, the importance of designing for voters rather than candidates or spouses, and how red, white, and blue still outperform trendy color schemes with American audiences. The conversation covers measuring...
Campaign Trend Podcast
Have a question, comment, idea or suggestion? Send us a text. What if the political consulting industry isn't the competitive free market everyone assumes it is? Jordan Lieberman, CEO of Powers Interactive, analyzed over 54 million federal campaign transactions to reveal the hidden architecture of political consulting. In this episode, Jordan shares eye-opening findings about vendor survival rates, the power of alumni networks, and why 93% of consultants don't make it a decade in the business...
