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Capture and Connect - For Photographers
Janice Sullivan
76 episodes
3 days ago

🎙️ Welcome to the Capture and Connect Podcast! I'm Janice Sullivan, a landscape, nature and fine art photographer who built a global business licensing my work to businesses. Tuesday at 1:00 PM Eastern, I'm on YouTube to share what's really happening behind the scenes of my photography business. I also coach photographers to build their dream business. Let's take that dream and make it a reality. We'll chat about: wins, mistakes, and the strategies (game plans) helping me and my clients grow.

This is for photographers ready to turn their passion into profit—without fluff. This is the real deal here!

If you’re ready to capture more than just beautiful images—and actually connect to build a photography business follow Capture and Connect made just for you photographers that are driven and ready to live a life from passion.

Cheers,

Janice

Your photography coach

www.photobizmethod.com

P.S. If you want to find your images that will sell START HERE!

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Visual Arts
Arts,
Business,
Entrepreneurship
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All content for Capture and Connect - For Photographers is the property of Janice Sullivan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

🎙️ Welcome to the Capture and Connect Podcast! I'm Janice Sullivan, a landscape, nature and fine art photographer who built a global business licensing my work to businesses. Tuesday at 1:00 PM Eastern, I'm on YouTube to share what's really happening behind the scenes of my photography business. I also coach photographers to build their dream business. Let's take that dream and make it a reality. We'll chat about: wins, mistakes, and the strategies (game plans) helping me and my clients grow.

This is for photographers ready to turn their passion into profit—without fluff. This is the real deal here!

If you’re ready to capture more than just beautiful images—and actually connect to build a photography business follow Capture and Connect made just for you photographers that are driven and ready to live a life from passion.

Cheers,

Janice

Your photography coach

www.photobizmethod.com

P.S. If you want to find your images that will sell START HERE!

Show more...
Visual Arts
Arts,
Business,
Entrepreneurship
Episodes (20/76)
Capture and Connect - For Photographers
It’s a New Year So Let’s Prepare Your Photo Business - RAW | Ep 75

In this podcast, Janice Sullivan discusses the intricacies of running a professional photography business, focusing on setting and achieving goals, evaluating investments, and the importance of community support. She emphasizes the need for accountability and strategic planning to ensure success in the photography industry.

Takeaways

It's important to set clear goals for the year.

Evaluate your investments to ensure they align with your business objectives.

Having a separate business account is crucial for financial clarity.

Accountability can significantly enhance your chances of success.

Community support can provide valuable resources and encouragement.

Don't rush into decisions without proper evaluation.

Invest in tools that genuinely help your business grow.

Be open to adjusting your goals as circumstances change.

Consistency and time are key to building a successful business.

Engage with others in your field for inspiration and support.


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5 days ago
14 minutes 6 seconds

Capture and Connect - For Photographers
Happy Holidays Passion To Profit RAW - Ep 74

In this RAW podcast, Janice Sullivan discusses her journey as a photographer and creative coach, emphasizing the importance of taking breaks and exploring new creative avenues. She encourages photographers to pursue their passion and not be discouraged by naysayers, sharing her excitement for upcoming projects and the potential for turning passion into profit.

Takeaways

Janice Sullivan is a creative and business coach for photographers.

She emphasizes the importance of taking breaks to recharge creativity.

Podcasting serves as a platform for her to share ideas and encourage photographers.

Janice is excited about exploring iPhone editing during her vacation.

She believes in the potential of turning passion into profit.

The photography business is not just about making money; it's about continuous growth.

Janice aims to help photographers overcome negativity from naysayers.

She expresses gratitude to her listeners for their support.

The conversation highlights the importance of community in the photography world.

Janice is looking forward to exciting projects in the future.


00:00 Introduction to RAW and Photography Business

01:18 The Importance of Taking Breaks

02:39 Exploring New Creative Avenues

04:27 Encouragement for Aspiring Photographers

05:52 websitetogetfreebees.wav



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1 week ago
6 minutes 12 seconds

Capture and Connect - For Photographers
Photography Business Reset: Why Photographers Stay Scattered | Ep 73

In this episode, Janice Sullivan emphasizes the importance of reflection for photographers as they transition into a new year. She encourages listeners to celebrate their achievements, no matter how small, and to set intentions for growth in the upcoming year. Janice provides practical questions to guide this reflection and stresses the need for a strong foundation in their photography business to support future goals. The episode concludes with a reminder to take care of oneself during the holiday season and to keep creating.


Takeaways


Most photographers move into a new year without stopping to reflect.

We forget how much we've actually accomplished.

Reflection is a part of your business structure.

What made you proud this year?

The small wins matter.

What are you excited to grow in 2026?

None of that works without a strong foundation behind it.

What subjects truly call to you?

Your answers matter more than you think.

I hope you have a beautiful holiday season.


Sound Bites


"What made you proud this year?"

"The small wins matter."

"What subjects truly call to you?"


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1 week ago
11 minutes 7 seconds

Capture and Connect - For Photographers
How Photographers Take Time Off Without Losing Clients or Sales - My Simple Prep Plan | Ep 72

In this episode, Janice Sullivan discusses the challenges photographers face when trying to balance their passion with the demands of running a business. She emphasizes the importance of taking breaks to recharge creativity and avoid burnout. Janice shares her personal experiences and offers practical strategies for organizing tasks and preparing for time off, highlighting the need for effective time management and setting boundaries to maintain a healthy work-life balance.
Takeaways
Taking breaks is essential for creativity and productivity.

Organizational tools like Asana can help manage tasks effectively.

Setting boundaries is crucial to prevent burnout.

Pre-planning tasks before taking time off can reduce stress.

Rest should be considered a part of your business strategy.

Start with small breaks if you're not used to taking time off.

Communicate with clients about your availability during breaks.

Batching tasks can streamline your workflow.

Auto responders can help manage client expectations while you're away.

Your business can thrive even when you step away.
"I used to think the same thing."

"You need to think about yourself."

"You have to be honest with yourself."
Chapters
00:00 Overcoming Guilt in Photography Business

03:07 The Importance of Taking Breaks

05:49 Planning for Time Off

08:29 Preparing for a Vacation

11:38 The Necessity of Pausing

13:54 Final Thoughts and Encouragement




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3 weeks ago
14 minutes 18 seconds

Capture and Connect - For Photographers
The Truth Behind Every Photography Sale (RAW) | Ep 71

Summary


In this episode of Capture and Connect, Janice Sullivan discusses the intricacies of running a photography business, focusing on overcoming sales anxiety, the importance of building connections with clients, and creating urgency in sales. She shares personal experiences and insights on how to navigate the challenges of being a photographer while also managing the business side effectively. Janice emphasizes the need for continuous creativity and the importance of analyzing business performance to foster growth.


Takeaways


RAW is about sharing insider information on photography business.

Selling can feel uncomfortable, but it’s about offering value.

Building trust with clients is essential for sales.

Creating urgency can drive customer action.

Taking breaks from photography is okay; creativity will return.

Analyzing business performance is crucial for growth.

You can still sell old work while creating new pieces.

Engaging with clients through email is effective.

Exploring new creative directions can rejuvenate your passion.

Understanding your audience is key to successful marketing.


Sound Bites


"Selling doesn't feel like selling."

"You will pick it up again."

"You have to prep for burnout."


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1 month ago
18 minutes 9 seconds

Capture and Connect - For Photographers
How I Built My Photography Business (After Almost Giving Up) | Ep 70

🌿 Build Your Photo Biz With Me 👉 FREE Photo Biz Bootcamp https://www.photobizmethod.com/ccbiz-... 🔴 Are you a landscape or nature photographer trying to grow your photography business — but nothing seems to work?In this week’s Capture & Connect episode, I’m sharing the REAL story of how my photography business began… before social media, before hashtags, before “posting daily” ever existed.This is the honest version — the challenges, the breakthroughs, the mindset shifts, and the moment I almost quit photography for good.Inside this episode, you’ll learn:🌿 The biggest challenges photographers face when starting a business🌿 Why my early sales came from client connection, not posting🌿 How asking better questions changed everything🌿 Why photographers struggle with pricing, clarity, and confidence🌿 The missing foundation most photographers skip🌿 How I went from struggling artist to coaching photographers around the world🌿 Why understanding client needs helps you sell your photography🌿 How the CCBiz Method® was born — and why it worksIf you’ve ever felt:✨ “Maybe photography isn’t a real business anymore…”✨ “I’m overwhelmed and stuck.”✨ “Nothing I’m trying is working.”✨ “I don’t know how to find clients.”…this episode was made for you.Whether you’re new to the photography business or picking it back up after a long break, this conversation will help you get clarity, confidence, and direction again.If you're growing your photography business, this is your next step LIMITED TIME 👉 https://www.photobizmethod.com/ccbiz-... 👈🎙️ Capture & Connect 👉 “How I Built My Photography Business (After Almost Giving Up)”😎😎 J A N I C E 😎😎👉 "My mission is to help photographers connect with people through their art—so they can make a living doing what they love." Learn more about me and my coaching work at: https://www.photobizmethod.comCheers,Janice Sullivan | Capture and Connect Host

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1 month ago
17 minutes 37 seconds

Capture and Connect - For Photographers
If You Want to Grow Your Photography Business, You’ve Got to Make This One Shift | 69

🌿 Build Your Photo Biz With Me 👉 https://www.photobizmethod.com/ccbiz-...🔴 Before You Grow Your Photo Business… You Need to Hear This. Are you a landscape or nature photographer who feels like you’re meant for something more—but you’re not sure if you’re actually ready to grow your photo business?In this episode of Capture and Connect, Janice Sullivan (full-time fine art & nature photographer and creator of the CCBiz Method®) shares an honest, behind-the-scenes conversation about creative readiness, confidence, slowing down without disappearing, and reconnecting with the passion behind your photography.If you’ve ever wondered…✨ “Am I really ready for a photography business?”✨ “What if my creativity isn’t consistent enough?”✨ “What if I’m overwhelmed, too tired, or not posting enough?”✨ “Can I grow a photo business if I’m not technical or marketing-savvy?”…this episode was made for you.You’ll hear:🌿 Why creativity can’t be rushed (and why that’s a GOOD thing)🌿 How one photographer rediscovered her creativity after a long break🌿 Why your portfolio doesn’t need to be “matchy”—it needs to be meaningful🌿 What Janice learned from her own Flower Floods project🌿 The real meaning of “readiness” in your photography business🌿 How to slow down without vanishing and losing client trust🌿 Why the clients you want are already out there waiting🌿 How alignment turns into attraction in your photo businessWhether you’re just starting your photography business, or you’re trying to grow your photo business after years of being a hobbyist—this episode will give you clarity, permission to breathe, and the spark to believe in yourself again.✅ Join the Free CCBiz Bootcamp (Limited Time!)Learn how to align your art, your audience, and your photography business without losing your creative magic.➡️ https://www.photobizmethod.com/ccbiz-...Starts Tuesday, November 18 • 3 days • Limited replay window

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1 month ago
13 minutes 22 seconds

Capture and Connect - For Photographers
From Hobby to Profit: The Business Mistake Nature Photographers Make & How to Fix It | Ep 68

🌿 Build Your Photo Biz With Me for Free for A short Time 👉 https://www.photobizmethod.com/ccbiz-...🔴 Struggling to get paid what your photography is worth? Let’s fix that.In this episode of Capture & Connect, I’m sharing the #1 mistake photographers make when trying to turn their passion into profit — and how to avoid it.Too many talented photographers pour their savings into gear, editing tools, and workshops…but skip the one thing that actually builds a thriving business — strategy and guidance.🎧 In this conversation, you’ll learn how to:✅ Build a business strategy that connects your art with paying clients✅ Identify your unique value proposition — what makes you stand out✅ Handle rejection like a pro (it’s part of growth!)✅ Create your Blue Ocean — a business no one else can copy✅ Move from hobbyist to professional with confidenceI’ll share personal stories, lessons from other photographers, and actionable steps to help you design a business that reflects your creative purpose.You’ll walk away knowing that success in photography isn’t about having the fanciest camera — it’s about having the right plan, mindset, and drive to grow.✨ Join my FREE Bootcamp for nature, landscape and fine art photographers who are ready to stop guessing and start building their photography business:👉 https://www.photobizmethod.com/ccbiz-... 👈🎙️ Capture & Connect 👉 From Hobby to Profit: The Business Mistake Nature Photographers Make & How to Fix It😎😎 J A N I C E 😎😎👉 "My mission is to help photographers connect with people through their art—so they can make a living doing what they love." Learn more about me and my coaching work at: https://www.photobizmethod.com📌 It’s time to achieve success in your photography business by putting the right value on your photography work.Cheers,Janice Sullivan | Capture and Connect Host

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1 month ago
15 minutes 42 seconds

Capture and Connect - For Photographers
How to Scout Locations That Grow Your Photography Business | Ep 67

🌿 Build Your Photo Biz With Me 👉 https://www.photobizmethod.com/pick-i... 🔴 Today we talk about How to Scout Locations That Grow Your Photography Business. Let's do this!In this episode of Capture and Connect, Janice Sullivan discusses the essential practice of scouting for photographers. She emphasizes the importance of preparation, utilizing technology, and engaging with locals to discover hidden gems. Janice shares her personal experiences and insights on how to balance preparation with spontaneity, ensuring that photographers can capture unique perspectives rather than just following popular spots. The conversation highlights the significance of scouting as a creative process that enhances the quality of photography work.If you're growing your photography business, this is your next step 👉 https://www.photobizmethod.com/pick-i... 👈🎙️ Capture & Connect 👉 “Your Photography Deserves More: Let’s Talk About Scouting Strategy”😎😎 J A N I C E 😎😎👉 "My mission is to help photographers connect with people through their art—so they can make a living doing what they love." Learn more about me and my coaching work at: https://www.photobizmethod.comWhat We’ll Cover In This Video:✅ Too many photographers chase those tripod holes.✅ Scouting is truly about studying before you capture.✅ The first day is all about Discovery Day.✅ Utilizing technology can enhance your scouting experience.✅ Engaging with locals can reveal hidden gems.✅ Preparation and presence are key to successful photography.✅ It's never ever a waste of time to scout.✅ Ask yourself if you're finding your own perspective.✅ Using apps can streamline the scouting process.✅ Keep all your scouting information organized in one place.📌 It’s time to achieve success in your photography business by putting the right steps to photograph that gives value to your clients.Cheers,Janice Sullivan | Capture and Connect Host

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1 month ago
21 minutes 22 seconds

Capture and Connect - For Photographers
Why I Took a Break Photographers — and What a Billionaire in Sedona Taught Me About Burnout | Ep 66

In this episode of Capture and Connect, Janice Sullivan discusses the importance of taking breaks to combat burnout, drawing insights from a conversation with a billionaire in Sedona. She emphasizes that rest is essential for creativity and business sustainability, encouraging entrepreneurs to prioritize regeneration and communicate openly with their audience about their need for breaks.

Takeaways

Taking time off is not a weakness.

Entrepreneurs need to step away to come back stronger.

Rest is what keeps your art alive.

Burnout sneaks up on passionate creatives.

You must protect your energy.

Rest refuels your art.

Set a time for you to regenerate.

You can turn passion into profit.

Communicate with your audience about breaks.

Inspiration needs quiet.



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1 month ago
20 minutes 3 seconds

Capture and Connect - For Photographers
Branding for Photographers: Stand Out in a Crowded Market | Ep 65

🌿 Build Your Photo Biz With Me 👉 https://www.photobizmethod.com/client...🔴 Did you know you already have a brand — even if you’ve never picked a font or designed a logo? Every caption, every photo, even the silence when you don’t post is shaping how people see you. The question is: what is your brand saying?If you're growing your photography business, this is your next step 👉 https://www.photobizmethod.com/client... 👈🎙️ Capture & Connect Branding for Photographers: Stand Out in a Crowded Market👉 “Your Photography Deserves More: Let’s Talk Branding”😎😎 J A N I C E 😎😎👉 "My mission is to help photographers connect with people through their art—so they can make a living doing what they love." Learn more about me and my coaching work at: https://www.photobizmethod.comIn this episode of the Capture & Connect Podcast, I’ll walk you through:✅ What branding really means for photographers (it’s not just logos & colors)✅ How to use your story and style to build trust with your audience✅ The emotional thread that makes your photography unforgettable✅ 5 simple steps you can take right now to shape your brand with intention📌 It’s time to achieve success in your photography business by putting the right value on your photography work.I’ll also share my own journey — from shaky first YouTube uploads to discovering that my brand wasn’t about perfection, but about connection.👉 Watch until the end for a practical challenge you can put into action this week!🔗 Want to go deeper? Check out my Branding 101 for Photographers video here:    • How to BRAND Yourself as a Photography Bus...  Cheers,Janice Sullivan | Capture and Connect Host🎥 Watch Next▶️ Binge Capture and Connect playlist next:    • 01- The Capture and Connect Podcast with J...  ▶️ Just Starting a Photography Business? START HERE:    • How To Start a Photography Business - Buil...  🎧 Listen to Capture & Connect on:🎙️ APPLE: https://podcasts.apple.com/us/podcast...🎙️ SPOTIFY: https://open.spotify.com/show/2MapzvS...🎙️ AMAZON MUSIC: https://music.amazon.com/podcasts/e8c...⏱️ CHAPTERS00:00 – Intro - coming soon⚡ Resources 📸 How to Pick Images to Sell – https://www.photobizmethod.com/find-c...📸 Marketing Check-Off LIst - https://www.photobizmethod.com/photog...📸 Smart Sharing Strategies - https://www.photobizmethod.com/find-c...🔴 Take Your Passion To Profit Free Masterclass - https://www.photobizmethod.com/replay...🙋‍♀️ Join the Photography Business Builders group:  / photobizbuilder  🚀 Work With Janice✨ CCBiz Method® – https://www.photobizmethod.com/waitli...✨ The Connection Kit – https://www.photobizmethod.com/client...✨ Mission To Market - https://www.photobizmethod.com/missio...🖥️ Tools I Love🖼️ Photoshelter https://shorturl.at/5CRRS🖼️ On1: https://bit.ly/4aMn2Dj🖼️ Luminar: https://bit.ly/3SdaUng🖼️ DXO: https://bit.ly/3tLvP7L🧰 ClickFunnels: https://bit.ly/3Bi2rcS🧠 CoSchedule Headline Studio: https://coschedule.com/headline-studio📅 CoSchedule Marketing Calendar: https://coschedule.com/marketing-cale...🖥️ IONOS Website address and Pro Email: https://aklam.io/liyzmN📲 Come Hang with Me📸 Instagram:   / photobizmethod  💼 LinkedIn:   / janicesullivan  🐦 Twitter:   / photobizmethod  📘 Facebook:   / photocreativebusinesscoach  🖼️ Portfolio: https://bit.ly/3HbT7Xw

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2 months ago
12 minutes 54 seconds

Capture and Connect - For Photographers
Photography Business Tips: How to Plan Creative Shoots That Sell | Ep 64

In this episode, Janice Sullivan discusses the importance of creativity in photography as a business. She emphasizes that photography should not only be about capturing beautiful images but also about connecting with clients and having a purposeful approach. Janice shares her five-step process for planning photography shoots that resonate with clients and enhance portfolios. She also highlights the significance of documenting the creative process to build a stronger connection with the audience.


🌿 Build Your Photo Biz With Me 👉 https://www.photobizmethod.com/pick-i... 🔴 Want to grow your photography business? In this episode of Capture and Connect, I’ll show you how to plan creative shoots that don’t just fill your hard drive — they actually connect with clients and sell.

Too many photographers chase the same “tripod hole” shots. If you want to stand out and build a successful photography business, you need a game plan that blends creativity + business strategy.Here’s what you’ll discover in this episode:The biggest mistake photographers make when planning shoots (and how to avoid it)

How to recognize “tripod hole” shots — and shift toward unique perspectives

A simple mindset switch that turns your creativity into client-focused art

Why one intentional plan can change your portfolio and your profitsBy the end, you’ll see how to transform your next shoot into work that stands out and supports your business goals.










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3 months ago
17 minutes 9 seconds

Capture and Connect - For Photographers
How to Grow Your Photography Business with Creative Sharing Ideas & Some (RAW Behind the Scenes) |Ep 63

Summary


In this episode, Janice Sullivan discusses innovative strategies for photographers to enhance their business. She shares creative ideas for engaging audiences, particularly through unique photography techniques and marketing strategies like calendars. Janice emphasizes the importance of goal setting and overcoming distractions in the pursuit of a successful photography business.


Takeaways


RAW episodes provide insider information for photographers.

Innovative ideas can help stop the scroll on social media.

Macro photography techniques can be creatively adapted.

Engaging audiences with QR codes in calendars is smart marketing.

Setting goals is crucial for success in photography.

Overcoming noise and distractions is essential for focus.

Building a photography business requires dedication and passion.

Connecting with your audience is key to growth.

Creative entrepreneurship can lead to financial success.

Continuous learning and adaptation are vital in photography.


Takeaways


RAW episodes provide insider information for photographers.

Innovative ideas can help stop the scroll on social media.

Macro photography techniques can be creatively adapted.

Engaging audiences with QR codes in calendars is smart marketing.

Setting goals is crucial for success in photography.

Overcoming noise and distractions is essential for focus.

Building a photography business requires dedication and passion.

Connecting with your audience is key to growth.

Creative entrepreneurship can lead to financial success.

Continuous learning and adaptation are vital in photography.


Keywords


photography, business, macro photography, creative ideas, goal setting, engagement, photography techniques, entrepreneurial spirit, nature photography, photography calendars



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3 months ago
16 minutes 12 seconds

Capture and Connect - For Photographers
How To Start a Photography Business - Your Photo Professonal Presence 5 | Ep 62

🌿 Build Your Photo Biz With Me 👉 https://www.photobizmethod.com/pick-i...🔴 Ever feel like people see your photography as a hobby instead of a business? Let’s change that—your professional presence is the key.In this episode, Janice Sullivan (that's me) discusses the importance of professional presence for photographers. She outlines steps to build clarity, create a cohesive visual brand, establish an online presence, engage with audiences, and pay attention to small details that enhance professionalism. The conversation emphasizes the foundational elements necessary for a successful photography business and encourages listeners to celebrate their progress.If you're growing your photography business, this is your next step 👉 https://www.photobizmethod.com/pick-i... 👈🎙️ Capture & Connect [Insert Bold Episode Title. Example:]👉 “Your Photography Deserves More: Let’s Talk Real about real pro status!”😎😎 J A N I C E 😎😎👉 "My mission is to help photographers connect with people through their art—so they can make a living doing what they love." Learn more about me and my coaching work at: https://www.photobizmethod.comWhat We’ll Cover In This Video:✅ Professional presence is crucial for photographers✅ Clarity in what you offer builds confidence✅ Small details can significantly impact professionalism✅ First impressions are formed in seconds✅ Your foundation is essential for long-term success📌 It’s time to achieve success in your photography business by putting the right value on your photography work.

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3 months ago
17 minutes 6 seconds

Capture and Connect - For Photographers
How To Start a Photography Business - How To Price Your Photography (#4) | Ep 61

🌿 Build Your Photo Biz With Me 👉 https://www.photobizmethod.com 🔴 Struggling to figure out what to charge for your photography? On this episode, called, How To Start a Photography Business - How To Price Your Photography (#4) it can help you if you're starting a photography business or if you’ve sold work but felt like you underpriced it? You’re not alone—and this is where everything starts to change.In this episode, we dive into the heart of pricing your photography with confidence, clarity, and a simple game plan that helps you stop second-guessing yourself. This is about more than numbers—it’s about creating freedom in your business and finally feeling valued for your art.If you’re growing your photography business, this is your next step 👉 https://www.photobizmethod.com 👈🎙️ Capture & Connect 👉 “Your Photography Deserves More: Let’s Talk Real Pricing Strategy”😎😎 J A N I C E 😎😎👉 "My mission is to help photographers connect with people through their art—so they can make a living doing what they love." Learn more about me and my coaching work at: https://www.photobizmethod.comWhat We’ll Cover In This Video:✅ How to move past the fear of setting prices✅ The shift that makes your work feel truly valuable✅ Simple steps to stop undercharging✅ Why clarity in pricing is the foundation of growth✅ A powerful way to start building long-term confidence📌 It’s time to achieve success in your photography business by putting the right value on your photography work.Cheers,Janice Sullivan | Capture and Connect Host

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4 months ago
20 minutes 55 seconds

Capture and Connect - For Photographers
How To Start a Photography Business - Your PERFECT Photography Niche (#3) | 60

Summary


In this episode, Janice Sullivan dives into the importance of defining your photography niche and understanding your ideal customer avatar (ICA). She emphasizes that a niche is not just about the subject of photography but about the specific audience you are targeting. By creating a clear ICA, photographers can tailor their messaging and offerings to connect with their ideal clients, leading to greater success in their photography business. Janice shares practical exercises and insights to help photographers identify their ICA and find where these potential clients are located, ultimately transforming their approach to marketing and sales.


When you know your ICA, everything changes:✔️ Your marketing becomes crystal clear.✔️ Your portfolio speaks directly to your dream client.✔️ You create offers that sell instead of getting crickets.I’ll share real stories of photographers who transformed their businesses just by identifying their ICA, plus practical steps to write your own client avatar and even start discovering where they spend time—online and offline.🎧 This is Part 3 of my How To Start a Photography Business foundation series. If you missed Part 1 (your mission) or Part 2 (building your portfolio), catch up here:👉 [YouTube Playlist Link]    • How To Start a Photography Business - Buil...  📌 What You’ll Learn in This Episode:What an Ideal Customer Avatar (ICA) is and why it mattersHow knowing your niche gives you clarity, confidence, and connectionSimple questions to create your ICA story todayWhere to start looking for your perfect clientsReal-world transformations from photographers just like you

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4 months ago
13 minutes 57 seconds

Capture and Connect - For Photographers
How To Start a Photography Business - Build Your Premium Offer (#2) | Ep 59

Summary


In this conversation, Janice Sullivan discusses how photographers can differentiate themselves in a competitive market by building premium offers that reflect their unique values and brand. She emphasizes the importance of understanding one's mission, creating a strong portfolio, and identifying what sets them apart from others. The discussion also covers strategies for attracting clients and the significance of passion in sustaining a photography business.


Takeaways


Most photographers compete by lowering prices and adding extras.

Building a premium offer is essential for standing out.

Understanding your values is crucial in photography.

You need a strong portfolio to attract clients.

Selling feelings is more important than selling photographs.

Identifying unique value propositions can set you apart.

Learning from premium brands can inspire your own offerings.

Creating your own space in the market is vital.

Passion drives success in creative entrepreneurship.

Your work and you are valuable, and people pay for value.


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4 months ago
21 minutes 54 seconds

Capture and Connect - For Photographers
How To Start a Photography Business - Build an Authentic Mission & Portfolio (#1) | Ep 58

🌿 Build Your Photo Biz With Me 👉 https://www.photobizmethod.com/🔴 In this episode called How To Start a Photography Business - Build an Authentic Mission & Portfolio (#1), Janice Sullivan, that's me, discusses the essential steps to building a successful photography business. She emphasizes the importance of establishing a solid foundation, understanding personal values, and creating a compelling portfolio. Janice shares insights on how to showcase work effectively and the significance of having a clear theme and style in photography. The conversation wraps up with a recap of key points and encouragement for photographers to embrace their unique vision and values.This is step 1 on How To Start A Photography Business Playlist for Creatives in the Nature and Fine Art field.

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4 months ago
20 minutes 25 seconds

Capture and Connect - For Photographers
This Is WHY 85% of Photography Businesses Fail (And How to Stop It) | Ep 57

In this conversation, Janice Sullivan discusses the prevalent issue of burnout among creative entrepreneurs, particularly photographers. She explores the reasons behind this burnout, including distractions and the tendency to jump from one idea to another without following through.

Janice emphasizes the importance of building a strong foundation for a photography business, understanding one's unique selling proposition, and taking actionable steps to connect with clients. She encourages listeners to focus on their goals and avoid the pitfalls of information overload and distraction.


burnout, creative entrepreneurship, distraction, information overload, business foundation, unique selling proposition, photography business, passion to profit, client connection, marketing strategies


Chapters

00:00 Understanding Burnout in Creative Entrepreneurship

03:02 The Squirrel Syndrome: Distraction and Boredom

05:59 Taking Action: The Importance of Following Steps

08:33 Overcoming Information Overload

11:15 Building a Strong Foundation for Your Business

14:00 Finding Your Unique Offer and Blue Ocean Strategy

16:36 websitetogetfreebees.wav


Want to learn more about Janice? Go to photobizmethod@gmail.com

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5 months ago
16 minutes 56 seconds

Capture and Connect - For Photographers
Stop Upgrading Photographer! How to Grow Your Business with the Gear You Have | Ep 56

Summary


In this episode, Janice Sullivan discusses the common mindset challenges photographers face regarding their equipment. She emphasizes that many believe they need the latest gear to succeed, but it's more about understanding light, composition, and emotion.

Janice shares her personal experiences with older equipment and encourages photographers to start with what they have, focusing on building their business and connecting emotionally with their audience. She debunks myths surrounding photography gear and provides practical tips for photographers to thrive in their craft.


To see more business help, go to photobizmethod.com

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5 months ago
20 minutes 44 seconds

Capture and Connect - For Photographers

🎙️ Welcome to the Capture and Connect Podcast! I'm Janice Sullivan, a landscape, nature and fine art photographer who built a global business licensing my work to businesses. Tuesday at 1:00 PM Eastern, I'm on YouTube to share what's really happening behind the scenes of my photography business. I also coach photographers to build their dream business. Let's take that dream and make it a reality. We'll chat about: wins, mistakes, and the strategies (game plans) helping me and my clients grow.

This is for photographers ready to turn their passion into profit—without fluff. This is the real deal here!

If you’re ready to capture more than just beautiful images—and actually connect to build a photography business follow Capture and Connect made just for you photographers that are driven and ready to live a life from passion.

Cheers,

Janice

Your photography coach

www.photobizmethod.com

P.S. If you want to find your images that will sell START HERE!